www.futerra.co.uk. about us transformative business strategy brand storytelling engaging activation

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Page 1: Www.futerra.co.uk. About us Transformative business strategy Brand storytelling Engaging activation

www.futerra.co.uk

Page 2: Www.futerra.co.uk. About us Transformative business strategy Brand storytelling Engaging activation

www.futerra.co.uk

Page 3: Www.futerra.co.uk. About us Transformative business strategy Brand storytelling Engaging activation

www.futerra.co.uk

About us

Transformative business strategy Brand storytelling

Engaging activation

Page 4: Www.futerra.co.uk. About us Transformative business strategy Brand storytelling Engaging activation

www.futerra.co.uk

Clients

Page 5: Www.futerra.co.uk. About us Transformative business strategy Brand storytelling Engaging activation

www.futerra.co.uk

Thought leadership

Page 6: Www.futerra.co.uk. About us Transformative business strategy Brand storytelling Engaging activation

www.futerra.co.uk

Planet Brands

Page 7: Www.futerra.co.uk. About us Transformative business strategy Brand storytelling Engaging activation

www.futerra.co.uk

Page 8: Www.futerra.co.uk. About us Transformative business strategy Brand storytelling Engaging activation

www.futerra.co.uk

Spock

RationalCost/Benefit decisions“ego”

HomerEmotionalInstincts and habits “id”

Human behavior, are you...

Page 9: Www.futerra.co.uk. About us Transformative business strategy Brand storytelling Engaging activation

www.futerra.co.uk

Information/ Incentives

Decision

Status

HabitHeuris

tics

So

cial

pro

of

Bias

Context

Priming

Defaults

Salience

Mood

Action!

Action?

Page 10: Www.futerra.co.uk. About us Transformative business strategy Brand storytelling Engaging activation

www.futerra.co.uk

Green, brick, gold

Page 11: Www.futerra.co.uk. About us Transformative business strategy Brand storytelling Engaging activation

www.futerra.co.uk

The 3Ps of behavioral marketing

Page 12: Www.futerra.co.uk. About us Transformative business strategy Brand storytelling Engaging activation

www.futerra.co.uk

EXERCÍCIO

• Você recebeu um comportamento próprio de um setor específico e você deve trabalhar com persuasão

• Você deve nos apresentar mensagens e canal e vc tem um minuto para nos apresentar

Page 13: Www.futerra.co.uk. About us Transformative business strategy Brand storytelling Engaging activation

www.futerra.co.uk

SELL IT TO US!

Page 14: Www.futerra.co.uk. About us Transformative business strategy Brand storytelling Engaging activation

www.futerra.co.uk

Obrigado!

www.futerra.co.uk

Pablo Barros

[email protected]

@Eightsutainwww.eightsustainability.com

www.eightsustainability.com

Solitaire Townsend

[email protected] @greensolitaire

www.futerra.co.uk