the engaging brand
DESCRIPTION
A roadmap to how to become an engaging brand.TRANSCRIPT
![Page 1: The Engaging Brand](https://reader033.vdocuments.mx/reader033/viewer/2022052903/5579e042d8b42aa54d8b498f/html5/thumbnails/1.jpg)
Engaging Young India
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Get Ideas to Spread
Be Remarkable
Safe is Risky
Good Design
3
1
2
3
secrets
![Page 9: The Engaging Brand](https://reader033.vdocuments.mx/reader033/viewer/2022052903/5579e042d8b42aa54d8b498f/html5/thumbnails/9.jpg)
Get Ideas to Spread
Be Remarkable
Safe is Risky
Good Design
3
1
2
3
secrets
![Page 10: The Engaging Brand](https://reader033.vdocuments.mx/reader033/viewer/2022052903/5579e042d8b42aa54d8b498f/html5/thumbnails/10.jpg)
![Page 11: The Engaging Brand](https://reader033.vdocuments.mx/reader033/viewer/2022052903/5579e042d8b42aa54d8b498f/html5/thumbnails/11.jpg)
Get Ideas to
Spread
Be Remarkable
Safe is Risky
Good Design
3
1
2
3
secret
![Page 12: The Engaging Brand](https://reader033.vdocuments.mx/reader033/viewer/2022052903/5579e042d8b42aa54d8b498f/html5/thumbnails/12.jpg)
Get Ideas to
Spread
Be Remarkable
Safe is Risky
Good Design
3
1
2
3
secret
![Page 13: The Engaging Brand](https://reader033.vdocuments.mx/reader033/viewer/2022052903/5579e042d8b42aa54d8b498f/html5/thumbnails/13.jpg)
Get Ideas to
Spread
Be Remarkable
Safe is Risky
Good Design
3
1
2
3
secret
![Page 14: The Engaging Brand](https://reader033.vdocuments.mx/reader033/viewer/2022052903/5579e042d8b42aa54d8b498f/html5/thumbnails/14.jpg)
Get Ideas to
Spread
Be Remarkable
Safe is Risky
Good Design
3
1
2
3
secret
![Page 15: The Engaging Brand](https://reader033.vdocuments.mx/reader033/viewer/2022052903/5579e042d8b42aa54d8b498f/html5/thumbnails/15.jpg)
Time to show some
Swagger
On paper
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GTCM Model
Goal
Target
Channel
Messaging
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Customer Journey Map
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Marketing
Engagement
Org reputation
building
3
1
2
3
Focus
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Marketing
Online Engagement
Org reputation
building
3
1
2
3
Focus
External Collaboration Email Marketing E-Newsletters: ELD, Website Database Collection Advertisement
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Marketing
Online/Offline
Engagement
Org reputation
building
3
1
2
3
Focus
Key Online/Offline Projects oSocial Media Campaigns oContests
Drive: Daily Content Evolution oShowcasing
Move: Traffic Optimisation o Unique Visitors, Visiting/Month
Convert: Online registration system o ORS
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Marketing
Online Engagement
Org reputation
building
3
1
2
3
Focus
Partnerships and Alliances Events and Awards Showcasing
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