digital marketing trends disrupting consumer behavior v. 19

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Post on 22-Jan-2015

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Rehash of my top trends deck that was presented to the Argyle CMO summit in Toronto on Tuesday, September 9th.

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  • 1. Whats Next?@kyleplacy

2. Click the center icon >>>>>and browse for the image you wantto insert.IF IMAGE INSERTS IN FRONT OFFOOTER,Right click on the image andSelect Arrange/Send to Back 3. Whats Next?@kyleplacy 4. Whats Now?@kyleplacy 5. one.@kyleplacyCollaborativeEconomy 6. An economic model wherecreation, ownership andaccess are shared betweenpeople and corporations. 7. @kyleplacy@kyleplacy #mixwest14 8. @kyleplacy 9. @kyleplacy 10. two.ConnectedConsumer@kyleplacy 11. 70605040302010052.2Australia Canada China Japan UK [email protected] 33.119.650.943.564.656.446.924.762.256.4 12. Smartphone massivegrowth potential withonly 30% of total market.Mary Meekers 2014 Internet Trends Report@kyleplacy 13. The connectedconsumer isconstant. 14. @kyleplacy 15. 68% of CanadianConsumers researchproducts while in-store ontheir mobile phone (2013).Googles Our Mobile Planet Report@kyleplacy 16. @@kykleylpelpalcaycy #ETFOM 17. @kyleplacyvia ben-evans.com 18. @kyleplacyvia ben-evans.com 19. @kyleplacyvia ben-evans.com 20. @@kykleylpelpalcaycy#m#EixTwFeOstM14 21. @kyleplacyvia ben-evans.com 22. The connectedconsumer is data. 23. Sensor use is risingrapidly at +34% Y/Ygrowth.Mary Meekers 2014 Internet Trends Report@kyleplacy 24. 8 Billion units wereshipped in 2013.Mary Meekers 2014 Internet Trends Report@kyleplacy 25. three.MomentsMatter@kyleplacy 26. @kyleplacy 27. four.HumanizingAutomation@kyleplacy 28. Completes the MortgagePayments CalculatorVisits website to login to hisonline banking and notices apromotion for a home buyingguide; clicks to learn moreBegins the mortgage pre-approvalprocess by fillingout a form to request moreinfoReceives a push notification toschedule an appointment with aMortgage Specialist and doesso in the company Mobile appReceives an email with alist of materials to bring to hisappointment in a few daysMeets with his MortgageSpecialist and completes thepre-approval processReceives a push notificationto remind him of his in-branchappointment the next dayReceives a follow-up email tocongratulate him on his pre-approvalas well as info on nextsteps in the home buying processUses the company mobile appto keep track of homes theyvisit; finds the perfect homeFaceTimes with the brokerand sends her the listing info;is able to begin the process ofputting in an offer right then 29. Data equalsRelevance 30. We must move from numberskeeping score to numbers thatdrive better actions.David WalmsleyHead of MultichannelMarks & Spencer@kyleplacy 31. exacttarget.com