the future of business is social
TRANSCRIPT
Page 1 | Social Business Pioneers
The future of business is social.
@maxwellstjohn
#socmed12
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Social media tools
Behaviour
Culture
Values
Policies and processes Deeper
change
Greaterimpact
Structure
Mission
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What it isn’t.
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Social business 1. Change velocity
3. Participation
2. Command of now
4. Information in everyone’s hands
5. Cultural catalysts
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Social business
1. Change velocity
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YOU?
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2. Command of now
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“Speed kills truth” – Chris Lewis
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YOU?
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3. Participation
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$575k prizes 100 targets 80% successful 8 million ounces of gold mined Company value from $100 million to $9 billion
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“More than 50% of our product initiatives involve significant collaboration with innovators outside of P&G” – Bruce Brown, CTO, P&G
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YOU?
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4. Information in everyone’s
hands
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£33m in first 10 months. No cash handling, lower cost of sale, no messing.
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4,802 crisis mappers in 162 countries – remotely turning data into help on the ground.
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YOU?
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5. Cultural catalysts
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Real role modelling.
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Openmindness
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It’s ok to #fail.
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YOU?
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Social business 1. Change velocity
3. Participation
2. Command of now
4. Information in everyone’s hands
5. Cultural catalysts
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Calls down by…
Satisfaction up 19%.
