The Evolution of Web Search UX - UXcamp Europe 12 Berlin - Roland Latzel #uxce12

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A Retrospective and trendwatch about Search Engines Evolution from the UX Point of View.

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<ul><li> 1. Dienexum AGistBeratungundAgenturfrdigitaleMedien.The EvolutionofWebSearch UXRolandLatzel,SeniorConsultant,nexum AGUXcamp Europe2012,Berlin,26thofMay </li> <li> 2. 2WhoRolandLatzel,SeniorConsultant[Strategic Consulting,SEO,Social Media]Connect@rolandschupp </li> <li> 3. 300.Search Evolution Milestones </li> <li> 4. 4Copyrightby JoshuaDavisPhotography </li> <li> 5. 501. 1streal Search Engine </li> <li> 6. 601. </li> <li> 7. 702. PageRank / Linkpopularity </li> <li> 8. 802.PageRank /Linkpopularity2000GoogleToolbar (visible PR) </li> <li> 9. 903. Local Search </li> <li> 10. 10Copyrightby MarkStrozier </li> <li> 11. 1103.Local Search2005Googlelaunches local BusinessCenter2009Googlelaunches GooglePlaces </li> <li> 12. 1204.Personalization </li> <li> 13. 1304.Personalization2005Googleadds WebprotocolGoogledelivers differentSERPtologgedin Users </li> <li> 14. 1405.UniversalSearch </li> <li> 15. 1505.UniversalSearch2007Googleadds Vertical SearchResults tothe WebSearch[Maps,Images,Videos,News,Shopping]The Endofthe generic 10BlueLinksSERP </li> <li> 16. 16Copyrightby Ayelie </li> <li> 17. 1706. Instant Search </li> <li> 18. 1806.Instant Search2008Launch ofGoogleSuggest2010GoogleInstantInstant Previews </li> <li> 19. 1907.RealTimeSearch </li> <li> 20. 2007.RealTimeSearch2009GoogleCaffeine![Twitter,GoogleNews,Plurk,Friendfeed] </li> <li> 21. 2108. Social Search </li> <li> 22. 2208.Social Search2010Google&amp;Bingapprove SocialSignals2011+1ButtoninSearch ResultsGoogle+launched </li> <li> 23. 2308.Social Search2012GoogleSearch+Your WorldBingSocial Search </li> <li> 24. 2409. GooglePanda Update </li> <li> 25. 2509.GooglePanda Update2011Better SERPContent Quality </li> <li> 26. 2610.[your input here] </li> <li> 27. 27 Facetted Search MobileSearch Semantic Search Search Search BoxSearch viaSocial Services,i.e.Quora </li> <li> 28. 28Upcoming trends Ok,some already started </li> <li> 29. 2901.Semantic Search </li> <li> 30. 3001.Semantic SearchLSI(LatentSemantic Indexing)[Synonyms,Questions,Related Queries]WolframAlpha </li> <li> 31. 3102. MultiDevice Search </li> <li> 32. 3202.MultiDevice SearchSmartphones,Tablets[ok,boring]What about[HybridTV,Automobile,Kitchen] </li> <li> 33. 3303. Content &amp;UX Impact </li> <li> 34. 3403.Content &amp;UXImpactContent Quality andUXboostSEOPerformance[SitePerformance][Bounce Rate][PageViews][Social Signals] </li> <li> 35. 3504. SoLoMo Stupidabbreviation anyway </li> <li> 36. 3604.Social Local MobileFurther IntegrationofSocialSignals(Social SEO)Searches from MobileDeviceswillincrease[Local Context][Input:Audio][Input:Camera] </li> <li> 37. 3705. SEOis dead! </li> <li> 38. 3805.SEOis dead!SEOis not only about LinksandTechContent (Strategy)is vitalUXis vitalSocial Mediais vitalProduct Understanding is vital </li> <li> 39. 39 </li> <li> 40. 40Thanks for joining andlistening! RolandLatzel,SeniorConsultant roland.schupp@nexum.de Bild Tel.++49(0)221569394124 nexum AG Maarweg149 161,50825Cologne Germany </li> </ul>