The 2014 Digital Marketer Webinar

Download The 2014 Digital Marketer Webinar

Post on 08-May-2015

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Experian Marketing Services' data guru Bill Tancer provides insight into the ever-evolving marketing landscape while highlighting key data points, benchmarks and trends from The 2014 Digital Marketer: Benchmark and Trend Report. Watch the webinar playback: http://ex.pn/dmw14s Download the 2014 Digital Marketer Report: http://ex.pn/dm14s

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<ul><li>1.2014 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian. Experian Public. 2014 Digital Marketer Bill Tancer, GM Global Research </li></ul> <p>2. 22014 Experian Information Solutions, Inc. All rights reserved. Experian Public. 2#DigitalMarketer #DigitalMarketer Continue the conversation Follow us at @ExperianMkt Check out the 2014 Digital Marketer Report! http://ex.pn/the2014dm 3. 32014 Experian Information Solutions, Inc. All rights reserved. Experian Public. 3#DigitalMarketer Connect with Experian Marketing Services ex.pn/mktfwd ex.pn/emsgp ex.pn/linkdin ex.pn/emsptex.pn/emsfb ex.pn/emsyt 4. 42014 Experian Information Solutions, Inc. All rights reserved. Experian Public. 4#DigitalMarketer Bill Tancer, our resident data expert Resident data expert Author of Click: What Millions of People do Online and Why it Matters and Everyones a Critic Winning Customers in a Review-Driven World Agenda: Marketers plans and challenges for 2014 Mobile tipping point Age of social media Conclusion Introducing todays presenter GM of Global Research Experian Marketing Service @billtancer 5. 52014 Experian Information Solutions, Inc. All rights reserved. Experian Public. 5#DigitalMarketer Experian Marketing Services: Marketing as a conversation Strategy, Measurement, Program Management Data and identity resolution Targeting Cross-channel campaign management SegmentationProfiling 6. 62014 Experian Information Solutions, Inc. All rights reserved. Experian Public. 6#DigitalMarketer Integrating the channel Marketers have big plans for 2014 7. 72014 Experian Information Solutions, Inc. All rights reserved. Experian Public. 7#DigitalMarketer Cross-channel begins from within 8. 82014 Experian Information Solutions, Inc. All rights reserved. Experian Public. 8#DigitalMarketer Barriers to integration Eleven reasons 9. 92014 Experian Information Solutions, Inc. All rights reserved. Experian Public. 9#DigitalMarketer Role of the channel 10. 102014 Experian Information Solutions, Inc. All rights reserved. Experian Public. 10#DigitalMarketer Marketing challenges beyond the channel 11. 112014 Experian Information Solutions, Inc. All rights reserved. Experian Public. 11#DigitalMarketer Data quality challenges 12. 122014 Experian Information Solutions, Inc. All rights reserved. Experian Public. 12#DigitalMarketer Customer-centric marketing and linkage 13. 132014 Experian Information Solutions, Inc. All rights reserved. Experian Public. 13#DigitalMarketer The mobile tipping point Mobile Sets Record Christmas Day 48% of all Web Traffic, up 28% from 2012 - IBM Mobile Sales Reached 26% of all Online Sales on Thanksgiving Mobile Commerce Daily Mobile rules Walmart: Accounted for 53% of Thanksgiving traffic, new mobile customers up 3 times VentureBeat 14. 142014 Experian Information Solutions, Inc. All rights reserved. Experian Public. 14#DigitalMarketer Personals Quick facts 15% of smartphone owners 15. 152014 Experian Information Solutions, Inc. All rights reserved. Experian Public. 15#DigitalMarketer Cross-channel plans In an EMS global study, what percentage of marketers reported that they plan to run cross-channel marketing campaigns in 2014? 80% 16. 162014 Experian Information Solutions, Inc. All rights reserved. Experian Public. 16#DigitalMarketer Mobile, email and the mobile-combo 17. 172014 Experian Information Solutions, Inc. All rights reserved. Experian Public. 17#DigitalMarketer Mobile-combo and email opens 18. 182014 Experian Information Solutions, Inc. All rights reserved. Experian Public. 18#DigitalMarketer Mobile-combo and revenue per open 19. 192014 Experian Information Solutions, Inc. All rights reserved. Experian Public. 19#DigitalMarketer Changing attitudes towards mobile advertising 20. 202014 Experian Information Solutions, Inc. All rights reserved. Experian Public. 20#DigitalMarketer The age of social media 21. 212014 Experian Information Solutions, Inc. All rights reserved. Experian Public. 21#DigitalMarketer Social and email 22. 222014 Experian Information Solutions, Inc. All rights reserved. Experian Public. 22#DigitalMarketer Have questions? Type them into the Q&amp;A box on your Go2Webinar screen now. As a reminder, we will be sending a link to the recording and webinar deck tomorrow afternoon. Upcoming webinars: April 24 at 1:00 PM EST 2014 Holiday Planning May 21 at 1:00 PM EST Back-to-School Insights Conclusion </p>