the foundation of your social strategy 9 24-14
DESCRIPTION
When it comes to social media there can be a lot of questions. Such as, when should I ask people to "Like" my Facebook Page? How much content should I have before I share my social account with the world? How do I measure success? How often should I post? These are some of the questions we’ll answer about the work you do before you launch your new social page. Join us as we provide a roadmap to making your social media efforts the best they can be right from the start.TRANSCRIPT
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The Fundamentals of Your Social Media Strategy
Derek Overbey@doverbey
Sr. Social Media ManagerVerticalResponse
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Agenda
• Facts about social media networks• Social media for small business• Doing it wrong• Set up a strategy• Create a plan• Some tactics• Resources• Q&A
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Some Big Facts to Remember• 72% of all internet users are now active on social media.
• 71% of users access social media from a mobile device.
• Instagram has an engagement rate 15x higher than Facebook.
• 53% of people on Twitter recommend products in their tweets.
• 93% of shoppers’ buying decisions are influenced by social media.
• 90% of consumers trust peer recommendations and only 14% trust advertisements.
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Our Recent Small Biz Survey
• 60% of small businesses are spending less than 6 hours a week on social media.
• 88% of small businesses use Facebook
• More than 50% have a company blog.
• 35% use YouTube as part of their social media activities.
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Companies are doing social media wrong. Instead of
connecting with people and starting conversations, a lot of companies are participating in
one-way conversations…
Ed O’BoyleHarvard Business Review
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~ Ted Rubin @tedrubin
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Before You Start…
• Social media might not work for every
business.
• Is social media best suited to your biz
objectives?
• Why is this good for my business?
• Are your customers already on social
media?
• Don’t be afraid to ask for advice or borrow
ideas.
• Do what you can really do!
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Ask Questions As You Build
• Who is your target audience?
• What do you want to achieve with social media?
• How much time are you able to devote to social media?
• Be efficient and use tools.
• How will you track the results?
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Building Connections on Social
• Invite friends and family to connect, follow and like your business social accounts.
• Occasionally share your business accounts on your personal social channels.
• Comment on comments, tweets, pins, etc.• Tag or @ where appropriate.• Share other content.• Involve your community in your social
activities.• Use the 80/20 rule.
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Create Your Social Voice
• By creating a unique voice on your Social Media Platforms, you give your brand an inviting human touch.
• “Dialogue not a monologue” – Entertain, communicate, and gain trust.
• Make it personal – connect with your community with sincere posts, humor and thought sharing.
• Ask questions and engage.
• Offer solutions & be helpful. Don’t sell.
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Source Content
• Make a list of all your resources for content (blogs, website, pictures, articles about industry topics/ your preferred publishers).
• Determine what content you can create. – Should you publish more of your own
blog posts? Can you do 1 per week? Per month?
– Should you assign a photographer at your next event? Outing?
• What else can you share? (We’re a lumber yard – Can we share home remodeling stories? DIY?)
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Understand the Basics
• Learn About Social Media for Business.• Anyone can have a Facebook account, but
not everyone can execute a Social Media Business Plan.
• Being an expert requires constant self-education.
• Subscribe to blogs with helpful tips.
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Create a Plan
• Determine which networks you will be active on and how often.
• Here’s an example:
• Set a reminder each month to track success.
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Some Tactics
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Use Humor
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Evoke an Emotion
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Show What Your Organization Does
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Relay Culture Through Visuals
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Get Involved With Trends
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Highlight Donors or Customers
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Resources
• http://www.verticalresponse.com/blog• http://www.socialmediaexaminer.com• http://kimgarst.com/blog/• http://socialmouths.com/blog• http://razorsocial.com/blog• http://www.ducttapemarketing.com• http://allfacebook.com• http://www.mediabistro.com/alltwitter/
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