more leads and sales using life cycle marketing

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Plugging Up the Black Holes in your Business Presented by Don Bishop Affinigent, Inc.

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This is a Webinar given by Don Bishop of Affinigent to explain the benefits of marketing automation to small business owners.

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Page 1: More leads and sales using Life Cycle Marketing

Plugging Up the Black Holes in your Business

Presented by Don Bishop

Affinigent, Inc.

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Webinar Take-Aways

• Stop missing so many potential prospects• Stop ignoring your warmest prospects• Stop losing touch with your best customers• Stop forgetting to ask for referrals

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Automatically!

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Lifecycle Marketing

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Capture Leads

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Your Thoughts?• How am I missing so many

potential prospects?• How can I get prospects to

provide their contact info?• What do I do with all of

these business cards?

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You Need a Plan

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• You have their contact information

• They feel good about your company

• You did something helpful for them

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Automatically!

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Educate/Nurture Prospects

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Your Thoughts?• Why is my sales conversion

percentage so low? • How do I know when our

prospects are ready to purchase?

• How do I stay in touch without being annoying?

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You Need a Plan

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But remember:Just because you’ve captured a lead

doesn’t mean you’ve earned the right…

TO SELL

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The Cost of Not Educating

10,000(audience)

100(responders)

10(customers)

And the Other 90 Responders?

Fall through the cracks

ZERO follow-up

They'll go to your competitor!

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10,000(audience)

100(responders)

10(customers)

+5

The Benefit of Educating

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10,000(audience)

100(responders)

10(customers)

+5 +5

The Benefit of Educating

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10,000(audience)

100(responders)

10(customers)

+5 +5 +5

The Benefit of Educating

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• You are following up with everyone

• You’ve educated them about the benefits of your product or service

• When ready to buy, they buy from you

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Automatically!

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Repeat Customers

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Your Thoughts?• Why aren’t my customers

spending more money with me?• How can I increase the lifetime

value of my customers? • How can I spend less money on

marketing/advertising?

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You Need a Plan

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They Also Design Social Media Pages

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Get Current Customers To Buy AgainAutomatically

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Send an email offer

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• You’ve generated more revenue

• You’ve made more profit

• You’ve reduced your marketing and advertising budget

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Automatically!

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Generate Referrals

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Your Thoughts?• How do I become one of

those referral only businesses?

• What can I do to always remember to ask for referrals?

• What’s the most successful way to ask for referrals?

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You Need a Plan

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Best way to generate more referrals?

ASK FOR THEM!

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• You’re generating more revenue

• You’re receiving more referrals

• You’re make LOTS more money!

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Automatically!

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What should you do now?

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“10th Fastest GrowingSoftware Company in America”-Inc.com

SIX Consecutive Years’07, ‘08, ’09, ‘10, ’11, ‘12

“Top Small Business Marketing Software”-Software Magazine

$54.4M investment

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Used by: - Loral Langemeier - Dan

Kennedy- Laurel Mintz - Tony

Robbins- Jay Abraham - Frank

Kern - James Malinchak - Brian Tracy

- Daymond John - Michael Gerber

Plus…

over 75,000 others you haven’t heard of … YET!

Infusionsoft Is Your Trusted Partner

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The SolutionAll-in-one System With Automated Follow-up

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Plugging Up the Black Holes in your Business

Presented by ADD YOUR NAME

HERE