the importance of the right label solution

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Page 1: The Importance of the Right Label Solution

The Importance of the Right Label Solution

Labels are arguably the most important purchase you make. Labels are not only your product

identifier, but, are the means by which important information is conveyed with the item, whether it

be customer address, product specifications, price, batch code or any of the other information

required by business need and business legislation. Poor choices WILL cost you extra money when

they do not perform as they should and incur additional production costs or loss of customer

confidence.

So how does one choose the Right Label Solution – one that is the perfect label for your product?

There are a number of questions to be answered so that you get the label that suits YOUR business –

labels are NOT a “one size fits all” product and it is essential you identify things like the right

material, the budget, the printing method to maximise your investment.

Before you begin your label quest, ask the right questions.

1. Durability

Labels are most commonly printed on paper. However, if your label needs to have a long

shelf life, then you can opt for a stronger adhesive type and a more durable material like a

synthetic medium. Depending upon your requirement, tamper proof labels and labels that

can be customized for any particular industry or product, e.g. the chemical industry can

require extreme levels of durability to ensure compliance with regulations.

2. Adhesive

The surface to which the label will be attached is another important consideration – labels

that peel off can be very expensive in time and lost revenue. For example, canned and

refrigerated foods require stronger adhesives as there can be condensation on the surface.

The environment the label will be used in also determines the quality, adhesive and paper

type that you will need to use.

3. Size

The size (and shape) of your labels are greatly influenced by not only the amount of

information to be recorded, but, the degree of legibility required. Larger print sizes will tend

to dictate larger size labels

4. Overprinting

If you have the need to overprint your labels you will need to opt for labels that are

compatible with the specification of the printers that are being used to perform the

operation. The business need may necessitate the need for size-based custom label printing.

Answering these questions will give you a far more informed idea of exactly what label will be the

Right Label Solution for you.

Page 2: The Importance of the Right Label Solution

At Right Label Solutions, you can find the perfect match for all your labelling needs. From label

printing to providing customizable solutions, RL Solutions can advise, specify and manufacture

labels, for whatever requirements you have. With over 20 years of experience in the labelling

industry, RL Solutions makes labels as simple as possible to as difficult as you can need them!

At RL Solutions, labels are manufactured to suit all major printer brands like Zebra, Toshiba, Sato,

Datamax O’Neil, Citizen and CAB.

We are a “one stop shop” and not only offer label making and printing, but also complete advanced

labelling systems. Labels are as important as the product they are attached to!

Visit http://www.rlsltd.co.uk