The Evolution of Web Search UX - UXcamp Europe 12 Berlin - Roland Latzel #uxce12

Download The Evolution of Web Search UX - UXcamp Europe 12 Berlin - Roland Latzel #uxce12

Post on 07-Nov-2014

927 views

Category:

Technology

5 download

DESCRIPTION

A Retrospective and trendwatch about Search Engines Evolution from the UX Point of View.

TRANSCRIPT

  • 1. Dienexum AGistBeratungundAgenturfrdigitaleMedien.The EvolutionofWebSearch UXRolandLatzel,SeniorConsultant,nexum AGUXcamp Europe2012,Berlin,26thofMay
  • 2. 2WhoRolandLatzel,SeniorConsultant[Strategic Consulting,SEO,Social Media]Connect@rolandschupp
  • 3. 300.Search Evolution Milestones
  • 4. 4Copyrightby JoshuaDavisPhotography
  • 5. 501. 1streal Search Engine
  • 6. 601.
  • 7. 702. PageRank / Linkpopularity
  • 8. 802.PageRank /Linkpopularity2000GoogleToolbar (visible PR)
  • 9. 903. Local Search
  • 10. 10Copyrightby MarkStrozier
  • 11. 1103.Local Search2005Googlelaunches local BusinessCenter2009Googlelaunches GooglePlaces
  • 12. 1204.Personalization
  • 13. 1304.Personalization2005Googleadds WebprotocolGoogledelivers differentSERPtologgedin Users
  • 14. 1405.UniversalSearch
  • 15. 1505.UniversalSearch2007Googleadds Vertical SearchResults tothe WebSearch[Maps,Images,Videos,News,Shopping]The Endofthe generic 10BlueLinksSERP
  • 16. 16Copyrightby Ayelie
  • 17. 1706. Instant Search
  • 18. 1806.Instant Search2008Launch ofGoogleSuggest2010GoogleInstantInstant Previews
  • 19. 1907.RealTimeSearch
  • 20. 2007.RealTimeSearch2009GoogleCaffeine![Twitter,GoogleNews,Plurk,Friendfeed]
  • 21. 2108. Social Search
  • 22. 2208.Social Search2010Google&Bingapprove SocialSignals2011+1ButtoninSearch ResultsGoogle+launched
  • 23. 2308.Social Search2012GoogleSearch+Your WorldBingSocial Search
  • 24. 2409. GooglePanda Update
  • 25. 2509.GooglePanda Update2011Better SERPContent Quality
  • 26. 2610.[your input here]
  • 27. 27 Facetted Search MobileSearch Semantic Search Search Search BoxSearch viaSocial Services,i.e.Quora
  • 28. 28Upcoming trends Ok,some already started
  • 29. 2901.Semantic Search
  • 30. 3001.Semantic SearchLSI(LatentSemantic Indexing)[Synonyms,Questions,Related Queries]WolframAlpha
  • 31. 3102. MultiDevice Search
  • 32. 3202.MultiDevice SearchSmartphones,Tablets[ok,boring]What about[HybridTV,Automobile,Kitchen]
  • 33. 3303. Content &UX Impact
  • 34. 3403.Content &UXImpactContent Quality andUXboostSEOPerformance[SitePerformance][Bounce Rate][PageViews][Social Signals]
  • 35. 3504. SoLoMo Stupidabbreviation anyway
  • 36. 3604.Social Local MobileFurther IntegrationofSocialSignals(Social SEO)Searches from MobileDeviceswillincrease[Local Context][Input:Audio][Input:Camera]
  • 37. 3705. SEOis dead!
  • 38. 3805.SEOis dead!SEOis not only about LinksandTechContent (Strategy)is vitalUXis vitalSocial Mediais vitalProduct Understanding is vital
  • 39. 39
  • 40. 40Thanks for joining andlistening! RolandLatzel,SeniorConsultant roland.schupp@nexum.de Bild Tel.++49(0)221569394124 nexum AG Maarweg149 161,50825Cologne Germany