ux: business strategy

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  1. 1. Just because nobody complains doesnt mean all parachutes are perfect UX: A Business Strategy 1 UX: A Business Strategy
  2. 2. 2 UX: A Business Strategy First, some background
  3. 3. 3 UX: A Business Strategy Its what we do.
  4. 4. 4 UX: A Business Strategy Hello Evelina Tapia UX Researcher
  5. 5. 5 UX: A Business Strategy Now, some denitions
  6. 6. 6 UX: A Business Strategy The buzzword of the day is
  7. 7. 7 UX: A Business Strategy UX
  8. 8. 8 UX: A Business Strategy User eXperience exists regardless of whether your business touches a user or not
  9. 9. 9 UX: A Business Strategy Design a way to solve a problem
  10. 10. 10 UX: A Business Strategy Software Development
  11. 11. 11 UX: A Business Strategy of software development eorts fail outright 25% Source 1
  12. 12. 12 UX: A Business Strategy If they didn't fail at the start:
  13. 13. 13 UX: A Business Strategy 187% over budget If they didn't fail at the start: Source 1
  14. 14. 14 UX: A Business Strategy 187% over budget 222% behind schedule If they didn't fail at the start: Source 1
  15. 15. 15 UX: A Business Strategy 187% over budget 222% behind schedule 61% originally specied features at launch If they didn't fail at the start: Source 1
  16. 16. 16 UX: A Business Strategy Projects that see the light of day:
  17. 17. 17 UX: A Business Strategy Projects that see the light of day: 60% substandard products Source 1
  18. 18. 18 UX: A Business Strategy Projects that see the light of day: 60% substandard products 70% op because users do not adopt them Source 1
  19. 19. 19 UX: A Business Strategy Top 3 UX Reasons why software development fails
  20. 20. 20 UX: A Business Strategy Top 3 UX Reasons why software development fails 1 incomplete or incorrect assumptions Source 2
  21. 21. 21 UX: A Business Strategy Top 3 UX Reasons why software development fails 1 incomplete or incorrect assumptions 2 documented processes dier from reality Source 2
  22. 22. 22 UX: A Business Strategy Top 3 UX Reasons why software development fails 1 incomplete or incorrect assumptions 2 documented processes dier from reality 3 users dont always know what they want or need Source 2
  23. 23. 23 UX: A Business Strategy Put the user in context of their day & work
  24. 24. 24 UX: A Business Strategy The ChaiOne Way all day every day
  25. 25. 25 UX: A Business Strategy DATA DISCOVER DEFINE DESIG N D EVELOP DEPLOY
  26. 26. 26 UX: A Business Strategy without explaining each role, it works like this Deborah Mayhew user requirements and user interface design should drive the overall development process, rather than be driven by it or be incidental to it. Source 3
  27. 27. 27 UX: A Business Strategy without explaining each role, it works like this After all, the whole point of interactive products is to serve the users, and as far as users are concerned, the user interface is the product. Deborah Mayhew Source 3
  28. 28. 28 UX: A Business Strategy Why does this work? without explaining each role, it works like this
  29. 29. 29 UX: A Business Strategy Engineer receives user interface requirements Designer creates a solution for user needs Researcher gathers requirements from users Why does this work?
  30. 30. 30 UX: A Business Strategy Develop faster & cheaper reduced development cycles when investing in UX during concept phase 33-50% Source 4
  31. 31. 31 UX: A Business Strategy Develop faster & cheaper about 5% of features are used 95% of the time. UX can bring focus to the project 95% Source 4
  32. 32. 32 UX: A Business Strategy Develop faster & cheaper of the development eort is UI 40% Source 4
  33. 33. 33 UX: A Business Strategy Develop faster & cheaper of the unforeseen xes required is UI 80% Source 4
  34. 34. 34 UX: A Business Strategy Launch sooner a 1-quarter delay in time-to- market equals to a loss of 50% of that products prot 50% Source 4
  35. 35. 35 UX: A Business Strategy Get happier customers Good experience increases NPScompanies can monetize on loyal customers 2.4 times more than neutral customers 2.4x Source 4
  36. 36. 36 UX: A Business Strategy Grow revenue UX investors generate 37% of growth 37% Sources 5-7
  37. 37. 37 UX: A Business Strategy Grow revenue every dollar invested in UX brings 100 in return 1:100 Source 8
  38. 38. 38 UX: A Business Strategy Why arent businesses doing this? without explaining each role, it works like this
  39. 39. 39 UX: A Business Strategy Ive done market research already The most common objections: Source 9
  40. 40. 40 UX: A Business Strategy I can tell you what the users need The most common objections: Source 9
  41. 41. 41 UX: A Business Strategy Research is expensive and takes too much time The most common objections: Source 9
  42. 42. 42 UX: A Business Strategy Research is expensive and takes too much time I can tell you what the users need Ive done market research already The most common objections: Source 9
  43. 43. 43 UX: A Business Strategy Success of companies focusing on UX Sources 5-7, 10-15
  44. 44. 44 UX: A Business Strategy demonstrate the value of UX as a business strategy Sources 5-7, 10-15
  45. 45. 45 UX: A Business Strategy If you do not consider the user, the user will not consider you.
  46. 46. 46 UX: A Business Strategy References without explaining each role, it works like this (link above)
  47. 47. 47 UX: A Business Strategy Thank you