pro learning lab - turning information into opportunity
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Copyright 2009 Whittaker Associates, Inc
Turning Information into Opportunity
Thursday, June 25, 20092:00 PM EDT
Presented by: Whittaker Associates, Inc.Dean Whittaker, Jami Miedema, Vidhan Rana
Tech Support: Jim Bruckbauer and Mark James
For audio Dial Enter Access Code
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Copyright 2009 Whittaker Associates, Inc
Introducing Whittaker Associates
Dean Whittaker Vidhan RanaJami Miedema
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Copyright 2009 Whittaker Associates, Inc
Introducing Whittaker Associates
Dean Whittaker Vidhan RanaJami Miedema
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Learning Objectives
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Business Intelligence
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Copyright 2009 Whittaker Associates, Inc
Why Target Companies
Focus energy and effort Limited resources of time and money Maximize result Brains vs muscle
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Predicting Corporate Behavior
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Predictive Analytics
What is it? And Why should you care?
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Predictive Model - Ranking
Use of Weighted Matrix Control Group Variables Weighting
Company Event 1 Weight Event 2 Weight Wt. Index ABC Co. merger 7 Change of CEO 9 16XYZ Co. Acquisition 2 Increase in Sales 4 6MNO Co. Increase in Emp. 4 Increase in Sales 4 8RST Co. New prod. 3 Change in CEO 9 12
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Why do Companies Consolidate, Expand or Relocate?
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Copyright 2009 Whittaker Associates, Inc
Jami Miedema, Research Analyst
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Targeting Companies
Creating a target company profile Target industry Size Location Corporate changes/events
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Creating a Target Company Profile:Old Process
Old Process Client Input
Target industries by 3-4 digit NAICS
Minimum sales and employment Employment & Sales Growth
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Copyright 2009 Whittaker Associates, Inc
Creating a Target Company Profile: New Process
New Process Focus on type of active companies
New & Expanded Announcements Search for similar companies using:
5-6 Digit NAICS Keyword, articles, trade associationsEvent registration, membership list
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Data Center Information Sites
Data Center World exhibitor list
The Data Center Journal glossary
Colocation Service Provider Directory metro area
Data Center Knowledge RSS feed
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Hoovers Demonstration
• Hoovers Owned by D&B Info on millions of companies Updated frequently
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Fee-Based Sources
Harris: contains info on small, private companies
OneSource: broad multiple sources of news and company information
LexisNexis: news sources for events
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Free Sources
Zoom Info a quick biographical sketch based on Internet data
ZipSkinny a zip code-based demographic comparison tool
Google Earth a bird’s eye view of earth and beyond
ZoomProspector a geographic information site selection tool
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www.google.com www.news.google.com www.google.com/finance www.googlelabs.com
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Copyright 2009 Whittaker Associates, Inc
Vidhan Rana, Research Analyst
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Key research skills
• Be patient & persistent• Find the right keywords• Be innovative• Use trial & error
“Become a pro in Google Search”
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Projects in the Data Center Industry
Data Source: Conway Scorecard
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Investments in the Data Center Industry
Data Source: Conway Scorecard
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Investment per Project
Data Source: Conway Scorecard
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Copyright 2009 Whittaker Associates, Inc
Data Center Projects in the US (1993 – 2008)
Data Source: Conway Scorecard
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Location of Data Center Projects near Major Metros
New York
Dallas-Fort Worth
Washington-Baltimore
Atlanta
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2001 Data Center Announcements
Data Source: Conway Scorecard
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2002 Data Center Announcements
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2007 Data Center Announcements
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Copyright 2009 Whittaker Associates, Inc
2008 Data Center Announcements
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Largest 20 Projects in 2008 by investment dollar
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Why not to Rely on NAICS?
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25 Fast Growing Companies by Sales Growth in 2008
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Copyright 2009 Whittaker Associates, Inc
What Data Center Companies Need?
"The data centre was formerly a US Navy communications facility designed to withstand Category 5 hurricane level winds......." - Mark Wade, director of Network Operations at TBI, Inc. on Bermuda expansion
"......can rest assured, knowing that their mission-critical systems and applications are protected and available 24/7.” - Rich Lee, founder and CEO of Hosted Solutions talking about his customers
"This new space enables us to accommodate the rapid colocation market growth we’ve seen in the Dallas area......." - Jeff Lowenber, VP Facilities, The Planet
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Putting Social Media into Perspective
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What can do?
Drive
traffi
c to
you
r
websit
e & tr
ack
it!
Prom
ote
cam
paig
ns!
Find
& c
onne
ct
with p
eopl
e!
Find
info
rmat
ion
&
cont
rol b
rand
!
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Copyright 2009 Whittaker Associates, Inc
What can do? Le
t oth
er p
eopl
e
find
you!
Mak
e bu
sines
s
conn
ectio
ns!
Find
& c
onne
ct
with p
eopl
e!
Find
Job
s, fi
nd
tale
nt!
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Copyright 2009 Whittaker Associates, Inc
Whittaker Associates Lead Tracker (WALTER)
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Copyright 2009 Whittaker Associates, Inc
Whittaker Associates Lead Tracker (WALTER)
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Web 3.0 – The New Media Social Networks
www.Linkedin.com www.facebook.com www.twitter.com
Streaming Video www.YouTube.com
Podcasting Blogs
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Discussion and Q&A
Please type your questions into the question text box on the lower right side of your screen.
[email protected]@whittakerassociates.com
[email protected] 616-786-2500
www.whittakerassociates.com
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Thank you for your participation
[email protected]@whittakerassociates.com
[email protected] 616-786-2500
www.whittakerassociates.com