The Dawn of the Digital MarketerWelcome to a new era of marketingStart Time: 10:02am

Mike McGuire & Poppy Dodge

Marketing Cloud

Forward-Looking Statements

Statement under the Private Securities Litigation Reform Act of 1995:

This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

CloudMainframe1960s 1980s

Client/ServerToday

New Technology Model

New BusinessModel

New Philanthropic Model

Our MissionCloud computing revolution

2013 • 2014 • 2015 2008 • 2009 • 20102011 • 2012 • 2013

2014 • 2015

2011 • 2012 2013 • 2014

2015

Most

innovative

companies in

the world

20KFY16 Employees

4th largest software company based on analyst consensus revenue for FY2017. Salesforce fiscal 2017 guidance provided November 18, 2015: "revenue for the company's full fiscal year 2017 is projected to be approximately $8.0B to $8.1B.”

$8. 1BFY17 revenue guidence

4th Largest Enterprise Software Company in the World This Year

Powering Success in Every Industry

TechnologyFinancial Services

& Insurance

252Bevents in a month

100TBstored by a

single customer

39Bmessages sent

in a month

99.96%product uptime

Travel & Hospitality

Internet & eCommerce

™

Retail/CPGCommunications

& Media

We’ve Entered the Connected, Digital WorldAnd now the customer is in control

Cloud: Scale, performance, and real-time access

Social: New places to meet our customers

Mobile: Always-on, always-connected experiences

Data Science: Relevant and personalized interactions

IoT: Connected sensors, beacons, devices, and apps

Click Facebook Ad

Newsletter Sign-up

Personalized Content Email

Mobile Opt-inDownload App

Contact Customer Support

Evangelize on Facebook

Support Issue Resolved

First Purchase

Every Customer Is on Their Own Unique JourneyGrouping, segmenting, and stereotyping is no longer enough

*Transforming Customer Experience: From Moments to Journeys, 2013

Journeys are stronglycorrelated with business outcomes.

+36%

Customer satisfaction

+15%

Revenue growth

+28%

Willingness to recommend

+33%

Less likely to cancel/churn

JOURNEYBUILDER

EMAILSTUDIO

MOBILESTUDIO

SOCIALSTUDIO

ADVERTISINGSTUDIO

WEBSTUDIO

AUDIENCEBUILDER

PERSONALIZATIONBUILDER

CONTENTBUILDER

ANALYTICSBUILDER

Engage with Customers at Every Step of the Journey

Create Awareness with Personalized Advertising

TV & mass media Personalizedadvertising

Personalized Advertising at ScaleLeverage your CRM in advertising

22%

increase in email conversion when coordinated with an ad

Manage advertising at scale

Activate your customer data

Orchestrate with email campaigns

Control ad spend

Acquire More Customers with Email Marketing

Revenuegenerators

Campaign executors

Generate More RevenueDeliver highly targeted, personalized emails

Create beautiful emails with no HTML

Send any type of email, at a massive scale

Build email with a mobile first mindset

Collaborate across organizations of all types

38x

return forevery dollar spent on email marketing

Onboard Faster with 1-to-1 Interactions

1-to-1 cross-channel interactions

1-to-many interactions

Build 1-to-1 Customer InteractionsPlan, personalize, & optimize the journey

Map out the customer experience

Personalize every interaction

Deliver on email, mobile, ads, & web

Measure against your goals

152%

higher click-through rates for triggered messages compared to ‘business as usual’ marketing messages

Engage Smarter with Predictive Intelligence

Behavior-based messages

Disconnected campaigns

Make Behavior-Based DecisionsDetermine the right offer, product, & content

25%

increase in conversionrates when an email contains predictive content

Track implicit & explicit customer behavior

Combine with profile & demographic data

Personalize with predictive algorithms

Deliver recommendations via email & web

Build Advocates Quicker with Social Media

Integrated social with marketing, sales, & service

Siloed social

Use Social Media for More Than MarketingTurn every customer into an advocate

67%

of consumershave used a company’s social media page for customer support

Listen to all brand and product mentions

Route posts to the right business group

Participate in every relevant conversation

Solve customer service issues

The Customer Success Journey

Marketing Cloud Drives Marketing ROI

Source: Salesforce Customer Relationship Survey conducted March 2015 - May 2015, by an independent third-party, Confirmit Inc., on 4,600+ customers randomly selected. Response sizes per question vary Salesforce Predictive Intelligence Benchmark Report conducted 2013 on 140 million interactions sent by Marketing Cloud customers.

Average Percentage Improvements Reported by Salesforce Customers

Increase in Marketing ROI

+ 43%+ 40%

Increase in Revenue Influence

+ 41%

Lift in Conversion

Lift in Revenue per Web Session

+ 53%

+ 46%

Faster Campaign

Deployment

customer rated for email marketing#1

thank y u