PowerPoint Presentation

The Dawn of Smarter Search: Augmented Reality Technology and Online Interaction

BRIAN KILCOURSE, Managing Partner, Retail Systems ResearchPARHAM AARABI, CEO, ModiFace

Intro: What Is Smarter Search & Why Should You Care?

Who Am I?

Managing Partner, RSR ResearchAbout RSR A leading source of insights for trends in retail technology, and retail in generalOur Mission: To elevate the conversation about retail technology to a strategic level within the retail enterprise.

www.rsrresearch.com

Problems With Traditional SearchNot enough info Too much info Wrong info

The Original Solution: Smart SearchSmart search was defined as a simple Google-like functionality to search for all the objects that contain a specific set of words

Do Consumers Use Boolean Operators?

Using Boolean logic (AND, OR, NOT or AND NOT) to the search line, eg. AND .

SOURCE: Southern Utah University, 2015

The Challenge For Retailers There are new types of searchable data that are not words & numbers Consumers want simpler (not more complex) ways to get to the most relevant answer to their questions. Consumers want to get from search to visualization effortlessly, so that they can refine their choices (especially when shopping)Its not just for consumers! Enterprises need smarter search too to quickly find both visualizations and traditional alpha numeric data that are relevant, and enable the user to get quickly to the right source.

What Are Retailers Doing Now?Autocomplete recommended listsImages of most relevant productsImages that meet certain criteria (eg. Black pants)

What Could Retailers Be Doing?There are techs today that take smarter search to a whole new level to deliver more personalization: Predictive searchVisual searchAugmented Reality (AR)Example: a recommendation engine that can match your stated and implied preferences to patterns, and make recommendations accordingly

What Could Retailers Be Doing?There are techs today that take smarter search to a whole new level to deliver more personalization: Predictive searchVisual searchAugmented Reality (AR)Example: a recommendation engine that can match your stated and implied preferences to patterns, and make recommendations accordingly

Pinterests Crazy-Fun Visual Search Tool

What Could Retailers Be Doing?There are techs today that take smarter search to a whole new level to deliver more personalization: Predictive SearchVisual SearchAugmented Reality (AR)Example: a recommendation engine that can match your stated and implied preferences to patterns, and make recommendations accordingly

Parham AarabiFounder and CEO, Modiface Inc.

Lets Talk About AR

Key Challenge For Beauty BrandsEngagement + More Sales

70+ Global Beauty Brands Use ModiFace

AR EverywhereAR has a positive impact everywhere that brands and consumers interact

AR EverywhereKey to success is customization (to match brand goals and requirements)

In-Store: Engagement Traffic $$$

CES 2017: ModiFace Mirror Platform

AR 2.0Next Generation Beauty ARMore Intelligent - More RealisticMore Impact

COVERGIRL CUSTOM BLEND

New AI Learns Directly From HumansFuturism: Scientists Make Major Advancement In Artificial Intelligence

Intelligent AR

Clairol MyShade iOS/Android App

Intelligent ARTwo Companies Defining the Future of Skin Care

Automatic Per-Frame Assessment + Simulation

Intelligent ARScientifically Validated Skin Assessment and Simulation Being Launched By Leading Skin-Care Brand in 2017

Intelligent AR

"An unprecedented success, with over 90 million shade try-ons since launch

Bridget DolanVP Innovation, Sephora

Intelligent AR - Live Tutorials

Intelligent AR - Live Scan

Sephora - FB Messenger Color Match

Impact of Lighting

ORIGINALSTATIC RENDERINGMODIFACE LFR

Light Field Rendering (LFR)

Intelligent ARThis and many other awesome features coming soon to Sephora Virtual Artist in 2017!

AR can make a substantial impact Your brand is unique (hence, custom solutions needed)Intelligent AR will disrupt retail