the beach channel media pak 2013
TRANSCRIPT
thebeachchannel.tv
Always Showing:
Where to SHOP , DINE, and PLAY
In South Florida.
2013
The Beach Channel ~ 2140 South Dixie Hwy., Suite 301 ~ Miami FL 33133 P 305.859.2000
24 HOUR CABLE TV CHANNEL The Beach Channel is a privately owned South Florida local TV channel that is featured on the AtlanXc Broadband Cable Network -‐ Channel 19. The Beach Channel is viewed in households and hotels rooms throughout Golden Beach, Sunny Isles, Aventura, North Miami Beach, Bal Harbour, Miami Beach, Williams Island, South Beach, Downtown Miami, Brickell, Key Biscayne, Coconut Grove, Coral Gables, South Miami, Pinecrest, and other areas of Miami reaching over 250,000 viewers. The Beach Channel offers a unique resource of mulXmedia and television producXon professionals with the abiliXes to create, produce, and accommodate the TV markeXng needs of local businesses and naXonal brands by telling your story through creaXve high definiXon video producXon and reinforcing your message within the community via social media, events, and our own community involvement.
Where to Shop, Dine, and Play in South Florida.
thebeachchannel.tv
ABOUT THE BEACH CHANNEL 125,000 Households + 10,000 Hotel Rooms
250,000 viewers
The Beach Channel ~ 2140 South Dixie Hwy., Suite 301 ~ Miami FL 33133 P 305.859.2000
Rocky Wyler, The Beach Channel & Accord ProducJons
WHO WE ARE The Beach Channel is partnered with and operated by Accord ProducJons in Miami, a leading South Florida-‐based video and new media producXon company that was founded in 1988. The Beach Channel partners include Max Wyler and Rocky Wyler, founders of Accord ProducJons and Accord ProperJes partners; Randy Kassewitz and Michael Mandich, owners of MZM ProducJons, a TV, Event, Radio, and Broadcast PromoXons group that was founded 1989 and specializes in adverXsing, markeXng and sponsorships.
WHAT WE OFFER YOUR BUSINESS We are commiaed to broaden the boundaries of mulX-‐media possibiliXes for you and your business. The Beach Channel can offer your business the highest quality of mulXmedia and made for TV producXons with affordable adverXsing packages that are customized to your markeXng needs. TV Commercials and Advertorials -‐ (2 or 4 minute advertorials supported with a calculated number of
:30 second commercial spots throughout the days) Sponsored "Special Feature" Programing Original TV Show ProducJon and Scheduled Run Times Online Social Media MarkeJng & AdverJsing Radio Commercials -‐ Affiliate Sports Radio 560 WQAM,
Special Commercial AdverXsing OpportuniXes
WE DO THE WORK FOR YOU The Beach Channel adverXsing packages include; creaXve meeXng and consultaXons, scriptwriXng, pre-‐producXon, and high definiXon filming by expert video professionals. The high definiXon elements are then edited by one of our top creaXve editors who will ulXmately produce a 2 or 4-‐minute video piece for your final approval that will embrace your personal business story in a way that will capXvate and entertain our viewers. While contracted with The Beach Channel, you are able to use our video for your other media buys, as well as on your website.
thebeachchannel.tv
ABOUT PRODUCTION 125,000 Households + 10,000 Hotel Rooms
250,000 viewers
The Beach Channel ~ 2140 South Dixie Hwy., Suite 301 ~ Miami FL 33133 P 305.859.2000
Anthony Fleites, Crew & Priscila Montemor, ExecuXve Producer & Journalist
thebeachchannel.tv
DEMOGRAPHICS Miami-‐Dade populaXon 2012: 2.5 Million Annual Visitors Miami-‐Dade: 12.6 Million+ Average Viewer Age: 24-‐65 Hospitality & Tourism Annual Spending: $18.8 Billion
VIEWERSHIP An acXve viewership of 250,000 125,000 Households + 10,000 Hotel Rooms ATLANTIC BROADBAND COMMUNITIES: Golden Beach, Sunny Isles, Aventura, North Miami Beach, Bal
Harbour, Miami Beach, Williams Island, South Bea Downtown Miami, Brickell, Key Biscayne, Coconut Grove, Coral Gables, South Miami, and Pinecrest.
HOTWIRE COMMUNICATIONS: Mid-‐Town Miami, Brickell Area, North Miami Beach, Boca Raton,
Jupiter, and West Palm Beach COMMUNITY FRIENDS
DEMOGRAPHICS and VIEWERSHIP 125,000 Households + 10,000 Hotel Rooms
250,000 viewers
The Beach Channel ~ 2140 South Dixie Hwy., Suite 301 ~ Miami FL 33133 P 305.859.2000
IN the NEWS:
thebeachchannel.tv
LOCAL CABLE TV ADVERTISING, The Beach Channel -‐ Deliver customized adverXsing to targeted market audience based on demographic and locaXon. -‐ Local cable television reaches a generally a higher income audience with niche programming. -‐ Inform, persuade and engage viewers through creaXve storytelling. -‐ Make a direct connecXon with consumers. -‐ High impact branding through sight, sound, and acXon. -‐ Original and engaging programming brings audience involvement and viewer loyalty.
TELEVISION CONTINUES TO OFFER THE GREATEST REACH OF ALL LOCAL MEDIA CHANNELS, COMMERCIAL ADS CREATE AN IMMEDIATE SENSORY IMPACT AND EMOTIONAL ENGAGEMENT.
CONTACT US w JOIN US w FOLLOW US w FRIEND US The Beach Channel 2140 South Dixie Hwy., Suite 301 Miami, FL 33133 P 305.859.2000 F 305.856.9101 thebeachchannel.tv Max Wyler, Managing Partner, ProducXon [email protected] Rocky Wyler, Managing Partner, Final ProducXon [email protected] Randy Kassewitz, Managing Partner, Business Development [email protected] Miachael Mandich, Managing Partner, Business Development [email protected] Priscila Montemor, ExecuXve Producer [email protected] Debora Diaz, MarkeXng & Community RelaXons [email protected] Aga & James Hilferty, AdverXsing Account ExecuXves [email protected] PeterWolfson, AdverXsing Account ExecuXve [email protected]
COMMERCIAL BENEFITS 125,000 Households + 10,000 Hotel Rooms
250,000 viewers
The Beach Channel ~ 2140 South Dixie Hwy., Suite 301 ~ Miami FL 33133 P 305.859.2000
Facebook.com/TheBeachChannel Twiaer.com/TheBeachChannel
@TheBeachChannel Vimeo.com/thebeachchannel Youtube.com/thebeachchannel
thebeachchannel.tv
THE SCENE The Beach Channel profiles the trends, tradiXons, and tastes of Miami Beach and South Florida, one of the most mulX-‐cultural, fashionable and influenXal communiXes in the country.
MONTHLY INFLUNCE *Including adverXser integraXon.
JANUARY -‐ Art Deco
FEBRUARY -‐ Food & Wine
MARCH -‐ Music & The Beach
APRIL -‐ Waterfront Dining
MAY -‐ Where to Brunch
JUNE -‐ Miami & Miami Beach “StaycaXons”
JULY -‐ Fashion & Swimwear
AUGUST – Spa & Beauty
SEPTEMBER -‐ Taste of the Beach
OCTOBER -‐ Burgers & Brew
NOVEMBER -‐ Cars & Bars
DECEMBER -‐ Art & ArXsts
SPECIAL FEAUTURES 125,000 Households + 10,000 Hotel Rooms
250,000 viewers
The Beach Channel ~ 2140 South Dixie Hwy., Suite 301 ~ Miami FL 33133 P 305.859.2000
thebeachchannel.tv
$12,000 -‐ 1 YEAR SPONSORSHIP $2,000/ProducXon + $834/Monthly
(28) :30 Second Commercial Spots per week (14) 2-‐Minute Advertorials per week Business Message to run repeatedly on The Beach Channel Xcker Business lisXng on thebeachchannel.tv with a link to your :30 second commercial Social Media markeXng support and interacXon 50 DVD copies featuring your 2-‐minute business commercial
$16,000 -‐ 1 YEAR SPONSORSHIP $2,000/ProducXon + $1,167/Monthly
(35) :30 Second Commercial Spots per week (49) 2-‐Minute Advertorials per week Business Message to run repeatedly on The Beach Channel Xcker Company Banner on our homepage thebeachchannel.tv Business lisXng on thebeachchannel.tv with a link to your :30 second commercial Social Media markeXng support and interacXon 50 DVD copies featuring your 2-‐minute business commercial 2 Beach Channel Special feature Segments (TBD and produced by The Beach Channel as editorial)
$24,000 -‐ 1 YEAR SPONSORSHIP $2,000/ProducXon + $1,834/Monthly
(35) :30 Second Commercial Spots per week (70) 2-‐Minute Advertorials per week (Quarterly updates to the advertorial) Business Message to run repeatedly on The Beach Channel Xcker Company Banner on our homepage thebeachchannel.tv Business lisXng on thebeachchannel.tv with a link to your :30 second commercial Social Media markeXng support and interacXon 50 DVD copies featuring your 2-‐minute business commercial Title Sponsor of a Beach Channel Program – shot on locaXon at sponsor (TBD), run x30/monthly Included in one “Best of the Beach” segments
HD COMMERCIAL PRODUCTION The Beach Channel Sponsorship Packages include:
HD Professional commercial filming on locaXon. Script wriXng Talent EdiXng and final producXon
ADVERTISING PACKAGES 125,000 Households + 10,000 Hotel Rooms
250,000 viewers
The Beach Channel ~ 2140 South Dixie Hwy., Suite 301 ~ Miami FL 33133 P 305.859.2000
thebeachchannel.tv
ABOUT MZM / Sports Radio, Comcast, and other network airXme deals that we can broker.
EXTENDED MEDIA 125,000 Households + 10,000 Hotel Rooms
250,000 viewers
The Beach Channel ~ 2140 South Dixie Hwy., Suite 301 ~ Miami FL 33133 P 305.859.2000