The future of social media

Social Media Landscape

“Being part of the conversation”

The most popular word…

Creative Commons: Uploaded on May 21, 2008by carrotcreative

Social media now• 85% of the UK online

• 1/3 uploaded to a video sharing site

• 64% have their own profile on a social network

• 29.4 million people have visited a social network site

• 600% increase in online TV

Marketing Managers – Social Media

Source: Social Media Marketing Report Micheal A Stelzner © : (Via Lars V Dow Jones 2009)

Change in marketing

• Advertising

• PR / Media

• Social media

Are you listening?

Case study:Domino’s Pizza

“Domino’s brand cultivated over 49 years…damaged in 30 minutes or less.” (Brian Solis)

• 562,627 views (8am)

• 636,000 views (11:15am)

• 690,000 views (1pm)

• 728,816 views (3pm)

• 745,679 views (5pm)

• 930,390 views (9:30pm)

Really… listening?• Socialmention

• Tweetdeck

• Technorati

• Alltop

• RSS

• Radion6, Scoutlabs

Content marketing

• A key to community is to share

• Targeted traffic

• Validated information

• Collaboration / innovation

• Citizen journalism

• SEO / links

• thought leadership

Broadcast to targeted

• Listen & lurk first!

• Find your influencers

• Do not “broadcast” - start a conversation

• Bloggers are as powerful as journalists

• Content is KING!

SEARCH

• Google Instant

• Facebook and social networks

• Niche forums

• The news finds you!

• Google ME?

Mobile internet• 5m people access Facebook from mobiles

• One in five people surf the internet whilst watching TV

• Realtime feedback

• Geolocation

Future of social media marketing

ShareMobile

Content Brand advocates

Search / Social Listen more

To do list• Establish aims and outcomes from your business plan

• Listen > Google / Social mention

• Find your advocates > Get them to say nice things about you

• Ask your customers > What content is useful?

• Align > Customer service / Sales and marketing

Listen > React > Adapt

Be part of the conversation

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Twitter - @montagecomms