the 2014 digital marketer webinar

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© 2014 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian. Experian Public. 2014 Digital Marketer Bill Tancer, GM Global Research

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Experian Marketing Services' data guru Bill Tancer provides insight into the ever-evolving marketing landscape while highlighting key data points, benchmarks and trends from The 2014 Digital Marketer: Benchmark and Trend Report. Watch the webinar playback: http://ex.pn/dmw14s Download the 2014 Digital Marketer Report: http://ex.pn/dm14s

TRANSCRIPT

Page 1: The 2014 Digital Marketer Webinar

©2014 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered trademarks ofExperian Information Solutions, Inc. Other product and company names mentioned herein are the trademarks of their respective owners.No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian.

Experian Public.

2014 Digital Marketer

Bill Tancer, GM Global Research

Page 2: The 2014 Digital Marketer Webinar

2©2014 Experian Information Solutions, Inc. All rights reserved.Experian Public. 2#DigitalMarketer

#DigitalMarketer

Continue the conversation

Follow us at @ExperianMkt

Check out the 2014 Digital Marketer Report!

http://ex.pn/the2014dm

Page 3: The 2014 Digital Marketer Webinar

3©2014 Experian Information Solutions, Inc. All rights reserved.Experian Public. 3#DigitalMarketer

Connect with Experian Marketing Services

ex.pn/mktfwd ex.pn/emsgp ex.pn/linkdin

ex.pn/emsptex.pn/emsfb ex.pn/emsyt

Page 4: The 2014 Digital Marketer Webinar

4©2014 Experian Information Solutions, Inc. All rights reserved.Experian Public. 4#DigitalMarketer

Bill Tancer, our resident data expert

► Resident data expert

► Author of Click: What Millions of People do Online and Why it Matters and Everyone’s a Critic – Winning Customers in a Review-Driven World

Agenda:

► Marketers’ plans and challenges for 2014

► Mobile tipping point

► Age of social media

► Conclusion

Introducing today’s presenter

GM of Global ResearchExperian Marketing Service@billtancer

Page 5: The 2014 Digital Marketer Webinar

5©2014 Experian Information Solutions, Inc. All rights reserved.Experian Public. 5#DigitalMarketer

Experian Marketing Services:Marketing as a conversation

Strategy, Measurement, Program Management

Data and identity resolution

Targeting

Cross-channel campaign management

SegmentationProfiling

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6©2014 Experian Information Solutions, Inc. All rights reserved.Experian Public. 6#DigitalMarketer

Integrating the channelMarketers have big plans for 2014

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7©2014 Experian Information Solutions, Inc. All rights reserved.Experian Public. 7#DigitalMarketer

Cross-channel begins from within

Page 8: The 2014 Digital Marketer Webinar

8©2014 Experian Information Solutions, Inc. All rights reserved.Experian Public. 8#DigitalMarketer

Barriers to integrationEleven reasons

Page 9: The 2014 Digital Marketer Webinar

9©2014 Experian Information Solutions, Inc. All rights reserved.Experian Public. 9#DigitalMarketer

Role of the channel

Page 10: The 2014 Digital Marketer Webinar

10©2014 Experian Information Solutions, Inc. All rights reserved.Experian Public. 10#DigitalMarketer

Marketing challenges beyond the channel

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11©2014 Experian Information Solutions, Inc. All rights reserved.Experian Public. 11#DigitalMarketer

Data quality challenges

Page 12: The 2014 Digital Marketer Webinar

12©2014 Experian Information Solutions, Inc. All rights reserved.Experian Public. 12#DigitalMarketer

Customer-centric marketing and linkage

Page 13: The 2014 Digital Marketer Webinar

13©2014 Experian Information Solutions, Inc. All rights reserved.Experian Public. 13#DigitalMarketer

The mobile tipping point

“Mobile Sets Record Christmas Day – 48% of all Web Traffic, up 28% from 2012” - IBM

“Mobile Sales Reached 26% of all Online Sales on Thanksgiving” – Mobile Commerce Daily

“Mobile rules Walmart: Accounted for 53% of Thanksgiving traffic, new mobile customers up 3 times” – VentureBeat

Page 14: The 2014 Digital Marketer Webinar

14©2014 Experian Information Solutions, Inc. All rights reserved.Experian Public. 14#DigitalMarketer

PersonalsQuick facts 15% of smartphone owners

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15©2014 Experian Information Solutions, Inc. All rights reserved.Experian Public. 15#DigitalMarketer

Cross-channel plans

In an EMS global study, what percentage of marketers reported that they plan to run cross-channel marketing campaigns in 2014?

80%

Page 16: The 2014 Digital Marketer Webinar

16©2014 Experian Information Solutions, Inc. All rights reserved.Experian Public. 16#DigitalMarketer

Mobile, email and the mobile-combo

Page 17: The 2014 Digital Marketer Webinar

17©2014 Experian Information Solutions, Inc. All rights reserved.Experian Public. 17#DigitalMarketer

Mobile-combo and email opens

Page 18: The 2014 Digital Marketer Webinar

18©2014 Experian Information Solutions, Inc. All rights reserved.Experian Public. 18#DigitalMarketer

Mobile-combo and revenue per open

Page 19: The 2014 Digital Marketer Webinar

19©2014 Experian Information Solutions, Inc. All rights reserved.Experian Public. 19#DigitalMarketer

Changing attitudes towards mobile advertising

Page 20: The 2014 Digital Marketer Webinar

20©2014 Experian Information Solutions, Inc. All rights reserved.Experian Public. 20#DigitalMarketer

The age of social media

Page 21: The 2014 Digital Marketer Webinar

21©2014 Experian Information Solutions, Inc. All rights reserved.Experian Public. 21#DigitalMarketer

Social and email

Page 22: The 2014 Digital Marketer Webinar

22©2014 Experian Information Solutions, Inc. All rights reserved.Experian Public. 22#DigitalMarketer

Have questions?

Type them into the Q&A box on your Go2Webinar screen now.

As a reminder, we will be sending a link to the recording and webinar deck tomorrow afternoon.

Upcoming webinars:

April 24 at 1:00 PM EST

2014 Holiday Planning

May 21 at 1:00 PM EST

Back-to-School Insights

Conclusion