the future is here: messaging apps are about to revolutionize marketing
TRANSCRIPT
THE FUTURE IS HEREMESSAGING APPS ARE ABOUT TO
REVOLUTIONIZE MARKETING
This presentation is based on an article on my blog.
Mobile is eating the world
desktop
mobile
TOTAL USER-BASE
Mobile traffic overtook desktop in 2014
SMS dominated early mobile communication…
But mobile usage is changing quickly…
SMS dominated early mobile communication…
CHAT APPS > TEXTINGShown: Total Daily Messaging Volume
WHATSAPP + MESSENGER SMS
60B20B
Chat apps are mobile’s sleeping giant.
Because they embrace the power of platforms.
That’s why the original iPhone
succeeded.
Successful because of the
Not based on product alone, but also because of the power of app-store ecosystem.
Messaging apps provide the perfect ecosystem for the
next generation of applications.
What exactly will the
REVOLUTION LOOK LIKE?
It’s already taking place
IN CHINA
It’s already taking place
IN CHINA
WeChat is providing integrated shopping experiences, inside the messaging service..
This tech is made possible by
ROBOTS!!!!
Prepare for the rise of the CHAT BOTS
Zuckerberg made this
CRYSTAL CLEARat the F8 conference
People prefer to interact with AI
VIA TEXT
MESSENGER FRIENDLY = AUDIENCE FRIENDLY
To me, the phone is this seldom used app on my phone.–Gary Gulman
TELEGRAM WHATSAPP MESSENGER KIK
ALL THE BIG CHAT APPS HAVE OPEN BOT PLATFORMS!!!
Here’s how brands are already
TAKING ADVANTAGE
FB MESSENGER BOT
TECHCRUNCHDelivers timely, automated news.
KIK MESSENGER BOT
SEPHORADelivers contextual, customer feedback and custom-curated content.
Why chat bots are poised to
BLOW UP
3 MAJOR ADVANTAGES OVER TRADITIONAL APPS
100% CLOUD BASED NO DOWNLOADS NECESSARY
HIGH PENETRATION RATE 64.5% OF SMARTPHONE USERS HAVE AT LEASE ONE
CHAT APP INSTALLED*
*Source: eMarketer
ALIGN CONTENT WITH CONTEXT CHAT APPS KNOW LOCATION AND INTENT, ALLOWING INTELLIGENT
DELIVERY OF IDEAL CONTENT RIGHT WHEN USERS NEED IT MOST
ALL HAIL THE BOTS!
A HONIGMANMEDIA GUIDE
Download my free content marketing
style guide right here or text me to grab it.
SEND A TEXT TO: 44222 TEXT THE MESSAGE: SLIDES11