the five highest performing marketing tactics salesloft performed in our year of over 1800% growth
TRANSCRIPT
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Top 5 Performing Marketing Tactics SalesLoft Performed in a Year of Over 1800% Growth
Director of Marketing SalesLoft
Tami McQueen
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@localATLast
JNB - BNA - DFW - ATL
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The Fastest Growing SaaS Startup in Atlanta Top 10 Best Places to Work in Atlanta
$200K in January to $3.9mm ARR 600+ Customers, 22K+ Users
Five to 35 Employees
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“Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.” – Seth Godin
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Create captivating content marketing through effective storytelling#1
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Authenticity Breeds Credibility
Our brains are not hard-wired to understand logic or retain facts for very long. Our brains are wired
to understand and retain stories.
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Take BIG risks#2
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How We Impersonated The Salesforce.com CEO For One Of The Best Marketing Hacks At Dreamforce
• 530 LinkedIn Shares • 1,400+ LinkedIn Impressions • 10K Unique Web Visitors • A Story to take to the Grave
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Find your niche and generate targeted content on social media platforms#3
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If you get bored with social media, it’s because you are trying to get more value than you create.
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Generate engagement through email automation that's not labeled SPAM#4
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I drip, you drip, we drip…
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Pre- and post-event marketing that is trackable, measurable and scalable#5
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Here’s How to Hustle…
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http://www2.salesloft.com/mktg-q4
Develop a one-page strategic plan that is trackable, measurable and scalable
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Implement the Agile Methodology and start sprinting
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Send a weekly company-wide email with metrics, updates
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“Good marketing makes the company look smart.
Great marketing makes the customer feel smart.”
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QUESTIONS?
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TEAM