the future trends disrupting marketing and consumer behavior
Post on 18-Sep-2014
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Updated disruptions deck for the #AMAAnnual event in New Orleans. Trends changing the future of marketing and your jobs.TRANSCRIPT
151 Slides45 Minutes
@JKROHRS@EXACTTARGET
93% of U.S. online consumers are email subscribers, and receive at least one permission-based email each day.
66% of U.S. consumers have made a purchase as a result of an offer received by email.
75% of social media users say email is the best way for companies to communicate.
77% of U.S. Consumers prefer to receive permission-based promotional offers via email.
49% of consumers want a seamless shopping experience across all channels.
Accenture
48% of all emails sent are now opened and read on a mobile device.
Return Path
63% of US consumers say they delete emails immediately if they are not optimized for mobile.
Return Path
1 in 3 consumers use their mobile phone to research products in-store.
Cisco Internet Business Group
41% of consumers buy more from retailers who send personalized emails based on past buying behaviors.
Return Path
85% of consumers know that websites track their online behavior, but understand that tracking enables companies to present offers and content that match their interests.
When you start to farm and notHUNT for new customers.
You’ll harvest them for life.
Your marketing should be tailored first and foremost to your current customers and employees.