engaging millennials in philanthropy - case district iii
TRANSCRIPT
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Engaging the
MILLENIAL GENERATION
in Fundraising
Presented By :
MATT ROMKEY
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DIVERSE
43% non-white
AGE
1980 - 2000
CAREER
22% with college degree 25 – 32 unemployed
SIZE
30% of population,
80 million people
SOCIAL
Woman avg. marriage 27, men 29
1
2
3
4
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ENTITLED
LAZY
SELF-ABSORBED
SPOILED
APATHETIC
NARCASSISTIC
SELF-AWARE
PURPOSE
MULTI-TASKERS
CROWD SOURCE
INSTANT GRATIFICATION
NEED TO KNOW WHY
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GIVING
Age 20 – 35 gave to a charity in 2014.
87 %
MILLENNIALS
WANT TO MAKE
THE WORLD A
BETTER PLACE
VOLUNTEER
Prefer to volunteer when you put their skills to use.
76 %
TECH-SAVEY
Donate when and how it’s convenient.
62 %
5
6
7
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MILLENNIAL IMPACT AT UF HEALTH
$2,434,315
$188,234
University
of Central
Florida
Florida
Atlantic
University
University
of Florida
Florida
State
University
$1,435,120
$1,001,678
$150,000
$300,000
$450,000
$600,000
$750,000
$900,000
$1,050,000
$1,200,000
$1,350,000
$1,500,000
$1,650,000
$1,800,000
$1,950,000
$2,100,000
$2,250,000
$2,400,000
$0
$2,550,000
$5,059,347
FY16 TOTAL
SINCE 1995
$23,604,831
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MILLENNIAL IMPACT AT UF HEALTH
$58,365
Avg. Growth
1995 - 2007
$462,033
$0
$300,000
$600,000
$900,000
$1,200,000
$1,500,000
$1,800,000
$2,100,000
$2,400,000
$2,700,000
$3,000,000
$3,300,000
$3,600,000
$3,900,000
$4,200,000
$4,500,000
$4,800,000
95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16
University
of FloridaFlorida
State
University
University
of Central
Florida
Total Annual
Funds Raised
Avg. Growth
2008 - 2016
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1GIVE THEM
OWNERSHIP
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GIVE THEM A TITLE
Emerging Leaders (200)
Managers (4)
Capitan's (361)
Delegates (90)
Overalls (19)
Fundraisers (7,000)
Alumni (200)
2
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UTILIZE THEIR NETWORKS
Millennials are the future
CEO’s and leaders of our
country. Now is the time to
engage them and their
networks.
FRIENDS
MILLENNIAL
CO-WORKERS
BABY
BOOMER
NEIGHBORPEER
FAMILY
3
SOCIAL
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FUEL THEIR SOCIAL NEEDS
PEER
ENGAGEMENTCAUSE
CONNECTION
52% gave to
organizations because of
peer endorsement
TOOLS TO ACTIVE NETWORK
4
Encourage fundraising
freedom
Connect them to your
cause8
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COMMUNICATE
THROUGH THEIR
CHANNELS5
of Millennials will share or like content related to their favorite charities75% 9
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SHARE THEIR IMPACT
GIVE THEM PURPOSE
87% of millennials
donated money last
year
OFFER INCENTIVES
43% of millennials said
competition drives their
giving
WHO DID THEY HELP?
Causes not organizations,
people not institutions
HOW DID THEY HELP?
TOMS Model
6
10
11
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INSPIRE THEM7
Be authentic. Be simple. Be engaged. Be experiential.
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UTILIZE THEIR TALENTS
GRAPHIC DESIGNVIDEO PRODUCTIONSOCIAL MEDIA
8
CREATIVITY WEB DESIGN AMBASSADORS
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15
RECOGNIZE THEM9
of millennials prefer to be rewarded or recognized at least every month, if not more frequently.
41% 12
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RECAP9 WAYS TO ENGAGE MILLENNAIS IN FUNDRAISING
3 UTILIZE THEIR TALENTS
2 GIVE THEM A TITLE
1 GIVE OWNERSHIP
4
5
8
7
6
9
UTILIZE THEIR NETWORKS
RECOGNIZE THEM
INSPIRE THEM
SHARE THEIR IMPACT
COMMUNICATE THROUGH
THEIR CHANNELS
FUEL THEIR SOCIAL NEEDS
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QUESTIONS?
1. Source: U.S. Census (ID: PEPALL6N) 2. Source: U.S. Census (ID: PEPALL6N) 3. PewResearchCenter: The Rising Cost of Not Going to College4. Source: Current Population Survey (U.S. Census Bureau) 5. 2014 Millennial Impact Report by Consultant Achieve6. 2015 Millennial Impact Report by Consultant Achieve7. 2015 Millennial Impact Report by Consultant Achieve8. Cause, Influence & The Workplace, The Millennial Impact Report Retrospective: Five Years of Trends by Consultant Achieve9. Cause, Influence & The Workplace, The Millennial Impact Report Retrospective: Five Years of Trends by Consultant Achieve 10. 2015 Millennial Impact Report by Consultant Achieve11. 2014 Millennial Impact Report by Consultant Achieve12. 2013 PwC’s NextGen: A global generational study
@ROMKEYMM