Music marketing life

CycleContemporary R&B

Mid 1950’sBy: Dariel Roach

The product is promoted to create awareness. (Contemporary R&B, also known as R&B, is a music genre that combines elements of rhythm and blues, pop, soul, funk, and hip hop.)

Competitors are attracted into the market with very similar offerings.(Spin off of pop music)

At this point the market reaches saturation.(Life stories in lyrics. Such as childhoods and bad things that happened in there life. As well as future )

For example more innovative products are introduced or consumer tastes have changed.(People from hip hop are starting to spin off into different kinds of genres.

Classic Rock

Start of R&B

•Michael Jackson was among the first post-soul-funk-disco black musicians.

Aaliyah

• Collaborations with Timberland helped shape the sound of R&B in the later half of the 1990s.

• She also modeled for Tommy Hilfiger

Growth

Drake and Rihanna are two other R&B artist, That have grown extremely • Drake started in 2008 and is still

ripping his way to the top.• Rihanna started in 2003, still managing

2 keep her fans attention.

Chris brown Sevyn Streeter

• The Best Selling Single Of 2013 so far is Mirrors by Justin Timberlake.

• 968,000 copies in its first week

Maturity

• Beyonce and R. Kelly were the 2012 best R&B artist of the BET awards

• “Love on top” and “Write me back”

http://thedrop.fm/best-female-rb-artist-2012-thedropfm-awards/

Maturity

Beyonce 1+1

• If I ain't got nothing• I got you• If I ain't got something (I don't give a damn)• 'Cause I got it with you• I don't know much about algebra (but I know)• One plus one equals two• And it's me and you• That's all we'll have when the world is through

('cause baby)

• We ain't got nothing without love• Darling you got enough for the both of us (so come

on baby)

• Make love to me

• Make love to me• When my days look low• Pull me in close and don't let me go• Make love to me• So when the world's at war• Let our love will heal us all (right now baby)

• Make love to me (me, me, me, me) oh, oh• Make love to me

• Hey, I don't know much about guns but I• I've been shot by you (hey)• And I don't know when I'm gon' die but I hope• That I'm gon' die by you (hey)• And I don't know much about fighting but I• I know I will fight for you (hey)• And just when I ball up my fist I realize• I'm laying right next to you baby

• We ain't got nothing but love• And darling you got enough for the both of us

http://www.azlyrics.com/lyrics/beyonceknowles/11.html

"Hold On We're Going Home"Drake (feat. Majid)

• I got my eyes on you• You're everything that I see• I want your heart, love and emotion endlessly,• I can't get over you• You left your mark on me• I want your heart, love and emotion endlessly

• Cause you're a good girl and you know it• You act so different around me• Cause you're a good girl and you know it• I know exactly who you could be• Just hold on we're going home• Just hold on we're going home• It's hard to do these things alone• Just hold on we're going home (home)

• I got my eyes on you• You're everything that I see• I want your heart, love and emotion endlessly,• I can't get over you• You left your mark on me• I want your heart, love and emotion endlessly

• Cause you're a good girl and you know it (oh yeah)• You act so different around me• Cause you're a good girl and you know it• I know exactly who you could be

• So just hold on we're going home (going home)• Just hold on we're going home (going home)• It's hard to do these things alone (things alone)• Just hold on we're going home (going home, going

home)

http://www.azlyrics.com/lyrics/drake/holdonweregoinghome.html

The Decline of R&B

• It is safe to say that R&B today, is not what it use to be.

http://www.popmatters.com/feature/050603-randb/

Decline

• Instead of groups, a lot of the groups in R&B started to go single.

• Nothing Was The Same• Drake• Online/iTunes• 13-30 • Males/females• Middle class• All races