The Fashion Section Magazine

L’Oréal Melbourne Fashion Festival

March 18th 2013

Hi Fashionistas!

Welcome to TFS magazine, the L’Oréal Mel-bourne Fashion Festival edition, where we are

talking about all things LMFF and most impor-tantly what to wear to the events!

There are some amazing events lined up this year, from the opening show to the L’Oréal Paris run-ways and of course the exhibitions, there’s plenty

to do around Melbourne this week.

This special edition will showcase some of the key looks and styles to include in your fashion

week wardrobe and remember that all you have to do is click on the items to shop the looks!

Today is the perfect day to grab a coffee, throw on your over sized knit and read through the magazine to get you inspired on what to wear

this fashion week.

Love,Your Editor,

Rebekah Pickett.

From The Editor:

Contents: L’Oréal Melbourne Fashion Week Edition

6 What To Wear To Fashion Week

7 The Opening Event

9 The L’Oréal Paris Runway

11 Famous for Fashion Runway

13 The Independent Runway

15 The Seminar

18 Penthouse Mouse Runway Recap

20 Best Street Style Looks: Tommy Ton

29 This Week’s News Recap

What To Wear To Fashion Week By Jessica Meisels

The shoes! The bags! The designers! Will you get a gift bag? Will you spot a celebrity? Or will someone spot you and make you the new face of Fashion Week? Perhaps, if you follow TFS’ guide on What to Wear to Fashion Week!

-If you are sitting in the front row, a dress that goes at least to your knees or even a more formal pant is preferred to stop your dress riding up or an unflattering photograph being splashed across the daily papers.

-It’s important to look smart and polished-hair, make-up and nails all add to your look, so take the time to make yourself look as fabulous as you can, cause when you look good, you feel good!

-Take note of the particular designer or type of show you are attending. For instance, if you are viewing the works of a local designer, it shows your support by wearing the designer’s label to showcase that you are a fan of the designer and their collections.

-Don’t be afraid of interesting statement pieces like a great chunky neck-lace or a coloured shoe to complement the rest of your outfit.

-Also take note of the style of clothing you will be going to. Fashion Week is generally a chance to showcase that you are sophisticated, pol-ished, and have a definitive sense of style. There is a way to look like you are meant to be there whilst showing your own fashion flavour!

Essential Pieces:

Editor’s Pick

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The Opening Event:This is the night to look your best. Whether you’re lucky enough to have scored VIP tickets for the front row or general seating, whip out your best designer looks for a classy evening full of Australia’s top designers!Featuring a selection of David Jones’ top labels, this is the perfect time to repre-sent Aussie fashion at its best. Mix n match designer clothing or accessories with more affordable brands for a sophisticated and price savvy outfit.

Designers featured are:Mary KatrantzouElleryCamilla & MarcRomance Was BornLoverJosh GootRachel GilbertGinger & SmartCollette DinniganLisa HoScanlan & TheodoreWillowDion Lee

Greek born, London designer Mary Katrantzou is showcasing her collection for the opening night.

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Style Tip:The opening night is the perfect time to wear a stunning dress and heels. Top picks for this season are emer-

ald green, leather, and monochrome prints. Team with black pointed pumps and you’re ready to go!

Shop The Look

Editor’s Pick

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The L’Oréal Paris Runway

Featuring some of Australia’s favourite designers such as Josh Goot, Scalan & Theodore, Alannah Hill, LifewithBird , Ksubi, Alice McCall,

The L’Oréal Paris Runway shows are a chance to show your creative style. Add some loose leather track pants with some chunky heeled boots, or

go daring with prints on prints - whatever your style is, this is the time to break out your best outfits.

The best thing, if you need a touch up, head over to the L’Oréal Powder Room and get your lips, eyes or hair done by the L’Oréal specialists!

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Shop The Look Style Tip

Bring leather, neutrals, patterns or a com-bination of all three to life at the L’Ore-al Paris Runway shows. Team a printed dress with heeled sandals or a leather

dress with animal print boots.

Editor’s Pick

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Famous For Fashion RunwayThe City of Stonnington, an area famous for fashion, style and of course plenty of shopping are bringing us the best of the local boutiques in a Famous For Fashion runway event, to get us inspired to shop the Autumn/Winter pieces. The runway shows are held at two iconic shopping places, which is the perfect atmosphere to view your favourite brands showcasing this seasons collections.

Head to the Chapel Street shows on Thursday 21st March or head to Malvern Town Hall on Saturday 23rd of March for the latest collections featuring everyones favourite shops! Including Cylk, LifewithBird, Gorman and Fat, these shows are perfect to break out your casual chic style. Add some jeans and boots with a biker jacket and a chunky necklace for a casual and stylish look.

LifewithBird SS’12/13 City of Stonnington: Famous For Fashion Runway Event11

Style TipNothing looks better than leather

pants, biker jacket and a bright co-loured lipstick with statement jewel-lery! Add a clutch or bag with heels or boots and you will fit right into

the true style of Melbourne fashion!

Shop The Look

Editor’s Pick

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The Independent RunwayFor the perfect blend of fashion, music and art, some of the countries best independent labels come together for a not to be missed runway ex-perience. Combining both emerging designers and the more established, this runway will bring you the perfect amount of edge, creativity and unique style.

Featuring;

INDEPENDENT MANFrom BrittenksubiPageant

INDEPENDENT WOMANGarth CookLivia ArenaOne Fell SwoopTettmann.DoustTroisZhivago

Ksubi Autmn/Winter ‘1313

Style Tip:Add ripped boyfriend jeans with a metallic heel, statement jewellery and a muscle t-shirt. If you want a more polished look, added a print-

ed shirt to black jeans and boots and you’ll be ready to embrace indepen-

dent style.

Shop The Look

Editor’s Pick

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The Seminar

Featuring some of the countries most esteemed business personals to discuss some of the most topical issues affecting the fashion industry today, the business semiar is the place to be to learn more about the ever changing fashion business climate. While LMFF is definitely a lot about the clothes, these business events are central in developing and expanding the knowledge and growth of the in-dustry. The topics covered will be:

- Evolving patterns in global consumer behaviour- Transformational store design - How to foster creative and innovative teams, products and services- The emerging digital trend of social curation and rise in user-generated con-tent- Creative collaborations to improve business performance

LMFF will also hold a Marketing Breakfast and three key forums, on:- The Designer’s Universe- The Transforming Fashion Media Landscape- The Wool Renaissance

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Shop The Look Style Tip:

Re-vamp corporate style by adding printed pants to a neutral blazer, or a metallic or stripped blazer to neutral pants. Add a simple black pump and matching tote and your look will be fresh yet sophisticated.

Editor’s Pick

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Friday night saw another exciting LMFF event take place- the Penthouse Mouse, Mid Mouse runway show. The event, now in its 7th year, is run by the consultancy and production team, Moth Designs. Last nights show titled “Restlessness” featured 11 designers split over 2 runway shows. Show 1 featured: Autonomy, Leonard Street, the Social Studio, Ameca Calleja, RES Deni, Tightology. Show 2 featured: Raggat, Christina Exie, Keegan, NEO DIA, Ja-son Hewit.

The show’s title “Restlessness” was described by Penthouse Mouse team as based on feelings of boredom, ambition, dissatisfaction, procrastination and impending death. All pretty dark stuff but as the team suggests, it doesn’t need to be all negative “provided it prompts you to take your hand away from the flame, pain can have it’s benefits. Like when restless prompts action, some benefits will usu-ally follow.”

Friday’s runway shows were definitely the resulting ben-efits! The event took place on Wills St in Melbourne’s in-ner city, where a warehouse was transformed into an art/

Penthouse Mouse Mid-Mouse Show by Libby Haines

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design space. Melbourne creatives showcased vibrant and daring designs with a deliberate disregard for current trends. The designs were original, inspiring and without inhibitions. Each designer was clearly chosen for the show because of their desire/ability to push the boundaries of creativity and challenge the norm in regards to silhouettes, fabrics and design details.The result was an exciting show that really encapsulated what Melbourne fashion week is truly about.

Here are some of our favourite looks:

Raggat Neo Dia Keegan19

The Best Fall ‘13

Street Style Looks by Tommy Ton

This Week’s News Recap:Kookai ‘Colour of Night’ Autumn/Winter ’13 LaunchFashionista’s flocked to the ACCA on Thurs-day night to see the release of Kookai’s Au-tumn/Winter ’13 collection titled ‘Colour of Night’. Featuring Nicole Trunifo, a New York based Australian model, who hit the runway for Kookai for the second season in a row. The runway event drew plenty of stars to the front row, from Lara Bingle to Melanie Vallejo, Nick [...] READ MOREThe Interview: Lady PetrovaIt was Cox Plate when I spotted a woman wearing the most beautiful blue lace dress with a pastel pink, blue and white flower head piece. After staring at her wide eyed for a minute I decided I’d better ask where she got them be-fore she thought I was crazy. I remember her reply like it was yesterday “LADY PETROVA!!” [...] READ MOREHouse of Holland EyewearBrit label House of Holland have released their new collection of eye-wear following the footsteps of their first debut 2012. Henry Holland’s range offers both new and old styles with the same unique style and humour however with a whole new cam-paign [...] READ MORE29

Fashion Palette Spring/Summer ’14 Extravaganza“Established in 2009 in Sydney Australia, Fashion Palette is a multi-day annual, all inclusive fashion showcase providing various opportunities for the Australian fashion communi-ty to come together and celebrate Australia’s established and emerging talent”. This year Fashion Palette has demonstrated the embodiment of fresh fashion in the Sydney circuit. While also celebrating Fashion Palette’s 5th anniversary, this year’s show brought [...] READ MORE

Mossman’s Latest Collection ‘Shape Shifters’After much anticipation the latest collection from Moss-man is now available for us shopaholics to get our grubby little paws on. A perfect combination of Simple, Modern and Corporate with slight galactic elements. Making each piece perfect for the transition from the office to the bar, and the hens night to the wedding. Mossman collections usually have more girly aspects [...] READ MORE

Fashion’s Social Media Love Story“Social media [is] creating the laziest generation” said CNN’s Dean Obeidallah. Meanwhile, back in 2011, Google’s Wael Ghonim famously endorsed the power of social media for po-litical demonstration.Say what you want about social media, but one industry that isn’t complaining is the fashion industry [...] READ MORE

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Next Week:Re-cap of L’Oréal Melbourne Fashion Week Shows, Highlights and Trends.

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