the future of parking for parking association of australia nov 12 2012
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The Future of Parking for Parking Association of Australia Nov 12 2012TRANSCRIPT
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Craig RispinBusiness Futurist & Innovation Expert
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http://www.flickr.com/photos/43533334@N07/5153726732
Your mobile phone has
all of NASA in 1969. more computing power than
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How Big is Mobile Today?
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How Big is Mobile Today?
7B People in the World
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How Big is Mobile Today?
7B People in the World
6B Mobile Subscribers
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How Big is Mobile Today?
7B People in the World
6B Mobile Subscribers
1B 3G/4G Subscribers
20
40
60
80
100
120
Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19
Quarters Since Launch
Su
bsc
rib
ers
(MM
)
iPhone + iTouch NTT docomo i-mode AOL Netscape
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iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape UsersFirst 20 Quarters Since Launch
Note: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. Morgan Stanley Research estimates ~65MM+ netbooks have shipped in first 11 quarters since launch (10/07). Source: Company Reports , Morgan Stanley Research.
Data as of CQ3:10.
Desktop Internet
AOL*
v 2.0 Launched 9/94
Mobile Internet
NTT docomo i-mode
Launched 6/99
Mobile Internet
iPhone + iTouch + iPad
Launched 6/07
~120MM+
~32MM
~9MM
Desktop Internet
Netscape*
Launched 12/94
~27MM
Apple iPhone + iTouch + iPad Ramp – The Likes of Which We Haven’t Seen Before
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20
40
60
80
100
Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19
Quarters Since Launch
Sub
scri
bers
(MM
)
iPhone + iTouch NTT docomo i-mode AOL Netscape
7
iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape UsersFirst 20 Quarters Since Launch
Note: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. Morgan Stanley Research estimates ~50MM netbooks have shipped in first 10 quarters since launch (10/07). Source: Company Reports , Morgan Stanley Research.
Desktop Internet
AOL*
v 2.0 Launched 9/94
Mobile Internet
NTT docomo i-mode
Launched 6/99
Mobile Internet
iPhone + iTouch
Launched 6/07
~85MM
~31MM
~8MM
Desktop Internet
Netscape*
Launched 12/94
~18MM
Mobile Internet Ramping Faster than Desktop Internet Did – Apple Leading Charge
380M
Up
20
40
60
80
100
Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19
Quarters Since Launch
Sub
scri
bers
(MM
)
iPhone + iTouch NTT docomo i-mode AOL Netscape
7
iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape UsersFirst 20 Quarters Since Launch
Note: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. Morgan Stanley Research estimates ~50MM netbooks have shipped in first 10 quarters since launch (10/07). Source: Company Reports , Morgan Stanley Research.
Desktop Internet
AOL*
v 2.0 Launched 9/94
Mobile Internet
NTT docomo i-mode
Launched 6/99
Mobile Internet
iPhone + iTouch
Launched 6/07
~85MM
~31MM
~8MM
Desktop Internet
Netscape*
Launched 12/94
~18MM
Mobile Internet Ramping Faster than Desktop Internet Did – Apple Leading Charge
380M
Up
20
40
60
80
100
Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19
Quarters Since Launch
Sub
scri
bers
(MM
)
iPhone + iTouch NTT docomo i-mode AOL Netscape
7
iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape UsersFirst 20 Quarters Since Launch
Note: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. Morgan Stanley Research estimates ~50MM netbooks have shipped in first 10 quarters since launch (10/07). Source: Company Reports , Morgan Stanley Research.
Desktop Internet
AOL*
v 2.0 Launched 9/94
Mobile Internet
NTT docomo i-mode
Launched 6/99
Mobile Internet
iPhone + iTouch
Launched 6/07
~85MM
~31MM
~8MM
Desktop Internet
Netscape*
Launched 12/94
~18MM
Mobile Internet Ramping Faster than Desktop Internet Did – Apple Leading Charge
468M
Up
0
200
400
600
800
1,000
1,200
1,400
0 1 2 3 4 5 6 7 8
Glo
bal U
nit S
hipm
ents
(000
)
Quarters After Launch
iPad iPhone iPod
0
5,000
10,000
15,000
20,000
0 1 2 3 4 5 6 7 8
Glo
bal U
nit S
hipm
ents
(000
)
Quarters After Launch
iPad iPhone iPod
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
0 1 2 3 4 5 6 7 8
Glo
bal U
nit S
hipm
ents
(000
)
Quarters After Launch
iPad iPhone iPod
First 8 Quarters Cumulative Unit Shipments, iPod vs. iPhone vs. iPad
Source: Apple, as of CQ1:12 (8 quarters post iPad launch).
iPods Changed Media Industry iPhones Ramped Even Faster iPad Growth (3x iPhone) Leaves “Siblings” in Dust
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Money
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“We can’t innovate as fast as the mobile industry.”
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What’s your favorite smartphone app and why?
Do you have a mobile strategy at your organisation?
What App would you like in your car that you don’t have yet?
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Speed & Size
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CoITRobots RiseCoworking
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When was the Last Time You Heard?
“I really love parking at ___________!”
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Have You Ever Heard?
“I really love getting my car serviced at ___________!”
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Belinda Yabsley
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Mercedes-Benz Airport Express
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-Iven Frangi
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“Give them something they can’t get anywhere else -
and they won’t go anywhere else.”
-Iven Frangi
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What Did You Get at MBAE?
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What Did You Get at MBAE?Free Parking!
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What Did You Get at MBAE?Free Parking!Great Coffee
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What Did You Get at MBAE?Free Parking!Great CoffeeShuttle Service
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What Did You Get at MBAE?Free Parking!Great CoffeeShuttle ServiceAirline Check-in at Service Centre
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What Did You Get at MBAE?Free Parking!Great CoffeeShuttle ServiceAirline Check-in at Service CentreDry Cleaning Service
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What Did You Get at MBAE?Free Parking!Great CoffeeShuttle ServiceAirline Check-in at Service CentreDry Cleaning ServiceBookings: Restaurant, Theater, Sporting Event
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What Did You Get at MBAE?Free Parking!Great CoffeeShuttle ServiceAirline Check-in at Service CentreDry Cleaning ServiceBookings: Restaurant, Theater, Sporting EventGift Reminder Service and Gift Purchase
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What Did You Get at MBAE?Free Parking!Great CoffeeShuttle ServiceAirline Check-in at Service CentreDry Cleaning ServiceBookings: Restaurant, Theater, Sporting EventGift Reminder Service and Gift PurchaseTravel Agency: Eco-tourism & Cruise Specialist
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What Did You Get at MBAE?Free Parking!Great CoffeeShuttle ServiceAirline Check-in at Service CentreDry Cleaning ServiceBookings: Restaurant, Theater, Sporting EventGift Reminder Service and Gift PurchaseTravel Agency: Eco-tourism & Cruise SpecialistAccess to Global Concierge Service 24/7/365
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What Did You Get at MBAE?Free Parking!Great CoffeeShuttle ServiceAirline Check-in at Service CentreDry Cleaning ServiceBookings: Restaurant, Theater, Sporting EventGift Reminder Service and Gift PurchaseTravel Agency: Eco-tourism & Cruise SpecialistAccess to Global Concierge Service 24/7/365And Everything above was a Profit Centre too!
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People
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Globalised
Acceleration
Age Gap
Education Re-Engineering
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End of Retirement
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OutrageousOutsourcing
MarketingMegatrend
Experience Management Innovation
Imperative
Speed & Size
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CoITRobots RiseCoworking
UnbreakableTech
Mobile Madness
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South Korean Kids Get Robot Teachers
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Robotic Surgery Has Doubled in 5 Yrs
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Speed & Size
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Sustainability Still Driving Policy Regardless of Economic Worries
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Congestion, Low Emissions, User Pay Models
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Policy Driving OEMs: “City Cars”
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