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Insights

44%Messaging/Chat Apps

95%

5%47%OUTDOOR

ADSBROWSING THE

APP STORE

43%WORD OFMOUTH

1 4 % 9%ADS ON TV

SocialNetworking

19%

Voice Calls

17%

e-mails

10%

SMS/MMS

10%

i

78%

UNDER

The power users andearly adopters of

messaging apps are

35

Source : InMobi Network

18% 21%

UPGRADED APP WITH EXTRA FEATURES

UPGRADED APP WITHOUT ADS

PHYSICAL GOODS PURCHASES

27%

15%

38%

35%

MOBILE MESSAGING APP PREFERENCES

IN-APP PURCHASE BEHAVIOR

TYPE OF IN APP-PURCHASES MADE

IN-APP PURCHASE PRICE POINTS

ADS ON MOBILEDEVICE

MOBILE MESSAGING APP DISCOVERY CHANNELS

PREFFERED MODE OF MOBILE COMMUNICATION

Message friends

Message family

Message co-workers

Group chat Stickers and emoticons

Games Send photos or videos

Whatsapp Messenger 88% 71% 57% 76% 50% 0% 87%

Facebook Messenger 47% 23% 20% 20% 32% 0% 27%

WeChat 9% 3% 1% 4% 8% 2% 5%

Blackberry Messenger 11% 6% 6% 4% 4% 0% 4%

LINE 8% 5% 4% 4% 8% 4% 4%

Google Hangout 11% 7% 6% 8% 3% 0% 8%

Yahoo! Messenger 3% 3% 1% 3% 2% 0% 2%

Skype 16% 24% 11% 9% 5% 0% 14%

Hike 10% 6% 2% 4% 9% 0% 5%

Sample Size n = 455

@

Mobile Messaging Apps In India

68%

66%

39%

44%

46% 21%

24% 18%

12% 14%

Photo Sharing

Staying in touch with friends

Group Messaging

Cost

Sticker

TOP REASONS FOR USING MESSAGING APPS TOP REASONS THAT INFLUENCE DOWNLOADS

56%

Send/receive Multiple Mobile

Messages Per Day

WHAT DRIVES ADOPTION OF MESSAGING APPS

of mobile users have made an in-app purchase

when using a mobile messaging/chat

application

of users have nevermade an in-app

purchase but wouldconsider it

REASONABLE PRICE POINT

INR 71 (US $1.1)EXPENSIVE PRICE POINT

INR 129 (US $2.2)

of users access chatapps multiple times

per day

of users expect to download

messenger/chat app in next 30 days

DIGITAL GOODS (STICKERS, VIRTUAL CURRENCY, GAMES, ETC )