the future's so bright
TRANSCRIPT
The Future’s So Bright…(I gotta wear shades)
5 technologies coming into the mainstream
The Brief• New Technologies• Having Commercial Impact• On Digital space• In 12-18 months
“The ability to foretell what is going to happen tomorrow, next week, next month, and next year. And to have the ability afterwards to explain why it didn’t happen.”
Sir Winston Churchill describing desirable qualifications in a politician
Why me?
Into the valley of death…
Gartner
GeoffreyMoore
Gartner:
Mainstream is when adoption reaches 20%
5 (7) to prepare for…1. Internet of Things – let’s get that out of the way
i. Convergenceii. Analyticsiii. Machine Learningiv. Artificial Intelligence
2. Additive manufacturing3. Augmented & Virtual Reality4. Programmatic and anti-Programmatic5. Security, privacy & identity
The Internet of ThingsWhat? Super-connectivity – we’ll stop calling
it IoT soon. Not a technology, definitely a trend
Why now? Convergence
Impact? Vast
Convergence: Hardware, sensors, software
Hardware Unbound• Storage – close to unlimited• Processor Speed – Moore’s law still applies• Mobil ity – devices are getting BIGGER & l ighter
Sensors creating data• Activity Data• Environment Data• Location Data
Software learning to analyse and act• Analytics• Machine Learning• Artificial Intel l igence
Analytics & Machine LearningWhat? Insight from data
Why now? Algorithms, know-how, h/w speed, storage
Impact? Insight can predict, make decisions and has value
Convergence: Tsunami of data, algorithms, s/w techniques
Analytics• Discovery of patterns in data• Determining meaning, predicting actions• Improving business performance
Machine Learning• Algorithm = Step-by-step description of a
process• Make them adaptive – so a “machine” can
alter the steps based on “experience”• Inference and deduction (this leads to AI)• Everyone has an algorithm it seems…
Practical uses• Netflix competition in 2006 – won in 2009
– Predict user ratings for films, making recommendations– 60m+ subscribers, 10bn hours per month, 61% binge watch at
least every 4 weeks• Predicting the future – given enough data
– Weather, people’s actions, the future!• Object recognition – faces, cars, automatic shopping?• Profiling – mobile companies know a lot about you!
Artificial IntelligenceWhat? Predictive, intelligent, responsive systems –
perception, vision, robotics, expert
Why now? Learning & experience, hardware, need
Impact? Decision support, intelligent filters, speed, volume of decisions
Convergence: IT power, processor speed, sensors, our need for help (we can’t cope with the world we created…)
Total Recall (1990)
Now (2015)
Practical usesFebruary 2013: IBM announced that Watson software system's first commercial application would be for utilization management decisions in lung cancer treatment at Memorial Sloan Kettering Cancer Center in conjunction with health insurance company WellPoint.
Practical uses• Next generation searching & discovery– How do you find something when you don’t know
the name for what you want?– Inferential searching– Ontology rather than syntax– Patent searching example
Additive ManufacturingWhat? 3D Printing has grown up
Why now? Maturity of the hardware
Impact? JIT, logistics, quicker, more complex
Convergence: Design software, printer technology
UAV Wings
Jet Engine Parts
Digital Dentistry (NimroDENTAL)
Houses
Body parts
Bloodhound
Augmented & Virtual Reality• What? Enhancing the real world
• Why now? Maturity of the hardware
• Impact? Education, medicine, tourism
• Convergence: Smartphone, “glasses” & software
Glass?Privacy?
Future?Terminator?
Practical?
Google Cardboard
Re-live the most memorable moments from the most amazing places
4 September 1666The Great Fire of London near St. Paul’s Cathedral
GET THE APP VISIT THE SITE RE-LIVE THE MOMENT1 2 3
Disney
Programmatic EverythingWhat? The automated auction of media opportunities
matched to spend
Why now? H/W Speed, price erosion, salary costs, profiling
Impact? Brands will find new ways to reach us quicker and more effectively – and we’ll find ways to stop them!
Convergence: Mobile device, personal data, software speed
How it works in 0.36 secs or less
In simple terms – 0.1 second• You click on a URL or equivalent• An auction is held for the ad space• Based on your profile, website category and
“safety”, bids are placed for the ad space• Winning bidder’s ad is served• (You block it)
Security, Privacy, IdentityWhat? Who are you? How much money do you have?
Why now? As we move online, data integrity and synchronisation becomes an imperative. Data breaches increasing.
Impact? Technology to verify WITHOUT personal data
Convergence: Fear, uncertainty & doubt
Get ready for…1. Internet of Things – convergence– Analytics, Machine Learning & Artificial Intelligence
2. Additive manufacturing3. Augmented & Virtual Reality4. Programmatic and anti-Programmatic5. Security, privacy & identity
