Slide 1

THECONTENTMARKETINGCYCLE

Begin with Strategy

Set SMART GoalsSpecificMeasurableAttainableRelevantTime-bound

Establish Your IdentityBE THE DIRECTOR OF YOUR BRANDING STORY

Develop an Online Strategy

DISCOVERY

MOTIVATION

CONTENT AND DESIGN

TECHNICAL REQUIREMENTS

CALLS TO ACTION

LOGOHEADER CONTENTMAIN NAVIGATIONPHOTOAREAPRIMARYMESSAGING AREASECONDARYMESSAGINGAREA #1FOOTER CONTENTSECONDARYMESSAGINGAREA #2SECONDARYMESSAGINGAREA #3Create a Wire Frame

Start Your Social Engine

Friends, family and colleagues enjoy exchanging daily activity in a creativeFACEBOOKtimeline of their views and experiences. PAGES focus on professions, hobbies or interests where you can interact with an audience of LIKE minds.Contacts want to be connected but are often protective of their professional image. They understand that every venue has its purpose, and this one is to keep the movers and shakersLINKEDINwith their chosen contacts and GROUPS. You can follow companies, post updates and share news.TWITTERs fast-paced, real-time activity is for people who are communicative and insistent on being up on the latest news 24/7. You can follow and create lists that include a large audience of people who may also find you intriguing.Launched in 2011,GOOGLE+was not only created to compete with other social networking sites, it wasalsoconstructed to influence Google search and improve search engine results. For that reason alone, it makes sense to have a Google business and Google+ profile.

Plan Your Content

Communicate with Email

Send communications to an audience that has specific interests.

Build buzz and anticipation for upcoming events.

Offer incentives that increase opens, click-throughs and conversions.

Share success stories and testimonials from happy clients.

Build an Arsenal of CollateralBUSINESS CARDS

BROCHURES AND FLYERS

MEDIA ADVERTISING

IMAGE LIBRARY

WEB SITE CONTENT

SOCIAL MEDIA PLATFORMS

EMAIL MARKETING TOOLS

EBOOKS

WHITE PAPERS

VIDEO AND PODCASTS

CASE STUDIES

Utilize Analytical Tools

When it comes to analyzing the effectiveness of your Content Marketing Plan, defining your objectives and picking measurable metrics to support those goals should be part of your upfrontstrategy. There are several tools that provide a snapshot of your online presence so you can determine what works best for your business and plan accordingly.

Caren LibbyIMAGE MEDIA, LLC

www.carenlibby.com