The development of Benidorm and Blackpool as a tourist resorts

LO: To be able to apply the Resort life cycle model (Butler) to a tourist resort-

case study Benidorm and Blackpool

Starter: recap from last lessonWhich picture would you link to each stage and why?????

Location of Benidorm

Benidorm today. Watch this video clip.List the attractions

http://www.benidorm-spotlight.com/news/2009/ben_vid_201009.htm

The development of Benidorm as a tourist resort….

• Using the information on the double sided sheet either:

1. create a time line showing the stages in the development of the resort and refer to which stage of the model this would be

2. Annotate a butler models showing the dates and developments of the stages of development.

Blackpool

Decline?• The heyday of the fifties when whole towns would decamp to the

Fylde Coast for a fortnight at a time is now long gone. A generation of steady decline saw visitor numbers fall from 16 million per year in 1972 to just 11 million in 1999. This has hit the tourist industry, and therefore the town as a whole, hard. The number of hotels in Blackpool’s main holiday area has declined by over a third (from 2800 to 1750 between 1989 and 1999). The town now has the third lowest GDP in the north west; the twelfth lowest in the UK.”

• “Blackpool Council has unveiled a £1bn initiative to establish the town as a spectacular, world-class resort for the 21st Century – creating more than 20,000 jobs and kick starting a major programme of regeneration.”

Decline?

Blackpool pleasure beach

Regeneration Projects: Blackpool

http://www.mirror.co.uk/news/top-stories/2009/05/14/tourism-chiefs-promote-blackpool-on-youtube-to-lure-french-visitors-to-seaside-resort-115875-21358304/

http://www.thedrum.co.uk/news/2009/10/23/11743-follow-up-blackpool-tourism-ad-hits-screens

The development of Blackpool as a resort

• Using the information on the sheet either:1. create a time line showing the stages in the

development of the resort and refer to which stage of the model this would be

2. Annotate a butler models showing the dates and developments of the stages of development.

Follow up questions:

1. Apart form lack of space what could cause Benidorm to go into stage 5? (stagnation)

2. Why are the length of Blackpool’s and Benidorm’s tourist season different?

Exam question: 3 marksDescribe the options faced by holiday resorts

when they reach stagnation