the art & science of using the social
DESCRIPTION
Nursing Expo November 2009TRANSCRIPT
The Art & Science of using the Social Web
Presented By:
Catherine Tryon
September 18, 2009
Nursing Matters Expo 2009
Is Social Media a Fad?
It’s a fun mediumEasy to get startedLow barriers to entryRapidly uses up resources
Maybe… or perhaps it’s bigger than we really know…
What is the Social Web?It is how people are using online technologies to share opinions, insights, experiences, and perspectives with each other.
Practical Uses for Social Media
Network with friends & colleagues
Connect with your patients
Keep up to date with industry trends
Participate in online communities
Job search & search candidates
What To Do & Where…If you want to: Use one of these tool
Connect w/old friends & family Facebook, Ning
Publish information Blog or Wiki
Search the blogoshpere Technorati
Connect professionally Linkedin
Micro Blog Twitter, Yammer
Share videos or photos Youtube, Flickr, Photobucket
Stream live video Justin.TV or UStream
Bookmarking Delicious
Search & comment on news Digg, reddit, Newsvine
Recommend pages, photos, videos
Stumbleupon
What is Healthcare doing online?
ebennett.org
http://ebennett.org/hospitalsearch/ = custom search engine that searches over 2800 hospitals.
**This search engine will only return results from hospital websites.
St. Mary’s Hospital Facebook Page
198 Fans
Children’s Hospital Closed Facebook Group
Sharing-mayoclinic.com
Cleveland Clinic Nurse Recruiter Linkedin Profile
Who’s searching who…
Careerbuilder says that 45% of employers have used social networking sites to research candidates –
35% rejected a candidate based on what they found.◦Inappropriate language◦Photos with drugs or excessive alcohol use◦Blatant discrimination
Surgeons Send “Tweets” during Surgery at
Henry Ford Hospital in Feb. 09
UW on Youtube
Johns Hopkins Podcast Page
What is so attractive about Social Media?
People trust “a person like me”.
Mass advertising (one-way) is replaced with ongoing interaction & communication.
Social networks use word of mouth and peer reviews/endorsements.
Trust, transparency, openness & honesty reign. Fakes are found & exposed.
Healthcare is Social
60 million people are using new media to interact and share their health experience online.
Roughly 1200 Facebook communities that advocate for cures of chronic illnesses.
72% search for medical information just before or after a doctor’s visit.
36% search for what other consumers have to say about medication or treatment.
The Social Life of Health Info Read someone else's commentary or experience about
health or medical issues on an online news group, website, or blog.
Consulted rankings or reviews online of doctors or other providers.
Consulted rankings or reviews online of hospitals or other medical facilities.
Signed up to receive updates about health or medical issues.
Listened to a podcast about health or medical issues.Source: Pew Research Center’s Internet & American Life Project
Patient Focused Sites
PatientsLikeMe.com - Social Networking group that connects patients with similar diseases symptoms & health problems.
DiabetesMine.com – A gold mine of straight talk and encouragement for people living with diabetes.
StarbrightWorld.org - A site for chronically ill teens.
Carepages.com – Create a carepage to send updates to everyone, share photos, and receive supportive messages.
RevolutionHealth.com - Patients & providers can connect on blogs, forums, discussions on drugs, symptoms, & more.
Nursing Focused Sites
RN.com – Serves the nursing community with a collection of professional education & resources.
Allnurses.com – A Nursing Community for Nurses.
Nurse.com – Nursing News, Jobs, Continuing Education, and community.
Nurseconnect.com – An online nursing community.
Aacn.org – Website for nurses caring for acutely and critically ill patients.
With or Without You ….
… The conversations are taking place.
What are they saying about you?
About your competition?
The Art of Social MediaListen
Choose Your Audience
Set Your Objectives
The Breakdown of Participants
The Science of Social Media
◦Create Your Strategy
◦Choose Your Tools
◦Measure Results
Where to Start?
◦Listen understand the conversation that is happening in your market.
◦Engage approach your community
◦Connect begin to connect your facility or service into a tribe.
◦Share share unique content & become a leader of the tribe.
◦If you find something about your organization “out there” that’s less than flattering – Use the opportunity to show how you can fix it.
Social Media Services
Social Media Strategy & Consulting
Social Media Teleseminars
Social Media Presentations
Internet Marketing – Email Marketing
Online Reputation Management
Search Engine Optimization (SEO)
Podcast / Audio Production
