TestingResearch

FUNDED CUSTOMER EXPERIENCEOVER ADVERTISING

ATTRIBUTES UX FOR TAKING THEMFROM NEAR-FAILURE TO BEINGVALUED AT

100:0FOUNDERS ATTENDED USABILITYCLASSES AT STANFORD UNIVERSITY

$10 billion

Effective UX Increases Revenue

Ignoring user experience or getting it wrong is costly.

OPTIMIZED ECOMMERCE SITES HAVE SEEN:

70%more products sold50%

decrease in bounce rate30%sales increase

SPENT ONUX RETURNS

Applying UX Up Front Saves MoneyDown the Line

Focusing on user experience can help improve your conversionrate and increase your revenue.

UX Can Be a Key DifferentiatorCompanies and consumers are embracing good user experience.

? ? ? ?

? ? ? ?? ?

FOCUSING ON UXREDUCES SUPPORTCOSTS BY 90%

OF CUSTOMERSARE MORE LIKELY67%

TO PURCHASE ON MOBILEFRIENDLY SITES

$2$100

FIXING A USER EXPERIENCEERROR AFTER DEVELOPMENTIS UP TO

THAN IT WOULD BE BEFORE

moreexpensive100x

2020

By 2020, CUSTOMER EXPERIENCE WILL OVERTAKE PRICEAND PRODUCT as the most important BRAND DIFFERENTIATOR

Customers are 15.8% LESSLIKELY TO SWITCH BRANDSwhen there is a good user experience

PRICE

PRODUCT

CUSTOMEREXPERIENCE

OF CUSTOMERS TURNTO THE COMPETITION40%

AFTER A BAD EXPERIENCE

Mobile users are 5xto ABANDON A TASK if the site isNOT OPTIMIZED FOR MOBILE

SEARCH

61%

SEARCH

of users MOVE TO ANOTHERSITE if they DON’T FIND WHAT

THEY’RE LOOKING FOR right away

more likely

THE BUSINESS VALUE OF

User Experience DesignThe intersection of the business goals and the users’ needs is a fertile ground whereyou can build experiences that delight users and provide value to the organization.

Analytics and sentiment analysis have proven how important a sound UXstrategy is to your organization’s digital experience.

OF A DEVELOPER’S TIMEIS SPENT DOING REWORK50%

It pays to get the user experience right up front

REWORKTIME

Meetings Development

Learn how PointSource applies UX design to helpclients transform their digital experience.

PointSource.com

https://mporium.com/blog/digital-commerce-innovation/why-does-your-business-need-an-m-commerce-strategy/https://www.thinkwithgoogle.com/research-studies/what-users-want-most-from-mobile-sites-today.htmlhttps://www.experiencedynamics.com/blog/2014/07/making-strong-business-case-roi-ux-infographichttps://www.usertesting.com/blog/2015/01/06/invest-in-ux/https://theamericangenius.com/tech-news/ux-critical-every-1-invested-ux-yields-2-100-return/

Sources:

“We are living in an attention economy. If you don’t deliver a valuable experience and valuable information to your users at every moment, they are going to disengage from you and there are a lot of different options in

the marketplace. It’s essential that you get your user experience right.”JOHN ROMANO, POINTSOURCE UX DIRECTOR