5 ways your brand should be engaging millennials in 2014
DESCRIPTION
Millennials display distinct behaviours, values and attitudes from previous generations as a response to the technological and economic implications of the internet. Here are some tips on how to connect with this demographic as its impact as a consumer base takes shape.TRANSCRIPT
5 ways your brand should be engaging Millennials in 2014
A SlideShare Presenta<on
The 18-‐34 age group of digital na6ves
Who are Millennials in 2014?
Source: BLOOM Worldwide Millennials Study 2014
Millennials display dis<nct behaviours, values and aGtudes from previous genera<ons as a response to the technological and economic implica<ons of the internet ! Young adults aged between 18 and 34 ! Op1mis1c and engaged team players with high expecta2ons of life and
work ! Pragma2c idealists demonstra1ng a deep desire to make the world a be;er
place, combined with an understanding that doing so is complex ! Digital na2ves who intui1vely integrate media and digital technology into
their lives and expect the world to do the same ! Brand iden2fica2on is as important as religion and ethnicity when it comes
to personal iden1fiers. www.bloomworldwide.com
Why are Millennials important to you?
Source: BLOOM Worldwide Millennials Study 2014
There are 80 million globally – they are larger than any genera<on before them By 2025 they will make up 75% of the global workforce They are the upcoming economic powerhouse with vast spending power today Millennials are demanding that your brand and business change.
www.bloomworldwide.com
5 ways your brand should be engaging Millennials in 2014
1. Teach me 2. Explore with me 3. Distract me 4. Take me 5. Show me.
www.bloomworldwide.com
Source: BLOOM Worldwide Millennials Study 2014
Teach me Millennials are constantly learning and acquiring new skills.
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! They know how to search online to quickly find the informa1on they need.
! Online tutorials and ‘how to’ guides are popular with Millennials.
Source: BLOOM Worldwide Millennials Study 2014
European Millennials strongly agree that it is important to con<nue to develop new skills throughout life.
42% www.bloomworldwide.com Forty-‐two percent
Source: BLOOM Worldwide Millennials Study 2014
www.bloomworldwide.com
Facilitate con1nuous learning by providing resources or a plaGorm for sharing Champion skills, both new and tradi1onal Open up your design and development processes.
Teach me
Source: BLOOM Worldwide Millennials Study 2014
Explore with me Millennials love their city, but they want to see it through new eyes.
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! They want to explore secret or hidden parts of the city they know and love
! They seek escapism and green spaces amongst the hustle and bustle.
Source: BLOOM Worldwide Millennials Study 2014
European Millennials live in urban or suburban areas.
84% Eighty-‐four percent www.bloomworldwide.com
Source: BLOOM Worldwide Millennials Study 2014
Image: James Guppy @ Flickr
Demonstrate new ways to use urban buildings or environments Showcase the city’s hidden past Crowdsource ‘secret’ loca1ons and underground spots.
Explore with me
Source: BLOOM Worldwide Millennials Study 2014
Distract me Millennials crave distrac<on and want to escape the frustra<on or boredom of 9-‐5.
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! They want to be entertained with experiences that allow them to escape from the day to day
! Gaming offers an immersive way to escape reality.
Source: BLOOM Worldwide Millennials Study 2014
European Millennials have a strong interest in gaming
48% Forty-‐eight percent www.bloomworldwide.com
Source: BLOOM Worldwide Millennials Study 2014
Image: Sergey Galyonkin @ Flickr
Offer immersive experiences that allow Millennials to escape reality Provide rich audio and visuals Create distrac1ons.
Distract me.
Source: BLOOM Worldwide Millennials Study 2014
Take me The dream of living abroad is a reality for many Millennials.
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! They are driven by their curiosity of other cultures and the need to experience a different way of life
! For some, working abroad is a necessary solu1on to a poor economic situa1on.
Source: BLOOM Worldwide Millennials Study 2014
European Millennials would like to live and work abroad.
47% Forty-‐seven percent www.bloomworldwide.com
Source: BLOOM Worldwide Millennials Study 2014
Image: Christopher Elison @ Flickr
Help Millennials embrace new cultures and learn different ways of life Provide expats with home comforts.
Take me
Source: BLOOM Worldwide Millennials Study 2014
Show me Millennials use images to communicate over words.
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! An image will say much more to a Millennial than a block of text
! Millennials use images as a way to prove something happened.
Source: BLOOM Worldwide Millennials Study 2014
European Millennials regularly use their mobile phone to post photos online.
57% Fi^y-‐seven percent www.bloomworldwide.com
Source: BLOOM Worldwide Millennials Study 2014
Image: Androidred @ Flickr
Tell stories through images Keep words to a minimum Explore crea1ve ways to encourage photo sharing.
Show me
Source: BLOOM Worldwide Millennials Study 2014
Now it’s your turn to get involved!
We’re running a short and snappy survey to find out what businesses are thinking about in their approach to digital marke<ng to the Millennial genera<on. If you work for a brand or organisa<on who targets (or wants to target) Millennials, please spare 5 minutes to complete our survey.
Click here to complete the Millennials survey
www.bloomworldwide.com
For more informa<on on how to make your digital and social
presence work harder to engage Millennials, get in touch
Digital (social media in par6cular) ma?ers to Millennials
A SlideShare Presenta<on
www.bloomworldwide.com @bloomworldwide
+44 (0) 1273 732 626 [email protected]