Mapping Business Value to UX Strategy:A Case StudyUX STRAT 2013, Atlanta GALis Hubert, Hubert Experience Design! ! ! ! ! ! ! @lishubertPaul McAleer, Centralis! ! ! ! ! ! ! ! ! ! ! @paulmcaleer

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A little about us and why we’re here

@lishubert & @paulmcaleer

Copyright 2013 Paul McAleer, all rights reservedMapping Business Value to UX Strategy, UX STRAT 2013@lishubert & @paulmcaleer

The current state

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The problem

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The solution

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Mapping Biz Value to UX Strategy, UX STRAT 2013@lishubert & @paulmcaleer

Mapping Biz Value to UX Strategy, UX STRAT 2013@lishubert & @paulmcaleer

Mapping Biz Value to UX Strategy, UX STRAT 2013@lishubert & @paulmcaleer

Mapping Biz Value to UX Strategy, UX STRAT 2013@lishubert & @paulmcaleer

Mapping Biz Value to UX Strategy, UX STRAT 2013@lishubert & @paulmcaleer

Mapping Biz Value to UX Strategy, UX STRAT 2013@lishubert & @paulmcaleer

It's up to us to change the way we talk about our work in order to expose the gaps to the people we are trying to communicate with.

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Thank you!

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