the future of social media: how will it impact life style and business
TRANSCRIPT
Dr. Mahdi Shadkam
September 2014
Did you
Know? 1/3of women between
18-34 check their Facebook
when they wake.....before
even going to the bathroom
90% of below
30s sleep with their cell
phones (more than half the world population)
Did you
Know?
48% of people
update Facebook
and/or Twitter after
they go to bed.
Did you
Know?
LOVE
LIVE
Social media is undergoing
fast & dramatic changes from:
Shape
Size
Features
Almost different shapes of of social
media platforms are added to virtual
environment everyday and change
users’ habits
Recent research shows around 34% of
Facebook users say the time they spend on
the site has decreased over the past year,
while they more use Instagram and Pinterest.
User’s habit is changed
New generation of social media are:
© comScore, Inc. Proprietary.
Rise of Visual Web Spurs Growth of Breakthrough Social Networks
© comScore, Inc. Proprietary. 15 Source: comScore Media Metrix, U.S., Dec-2011 to Dec-2012
Rise of Visual Web Spurs Growth of Breakthrough Social Networks
Tumblr, Pinterest and Instagram: Total Unique Visitor (000) Trend
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
To
tal
Un
iqu
e V
isit
ors
(0
00
)
Tumblr.com Pinterest.com Instagram.com
© comScore, Inc. Proprietary. 32
Mobile devices are a key access platform for many social sites,
representing two-thirds of time on Facebook and nearly all of time
spent on Instagram and Foursquare
Source: comScore Media Metrix Multi-Platform, US, Jun-2013
1%
3%
10%
17%
35%
66%
70%
83%
99%
97%
90%
83%
65%
34%
30%
17%
PC Share of Minutes Mobile Share of Minutes
X
X
X
SOCIAL NETWORKING
4
TO USE THE MOBILE WEBIS THE NUMBER ONE REASON
Social media
engagement made
big moves to mobile
70%use the mobile web for
remember
SOCIAL NETWORKING
SO CAN SOCIAL MEDIA AFFECT YOUR BUSINESS IN ANY WAY?
THE ANSWER IS
IT IS AFFECTING YOUR BUSINESS
ALREADY YOU ONLY NEED TO FIND OUT
HOW MUCH AND HOW YOU CAN USE IT TO YOUR
ADVANTAGE
Unsuccessful companies do not pay attention to the
Today marketers should focus on two important features of new generation of social media
Here is a short set of steps
you can take to get started:
1
Listen before you speak
This is exactly what you need to do next.
Narrow down your target group.
2
Services to tell
others about
where you are.
Automatically.
• Claim your business’s location
• Offer foursquare special
• Enhance your events
• Let your customers know where
they can find you online
• Link to your foursquare page
from facebook, twitter,
instagram, and pinterest
HELP
WHAT YOU
THEM
ARE
3
A picture is
worth a
thousand
words
Kissmetrics, photos attract 53 percent more “Likes,” 104 percent more comments and 84 percent more click
Photos attract 53%
more “Likes,” 104%
more comments and
84% more click in
Facebook.
Use photo sharing social media to promote your business (instagram, pinerest)
The best pictures are self-explanatory, like infographics and charts
© comScore, Inc. Proprietary. 26
The smartphone is driving footfall and shaping shopping behaviour
in-store
4
Make your business based on portable devices
Dr. Mahdi Shadkam
E-mail: [email protected]
Website: www.shadkam.com
Linkedin: http://ir.linkedin.com/pub/mehdi-shadkam/60/857/712
Facebook: Fb.com/mehdi.shadkamSeven 24 Co.