“Why” Norfolk Now was created

Use one piece of “Pillar” content to provide additional pieces of content that are designed to index on

additional platforms.

The Content Pyramid Strategy

Document:One long form piece of content

(Podcast, Speeches, Daily Vlog, etc.

Create: Numerous short-form pieces of content

(articles, memes, images, quotes, stories, mashups, gifs, clips, etc).

Distribute:content on relevant platofrms

https://www.garyvaynerchuk.com/the-garyvee-content-strategy-how-to-grow-and-distribute-your-brands-social-media-content/

Document – Create – Distribute – Listen – Create - Distribute

Six Step Process

Establish Pillar Content

Document “Pillar” Content (the long-form video/audio show from which other

content is derived) by recording or filming speech’s, podcasts, live streams, call-

in shows, certain meetings, interviews, keynotes, fireside chats, etc..

Create Micro Content

Repurpose the “best moments “ into many pieces of “micro content”.

Look for moments that will resonate with the

intended audience, turn into short-form video, quotes, pictures, or

stories

Distribute Pillar & Micro Content

Pillar Content

ArticlesMicro Content & Stories

Distributeent to various sites from the Pillar Content

Distribute Pillar & Micro Content

Pillar Content

ArticlesMicro Content & Stories

The purpose of the first round of micro content is to drive

viewership to the pillar content on Facebook, Youtube, IGTV,

and get downloads or subscriptions to the podcast.

Example Posting Timeline

Pillar Content

Micro Content

Get Community Insights

After you’ve distributed the pillar and micro content, LISTEN to

your audience to find out what pieces of content resonated with

the target audience

• Read the comments and engage with viewers

• Tell audience to comment with timestamps to the video for

more finetuned feedback

• Vital in creation of future content

• Read the Consumer

• Invest back into the people who invest in you

• Reply to comments

Create Community Driven

Micro Content

Apply the insights from your audience by making more micro content of the sections that stood out most to them.

Those “Best Clips” will be typically generate the

most engagement.

Distribute Second Round of Micro

ContentPillar Content

ArticlesMicro Content

Distribute content to various sites from the Pillar Content

Community Insight

Community Driven Micro Content

Welcome to the Workforce Lab where we tell stories, ask questions, and find solutions. Join us weekly as we blaze a trail for the next generation of

workers on their journey through education, career, and life. In the Workforce Lab we sit down with community leaders, industry experts, and members of tomorrows workforce to discuss the key trends around the

Attraction, Retention, and Development of Skilled Labor in Northeast Nebraska. From the conversations had, to the resources discovered, we

hope to foster a community where everyone can Live, Work, Play, and Grow

Podcast Targets

College Students

Northeast Students Norfolk Students at Other

Schools

Local Young Professionals

Tell their story Career Pathway Display their lifestyle

High School Students

Local Students Personal Growth Choose College Choose Career Life in Norfolk What they want to see

improved

International Students

What do they like about Nebraska/Norfolk

What could Keep them Here?

Diversity Issues

Harness the power of:

1) Storytelling2) Authenticity3) Success Stories4) Testimonials