the darkside of social media marketing
TRANSCRIPT
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Hello!
May 3 & 4, Victoria, BC June 14, 15, 16, Calgary, AB
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Black Hat Social Media Marketing
Sacrificial Disclaimer
Social Media Black Hat Techniques
Shady or Nah
The Dark Side of Social Media
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White Hat & Black Hat Marketing
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White Hat Marketing
#byefe
licia
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Black Hat Marketing
Outside of platform’s guidelines
Usually involves automation
Goes against best practices
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Why Black Hat Marketing
Black Hat Social Media
Fake Followers
Fake Social Signals
SEO Benefits
Traffic and Subscribers
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Why Black Hat Marketing
QStreet credit
Grow fast
Easy for the lazy
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Sacrificial Disclaimer
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Warning: Fun Stuff Ahead
Interesting
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Warning: Fun Stuff Ahead
Risky af
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Warning: Fun Stuff Ahead
Awareness vs. Action
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The Industry
Twitter Followers
$360 million industry
Facebook Likes
$200 million industry
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Black Hat Social Media Marketing Techniques
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Buying Followers/Fans
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Follow/Unfollow Technique
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YouTube - Buy Views
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YouTube - Buy Views
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Automated Social Actions
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Automated Engagement
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Automated Engagement
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Automated Engagement
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Automated Engagement
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Automated Engagement
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Automation - Dominator
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Automated Social Tool - Mass Planner
THIS TOOL IS POWERFUL AF
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Facebook - Like Jacker
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Facebook - Like Jacker
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Facebook - Like Jacker
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iMacros Scripts
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LinkedIn - Grow Your LinkedIn As Fast AF
Grow your LinkedIn connections super fast, 500+ in short time span
Use script in Chrome Console that runs automatically
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LinkedIn - Grow Your LinkedIn As Fast AF
Automated software to “view” LinkedIn profiles
Total profile views 800/day (views of YOUR profile)
YOU can look at 100 profiles/day
Cost of automation $100/month
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LinkedIn - But What’s the Point?
Scrape contact informationGain access to personal email addresses
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Buy Shares / RTs
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Spamming on Social Posts
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Shame the Competition
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Fake Accounts for Phishing
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Facebook - Find Viral Posts
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The Struggle is Real
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Potential Penalties
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Potential Penalties
RIP Marketing Strategy
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Potential Penalties
Google will hate you.
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Potential Penalties
Bye, reputation. See you never.
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Potential Penalties
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