the future consumer: how tech is disrupting retail
TRANSCRIPT
THE FUTURE CONSUMER: HOW TECH IS DISRUPTING RETAIL
X
start of 2014 digital influenced 36c for every dollar spent in retail;
it’s now 50c…
source: Deloitte/ NRF BIG show
shift from knowledge to creative worker
agricultural (farmer)
industrial (factory)
information (knowledge)
conceptual (creator/inventor)
source: Daniel Pink
the future consumer is also the creator
the creative worker
decreasing cost of
technology
decentralisation of innovation+ =
what this means…
innovation from the top innovation from the bottom
competition collaboration (retailer as VC)
courage to win courage to fail
efficiency effectiveness
