The Information Opportunity

Instructor: Pankaj MehraTeaching Assistant: Raghav Gautam

Lec. 2April 1, 2010

ISM 158

Assignment 1 (due April 1)

• Review Chapter 1 (The Importance of Information) from CapGemini’s The Information Opportunity report (2008)– Be ready for the quiz!

• Think about:– Do businesses view information as an asset?– Are all industry segments on board with this view?– What should a CRM system do?

QUIZ 1

4

Ensuring the right information is available to users when needed is the highest business priority for large companies in 2009….

… yet, confidence in the accuracy and accessibility of information is low (less than half are very confident)

Information for competitive advantage

Reducing operating costs

Improving document-intensive processes

Ensuring legal and regulatory compliance

Improving the supply chain

Reducing capital expenditure

Reducing IT costs

Improving collaboration, reducing duplication

Insight and content into operational processes

Ensuring the right information is available

Attracting, retaining, growing customers

Improving information risk management

88

85

74

63

61

61

60

54

52

47

46

63

Business Priorities% High priority

HP/Ronin research study Feb 2009: 142 IT and LOB decision makers in companies with over 10,000 employeesin US, UK, Australia and Singapore

Total IT LOB

46 47 45

41 44 39

4 71

9 315

Confidence Information % ratings

Low

Very

Neutral

Somewhat

Survey 1: Large Global Enterprises

Survey 2: UK FTSE 350, Public

• Over 80% consider information exploitation critical to business performance

• Project an average 29% improvement in business performance from better use of information

The size of information opportunity varies by sector and function

Utilities

Central Government

Local Public Services

Financial Services

Average all sectors

Manfacturing & logistics

Retail & Consumer Goods

Media & Entertainment

0% 20% 40% 60%

% improvement

ProcurementManufacturing

Logistics/Supply chainHuman Resources

MarketingGeneral Management

SalesFinance

ITCustomer Management

0% 10%

20%

30%

40%

50%

% improvement

Factors motivating betteruse of information

• Strong linkage between business information and the ability to conduct business effectively and efficiently

• Better management of information is also seen as a direct goal

• Also driven by customer expectations and market forces

Partner/supplierExecutive vision

Industry dynamicReputation protection

Legal obligationsCompetitor strategiesStatutory obligations

Risk reductionCustomer expectations

Cost reductionBusiness effectiveness

0% 10%

20%

30%

40%

50%

% respondents

AN IT OPPORTUNITY?

The Challenges of Managing in a Network Economy

IT is a source of opportunity and advantage but also uncertainty & risk

Chasm between viewpointsBusiness executives: View IT with apprehensionTechnical executives: Business leaders lack vision

What is undeniable is the rapidity of changeIn system architecture and interfacesIn businessIn work and the workforce

The Embedding of IT

• IT now embedded in:– Definition and execution of strategy– Organization and leadership of businesses– Definitions of unique value propositions

• Every business definition is morphing before our eyes– Markets– Industries– Strategies– Firm designs

• Information is now a major economic good

Key Themes

1. Putting the “I” back in “IT”– No longer just people, process and infrastructure– Information-Centric Enterprises

2. Managing information by quality and by business value– Dimensions of IQ– Dimensions of BVI

3. How much information, and how much technology?– Taming the information explosion– Maturity model– iT vs It

Key Themes (cont.)4. Information as an asset

– Insights from data; analytics5. Information as a liability

– Governance, risk management and compliance (GRC)6. Information aaS (as a service)

– Information worth paying for– SOA and data services

7. Building information services– Understanding and delivering affordances– Is the Information Service Provider market a preview of

things to come?

IT’s new jobs

• Information Architects, Enterprise Data Architects, CSOs, Compliance Officers

• Even as …– No librarians (physical libraries giving way to

electronic collections)– Failing newspapers (will there be automated

editorialization?)

IT’s old nemeses, all apply• Technology Adoption

– The time required for successful organization learning and assimilation of rapidly changing technologies limits practical speed of change

• Build vs Buy– External industry, internal organizational, and

technological changes are increasing pressure on organizations to buy rather than to make IT applications and services

• Complexity– Proliferating information infrastructure

IT’s old nemeses• Ability to ensure high levels of security, privacy,

reliability, and availability is a core capability that determines organization’s ultimate success and survival

In the next lecture …

• Meet the barriers to better information use in business up close

• Begin to comprehend strategies for overcoming these barriers

Reading Assignment (for April 6)

• Review Chapters 2 & 3 (Overcoming the failures and Three opportunity areas) from CapGemini’s The Information Opportunity report (2008)

• Think about:– What are some dimensions of information quality?– How can lack of trust be an issue in making better

use of information?– What sort of policies, procedures and mechanisms

would enable information sharing among business silos toward a single view of customer?

Questions?

•

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