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Engaging the Next Generation Rebecca Ryan 1 Monday, June 13, 2011

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Rebecca Ryan gave this presentation on June 13, 2011 to Donate Life America. In it, she shares four techniques to increase the number of MIllennials who are registered organ donors. She uses Millennial research plus behavioral economics to shape her recommendations. You can reach Rebecca: [email protected].

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  • 1. Engaging the Next Generation Rebecca RyanMonday, June 13, 2011 1
  • 2. Monday, June 13, 2011 2
  • 3. Monday, June 13, 2011 3
  • 4. Engaging the Next Generation Rebecca RyanMonday, June 13, 2011 4
  • 5. Meet Alec LoorsMonday, June 13, 2011 5
  • 6. Monday, June 13, 2011 6
  • 7. Monday, June 13, 2011 7
  • 8. Monday, June 13, 2011 8
  • 9. Monday, June 13, 2011 9
  • 10. I realize that climate change is going to affect my generation most, and I feel that we, as youth, need to do everything we can to solve this crisis, before anyone can tell us its impossible. Alec Loors, Kids vs. Global WarmingMonday, June 13, 2011 10
  • 11. In his lifetime, Alec wants to stop global warming.Monday, June 13, 2011 11
  • 12. Monday, June 13, 2011 12
  • 13. Who is your Alec Loors?Monday, June 13, 2011 13
  • 14. Meet the MillennialsMonday, June 13, 2011 14
  • 15. Millennials, b. 1982-2001 Turning 10-29 years old in 2011 Sometimes called Gen Y 15Monday, June 13, 2011 15
  • 16. The Sunshine GenerationMonday, June 13, 2011 16
  • 17. 30 is the new 20 Adulthood is being pushed back.Monday, June 13, 2011 17
  • 18. Live First, Work Second Where I live is as important as where I work.Monday, June 13, 2011 18
  • 19. Digital Natives Life online IS life.Monday, June 13, 2011 19
  • 20. Two & half year old Meets the iPadMonday, June 13, 2011 20
  • 21. Millenials: Attitude towards the Legalization of Gay Marriage 50 50 40 36 30 20 14 10 0 Favor Oppose Undecided Source: Millenials: A Portrait of Generation Next, Pew Research CenterMonday, June 13, 2011 21
  • 22. Im skeptical. More people under 40 believe they will see a UFO than receive Social Security. Tech-savvy.Monday, June 13, 2011 22
  • 23. How to engage Millennials...Monday, June 13, 2011 23
  • 24. Make it the default.Monday, June 13, 2011 24
  • 25. Dan Arielys TED talk (5:20)Monday, June 13, 2011 25
  • 26. Make sure the right person asks.Monday, June 13, 2011 26
  • 27. Im skeptical. Next gen is more likely to donate when a friend or family member asks.Monday, June 13, 2011 27
  • 28. Monday, June 13, 2011 28
  • 29. Make sure the ask is positioned correctly.Monday, June 13, 2011 29
  • 30. We intervene not because of stories of desperate circumstances but when we can be cheered up with positive stories of success and transformation. Nicolas KristofMonday, June 13, 2011 30
  • 31. Monday, June 13, 2011 31
  • 32. If one lesson is the need to emphasize hopefulness, the second is that storytelling needs to focus on an individual, not a group. Nicolas KristofMonday, June 13, 2011 32
  • 33. Monday, June 13, 2011 33
  • 34. Donors didnt want to help ease a crisis personified by a child; they just wanted to help one personand to hell with the crisis. Nicolas KristofMonday, June 13, 2011 34
  • 35. If I look at the mass, I will never act. If I look at the one, I will. Mother TheresaMonday, June 13, 2011 35
  • 36. Donation isnt the final step.Monday, June 13, 2011 36
  • 37. The next generation is aching to be a part of something larger than themselvesMonday, June 13, 2011 37
  • 38. Make it mobile, allow the stories and registration to spread like a virus.Monday, June 13, 2011 38
  • 39. Monday, June 13, 2011 39
  • 40. Thank you!Monday, June 13, 2011 40
  • 41. Text ngcRebecca to 50500Monday, June 13, 2011 41
  • 42. Monday, June 13, 2011 42
  • 43. www.nextgenerationconsulting.com/nextMonday, June 13, 2011 43

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