the future of social business - a manifesto for change
DESCRIPTION
At the Chartered Institute of Housing's Housing Goes Digital event in London yesterday Paul Taylor and I discussed with the audience social business and what UK Housing as a sector should do moving forward to evolve and adapt. This presentation is a summing up of the view and ideas expressed by the audience in combination with ideas sent to us through TwitterTRANSCRIPT
T H E F U T U R E O F S O C I A L B U S I N E S S . A M A N I F E S T O F O R C H A N G E
C R E AT E A N A G I L E W O R K I N G E N V I R O N M E N T
W H E R E I D E A S C A N B E D E V E L O P E D , T E S T E D
A N D P R O D U C E D Q U I C K LY A N D C O S T E F F E C T I V E LY.
B R E A K T H R O U G H T H E B U R E A U C R A C Y T H AT C H O K E S C R E AT I V I T Y
A N D S T I F L E S I N N O VAT I O N .
I N V E S T I N T O T H E C O M M U N I T Y.
E N C O U R A G E C U S T O M E R S T O B E C O M E S E L F
R E L I A N T A N D B E C O M E PA RT O F T H E S O L U T I O N .
D E S I G N W I T H A C U S T O M E R L E D
M E N TA L I T Y. I N V O LV E C U S T O M E R S I N T H E D E V E L O P M E N T A N D
I M P L E M E N TAT I O N O F N E W P R O D U C T S A N D S E R V I C E S .
C R E AT E S T R O N G W O R K I N G R E L AT I O N S H I P S
B E T W E E N C U S T O M E R S A N D O R G A N I S AT I O N S . G E T R I D O F “ U S A N D
T H E M ” A N D R E P L A C E I T S I M P LY W I T H “ U S ” .
A D O P T A M I N D S E T O F C O N T I N U A L I M P R O V E M E N T.
N O T H I N G I S E V E R F I N I S H E D . W E M U S T
A LWAY S R E - E VA L U AT E O U R S Y S T E M S , P R O D U C T S A N D S E R V I C E S A N D S T R I V E T O
I M P R O V E T H E M .
B R E A K D O W N W O R K P L A C E S I L O S .
E N C O U R A G E A N D E N A B L E C O L L E A G U E S F R O M A L L
O V E R T H E O R G A N I S AT I O N T O C O M M U N I C AT E ,
S H A R E T H E I R S K I L L S A N D W O R K T O G E T H E R .
F O C U S O N C U S T O M E R S U C C E S S N O T O R G A N I S AT I O N A L
S U C C E S S . S H A R E C U S T O M E R S T O R I E S I N A N A U T H E N T I C WAY. G I V E C U S T O M E R S A
P L AT F O R M T O S H A R E T H E I R S T O R I E S I N T H E I R O W N
V O I C E S .
C R E AT E D I G I TA L S E R V I C E S T H AT
C U S T O M E R S S W I T C H T O N O T B E C A U S E T H E Y H AV E T O B U T B E C A U S E
T H E Y WA N T T O .
B E O P E N A N D T R A N S PA R E N T. S H A R E C O S T S
A N D P R I N C I P L E S W I T H C U S T O M E R S A N D L I S T E N T O T H E I R V I E W S . A C C E P T A N D
A L L O W D I S R U P T I O N .
T H A N K S T O T H E # H G D 1 4 A U D I E N C E A N D T W I T T E R
C O N T R I B U T O R S F O R A L L O F T H E I R V I E W S A N D
S U G G E S T I O N S ! !