the future's so bright or is it?

THE FUTURE'S

SO BRIGHT,

OR IS IT?

NEW RESEARCH FOR LINKEDIN

SHINES A LIGHT ON WEARABLES,

VR, AI AND SELF-DRIVING CARS.

IS WEARABLE

TECHNOLOGYPART OF YOUR DAILY LIFE?

(E.G., FITNESS TRACKER, IWATCH)

IS WEARABLE TECHNOLOGY PART OF YOUR DAILY LIFE?

1%

DON’T KNOW

64%

NO

35%

YES

MEN AND

WOMEN

ARE JUST AS LIKELY TO USE WEARABLES

35 % 36 %


HOWEVER, THE USE OF WEARABLE TECHNOLOGY INCREASES

WITH SENIORITY...

ENTRY LEVEL 32 %SNR IC 35 %MANAGER 38 %DIRECTOR 42 %


…AT LEAST IT DOES TO A

POINT AS IT TAILS OFF

AMONG THE

ELITE

32 %PARTNER

40 %VP

38 %CXO


This goes hand in hand with age, where use of wearable tech increases - to a point - among

older members

26 %

18 - 24 YEARS

37 %

25 - 34YEARS

38 %

35 - 44 YEARS

40 %

45 - 54 YEARS

36 %

55 - 64 YEARS

22 %

65+ YEARS


USAGE DIFFERS BY MARKET BY ALMOST

Brazil is leading the way

UK sits at the bottom alongside Australia46 % 31 %

20 %IS WEARABLE TECHNOLOGY PART OF YOUR DAILY LIFE?

OTHER USAGE PERCENTAGES BY MARKET

38% 38% 37% 37% 36%37%40% 36% 30%


SELF-DRIVING

CAR

WILL YOU PURCHASE A

WHEN THEY BECOME AVAILABLE?

WILL YOU PURCHASE A SELF-DRIVING CAR

WHEN THEYBECOME AVAILABLE?

28%

DON’T KNOW

48%

NO

24%

YES



Openness to buying an SD car when they become available drops off sharply among members over

27 %

18 - 24 YEARS

36 %

25 - 34YEARS

25 %

35 - 44 YEARS

22%

45 - 54 YEARS

16 %

55 - 64 YEARS

10 %

65+ YEARS

34+



ARE MOST OPEN TO SD CARS

More than 4 in 10 members from India and UAE are open to buying an SD car

UK sits at the bottom, just below USA and Australia

DEVELOPING MARKETS

47 %

44 %

13 %



37% 30% 30% 28% 26% 23% 22% 16% 16%

IN THE REST OF THE WORLD...



Half of all members that are open to buying an SD car are also in market for a VR headset in the next 12 months

GLOBAL AVERAGE

ONE MORE THING...

2x

50%

These respondents are also slightly less concerned with the rise of Artificial Intelligence

Global Ave.32 %28 % VS

A VIRTUAL REALITY

HEADSET

DO YOU OWN OR INTEND TO PURCHASE

IN THE NEXT 12 MONTHS?

DO YOU OWN OR INTEND TO PURCHASE AA VIRTUAL REALITY HEADSET IN THE NEXT 12 MONTHS?

11%

YES

66%

NO

23%

DON’T KNOW


THE SWEET SPOT IS STILL THAT25 - 34 AGE GROUP

18 - 24 YEARS

35 - 44 YEARS

45 - 54 YEARS

55 - 64 YEARS

65+ YEARS 2 %

4 %10 %

13 %14 %

25 - 34 YEARS 16 %


A THIRD OF UAE MEMBERS INTEND ON BUYING A VR HEADSET IN THE NEXT 12 MONTHS

33%


WHILE IN THE REST OF THE WORLD...

25%

16%

15%

14%

13%

13%

8%

8%

7%

6%

5%

India

Netherlands

Hong Kong

Singapore

Brazil

Australia

Canada

Germany

USA

UK

France

VR INTENDERSare concerned with the rise of AI1 in 10

ARTIFICIALINTELLIGENCE?

ARE YOU CONCERNED WITH THE RISE OF

ARE YOU CONCERNED WITH THE RISE OFARTIFICAL INTELLIGENCE?

10%

DON’T KNOW

32%

YES

58%

NO


BUT MEN ARE A LITTLE MORE DEFINITE IN THEIR THOUGHTS

CONCERN ABOUT THE RISE OF AI IS EQUAL BETWEEN

DON’T KNOW

8%

59%

NO

32%

YES

16%DON’T KNOW

53%

NO

31%

YES

MEN AND

WOMEN


CONCERN OVER THE RISE OF AI TYPICALLY

41 %18 - 34 YEARS

37 %25 - 34 YEARS

32 %35 - 44 YEARS

29 %45 - 54 YEARS

28 %55 - 64 YEARS

31 %65+ YEARS

DECREASES WITH AGE


ARE SERIOUSLY CONCERNED WITH THE RISE OF AI

48%

44%

38%

34%

32%

30%

India

UAE

Singapore

Brazil

Hong Kong

Canada

30%

28%

27%

26%

20%

Germany

Australia

UK

US

Netherlands

FRANCE

59%


ONE MORE THING...

MORE LIKELY TO CONSIDER PURCHASING AN SD CAR

WHEN THEY BECOME AVAILABLE

MORE LIKELY TO PURCHASE A VR HEADSET IN THE NEXT

12 MONTHS

YET THESE RESPONDENTS ARE NO MORE LIKELY TO

USE WEARABLES

Global Ave. Among AI concerned

11% 40 %VS

RESPONDENTS THAT ARE CONCERNED WITH THE RISE OF AI ARE

60% 250% NO

the future's so bright or is it?

Technology