UX and Semantic web UXCamp London 2014

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  • !Nurgul Karadeniz Interaction Designer - Ustwo UX Camp London 2014

    UX ANDSEMANTIC WEB

    @nurdeniz @ustwo

  • AGENDA Punk

    Big & Bold

    Beautifully Clean

    !

    About Semantic Web

    Semantic Web and UX

    Semantic Web Project

    Now and Next

  • WHAT IS SEMANTIC WEB?

  • An extension of the current Web that provides an easier way to find, share, reuse and combine information more easily. ! !

    Transforms web of document into web of data

    Gives data well defined meaning

    Enables users, computers and devices to work in cooperation

  • Program Pages

    BioNews

    CURRENT WEB SEMANTIC WEB

  • WHY

  • USERS

    I know exactly the penguin

    resource I need, I just want to find

    it again.

    Known

    Known

    OR

    I need something about Penguins.

    Known

    Unknown

    OR

    I need something about those funny tuxedo

    birds... What are they called

    again?

    Unknown

    Known

    I have absolutely no idea what I

    need.

    OR

    Unknown

    Unknown

  • HOW

  • CURRENT WEB SEMANTIC WEB

  • SEMANTICWEB THINGS AND RELATIONS

  • MORE RELATIONS

  • USERS AND WEB !

    Punk

    Big & Bold

    Beautifully Clean

    !

    Search Results

    Page Browsing

    Auto curated pages

    Recommendation

    More Links

  • How Semantic Web works with UX

    SEMANTIC WEB

    UX PROCESS

    Discovery User Research Interaction Design Visual Design Usability Evaluation

    Linked Data Ontology

    RDF

    FOAF Development

  • CASE STUDY

  • BBC Project !People Places AND Events Things

  • People Places AND Events Things

  • !

  • People

    Events

    Things

    Places

    Related Events

    Related People

    Related Things

    Related Places

    People Places AND Events Things

  • !

    Understanding Relationships Christmas day Charlie Chaplin died Christmas - Religion

    Level of information needed

    Project Boundaries

    ChallengesPeople Places AND Events Things

  • !

    Defined Relationships

    Linked Data

    Ontologies & RDF

    Development

    ResultsPeople Places AND Events Things

  • UX AND SEMANTICWEB

    Learnings

    Semantic web technology offers methodologies that help information to be more structured and easy to discover. !

    In more UX terms, it supports ongoing user journeys, provides seamless interactions across different domains.

  • CONSPROS

    Level of information required at concept phase !Concepting for different users e.g. cultural stereotype !Extensive IA and Analysis required to spot edge cases !Cost

    Easy to discover content !Guided navigation* !Presents structured information !Multiple ways of accessing information !Opportunity to crete intelligent service

  • CURRENT USE

    WEB GIANTS AND SOME FIRMS

  • FUTURE USE !!CLIENTS AND AGENCIES

    !

    Decision support applications

    Personalised insurance policy

    Healthcare

    Smarter Patient - Doctor/Hospital allocation

    Advanced recommendation

    Flight Tickets shows rainfall on your arrival

    Better searching and filtering

    Go on holiday to the safest destination

    !

  • Improve Services !!CURRENT AND FUTURE

    Show me only rooms with mountain view and close to Turin station.

  • Improve Services !!SMART SEARCH

    I want to cook something that easy to digest. I am looking for ingredients

  • Improve Services !!ONLINE MORTGAGE ASSESSMENT

    I am getting mortgage from Lloyds what rate would Barclays offer me?

  • MY VISION !!WEB OF THINGS AND USERS

    !

    Improves Web and Experiences

    More online service design

    Auto curated web pages

    Better personalization

    Changes web infrastructure

    Improves communication between computers, connected devices and users.

    !

    !

  • UX AND SEMANTIC WEB !by @nurdeniz @Ustwo

    Punk

    Big & Bold

    Beautifully Clean

    References Article: Too much information? Improving user experience of semantic web http://www.publishingtechnology.com/2011/03/user-experience-semantic-web/

    Bing vs. Google - http://www.entrepreneur.com/blog/224639

    Duane Degler - Design for Semantic Web, Design for Context www.designforsemanticweb.com/

    Crowdsourcing, citizen sensing and sensor web technologies for public. http://link.springer.com/article/10.1186%2F1476-072X-10-67/fulltext.html#Fig11_459

    Facebook Graph Search - https://www.facebook.com/about/graphsearch

    Faceted Semantic Search - Massimiliano Dal Mas http://arxiv.org/pdf/1202.6685.pdf

    Find out about Semantic Web in simple terms - http://luca.wordpress.com/2008/02/03/semantic-web-for-dummies/

    Frankfurt Show Daily Article: The future of content delivery in publishing http://www.publishingtechnology.com/2012/10/the-future-of-content-delivery-in-publishing/

    How a Facebook Search Engine Could Change the Way People Find Your Business http://www.entrepreneur.com/blog/224452

    Lee Feigenbaum (May 1, 2007). "The Semantic Web in Action". Scientific American. Retrieved February 24, 2010

    Linked data and the semantic web - http://www.bbc.co.uk/academy/technology/article/art20130724121658626

    Link Data Platforms - http://www.w3.org/2012/ldp/wiki/Main_Page

    Music Datasheet - Automatic Interlinking of Music Datasets on the Semantic Web Yves Raimond, Christopher Sutton and Mark Sandler (http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.123.9753&rep=rep1&type=pdf)

    Next-Generation Wikis: What Users Expect; How RDF Helps- Axel Rauschmayer

    Semantic Web Handbook - Pascal Hitzler Krzysztof Janowicz http://knoesis.wright.edu/pascal/pub/crc-handbook-13.pdf

    The Semantic Web: Research and Applications - Springer Link http://link.springer.com/book/10.1007/978-3-642-13486-9

    The Friend of a Friend (FOAF) project - hhttp://www.foaf-project.org

    The NoTube Project, http://notube.tv (retrieved on January 31st, 2012)

    The NoTube Use Case Personalised News, http://notube.tv/showcases/personalised-news/ (retrieved on January 31st, 2012)

    http://www.publishingtechnology.com/2011/03/user-experience-semantic-web/http://www.entrepreneur.com/blog/224639http://www.designforsemanticweb.com/http://link.springer.com/article/10.1186%2F1476-072X-10-67/fulltext.html#Fig11_459https://www.facebook.com/about/graphsearchhttp://arxiv.org/pdf/1202.6685.pdfhttp://luca.wordpress.com/2008/02/03/semantic-web-for-dummies/http://www.publishingtechnology.com/2012/10/the-future-of-content-delivery-in-publishing/http://www.entrepreneur.com/blog/224452http://www.thefigtrees.net/lee/sw/sciam/semantic-web-in-actionhttp://www.bbc.co.uk/academy/technology/article/art20130724121658626http://www.w3.org/2012/ldp/wiki/Main_Pagehttp://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.123.9753&rep=rep1&type=pdfhttp://knoesis.wright.edu/pascal/pub/crc-handbook-13.pdfhttp://link.springer.com/book/10.1007/978-3-642-13486-9http://www.foaf-project.org/original-introhttp://notube.tvhttp://notube.tv/showcases/personalised-news/