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How Your Brand Can Leverage Direct Messaging Apps Like Snapchat & Instagram D @thebeff #PRNews

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Page 1: How Your Brand Can Leverage Direct Messaging Apps Like … · 2020-01-01 · VSCO Cam . Tagg.ly . How Your Brand Can Leverage Direct Messaging Apps Like Snapchat & Instagram Di

How Your Brand Can Leverage Direct Messaging Apps Like Snapchat & Instagram D

@thebeff #PRNews

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How Your Brand Can Leverage Direct Messaging Apps Like Snapchat & Instagram Di

Jeff Petriello Producer / Creative Visual Storytelling [email protected] @thebeff

@thebeff #PRNews

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How Your Brand Can Leverage Direct Messaging Apps Like Snapchat & Instagram Di

@thebeff #PRNews

Mashable is the leading sources of news for the Connected Generation and the voice of digital culture.

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How Your Brand Can Leverage Direct Messaging Apps Like Snapchat & Instagram Di

Snapchat: A Focus Shift For Social Media

@thebeff #PRNews

Media! Snap

Snap

The Standard The Snapway

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How Your Brand Can Leverage Direct Messaging Apps Like Snapchat & Instagram Di

Why Snapchat Is Worth It

@thebeff #PRNews Source: SUMPTO

Demographics Interface Intimacy

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How Your Brand Can Leverage Direct Messaging Apps Like Snapchat & Instagram Di

.....Or Not

@thebeff #PRNews

Ephemerality Discovery Cost

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How Your Brand Can Leverage Direct Messaging Apps Like Snapchat & Instagram Di

Case Study 1: Live Coverage

@thebeff #PRNews

Access Personality Interaction

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How Your Brand Can Leverage Direct Messaging Apps Like Snapchat & Instagram Di

Case Study 2: Community

@thebeff #PRNews

Ease of use Creativity Exposure

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How Your Brand Can Leverage Direct Messaging Apps Like Snapchat & Instagram Di

Case Study 3: Original Content

@thebeff #PRNews

Consumable Branded Visual

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How Your Brand Can Leverage Direct Messaging Apps Like Snapchat & Instagram Di

Case Study 4: Collaborative Content

@thebeff #PRNews

Story based Product driven Real-time

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How Your Brand Can Leverage Direct Messaging Apps Like Snapchat & Instagram Di

Some Snapchat Tools

@thebeff #PRNews

ProCreate SnapRoll

Puku

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How Your Brand Can Leverage Direct Messaging Apps Like Snapchat & Instagram Di

Instagram Direct: How It Differs

@thebeff #PRNews Source: SUMPTO

Group messaging Visible comments & likes Engage users outside followings

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How Your Brand Can Leverage Direct Messaging Apps Like Snapchat & Instagram Di

Case Study 1: Contests

@thebeff #PRNews

Community-building Engaging Spotlighting

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How Your Brand Can Leverage Direct Messaging Apps Like Snapchat & Instagram Di

Case Study 2: Exclusive Content

@thebeff #PRNews

Surprising Premium Target-focused

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How Your Brand Can Leverage Direct Messaging Apps Like Snapchat & Instagram Di

Case Study 3: Feedback

@thebeff #PRNews

Experimental Opt-in Informative

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How Your Brand Can Leverage Direct Messaging Apps Like Snapchat & Instagram Di

Some Instagram Tools

@thebeff #PRNews

Snapseed VSCO Cam Tagg.ly

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How Your Brand Can Leverage Direct Messaging Apps Like Snapchat & Instagram Di

@thebeff #PRNews

Respond! Post consistently

Spend time on visuals

Jeff Petriello – [email protected] - @thebeff