The Art of the Classic Cocktail

Elayne Duke

Jerry Thomas-The God Father

The First Cocktail Books

• Bon Vivant’s Companionby Jerry Thomas

• Bartenders Guideby Jerry Thomas

• Imbibeby David Wondrich

Definition of a Cocktail

1803- first time the word cocktail is printed

spirit bitterssugar water

MARTINEZ & THE MARTINI

• Martinez Cocktail• 1 oz Old Tom Gin• 2 oz Vermouth• 1 dash Bokers bitters• 2 dashes maraschino• Garnished with a slice

of Lemon

The Manhattan

• 1 oz Whisky

• 1 oz Sweet Vermouth

• 3 dashes of bitters

• 2 dashes of curacao or maraschino

The Perfect Ten Martini

2.5 oz Tanqueray Ten

.5 oz Dolin Dry vermouth

4-6 dashes of grapefruit or orange bitters

Glass: martini

Garnish: Grapefruit zest

The Fundamentals

Chef is nothing without his tools,

the same is true for a bartender

Fundamentals

Proper Tools

Fundamentals

Proper Tools

Fundamentals

Proper Bar Setup

Fundamentals- Glassware

Fundamentals

Great Ice

Fundamentals

Fundamentals

• Hoshizaki ice machines perfect square

• Kold-Draft

Fundamentals

Start Small:

PDT

The Joy of Mixology

The Fine Art of Mixing DrinksThe Savoy

The Essential Cocktail

THE GOLDEN RULES

GOLDEN RULES

Your drink will never be any better than the quality of the cheapest

ingredient in it

GOLDEN RULES

1) Identify what you are and what you want to become as a bar program. 

GOLDEN RULES

1) Identify what you are and what you want to become as a bar program. 

2) Walk before you run 

GOLDEN RULES

1) Identify what you are and what you want to become as a bar program. 

2) Walk before you run 

3) Train Your Staff

GOLDEN RULES

1) Identify what you are and what you want to become as a bar program. 

2) Walk before you run 

3) Train Your Staff

4) Set standards and hold everybody 

GOLDEN RULES

1) Identify what you are and what you want to become as a bar program. 

2) Walk before you run 

3) Train Your Staff

4) Set standards and hold everybody 

5) Mise En Place

GOLDEN RULES

1) Identify what you are and what you want to become as a bar program. 

2) Walk before you run 

3) Train your staff

4) Set standards and hold everybody 

5) Mise En Place

6) Make it nice

GOLDEN RULES

1) Identify what you are and what you want to become as a bar program. 

2) Walk before you run 

3) Train your staff

4) Set standards and hold everybody 

5) Mise En Place

6) Make it nice

7) Keep it simple stupid

Make It Nice

Keep It Simple

Keep It Simple

Don’t Mess with a good Thing, just enhance it…..

•The right glass

Keep It Simple

Just enhance it…..

•The right glass

•The perfect accompaniment

Keep It Simple

Just enhance it…..

•The right glass

•The perfect accompaniment

•An attractive garnish

Keep It Simple

Just enhance it…..

•The Right Glass

•The perfect accompaniment

•The exotic garnish

•Beautiful ice

Keep It Simple

Just enhance it…..

•The Right Glass

•The perfect accompaniment

•The exotic garnish

•Beautiful ice

•A special serve

Cocktail Components

a great

cocktail

= 3 ingredients

Cocktail Components

• The base:– Your cocktail is only as good as the quality of

the base you begin with

• The modifier: – Character builder

• Flavor agent: – A new cocktail is one exchange of ingredient or one

one addition of flavor away

Cocktail Components

BALANCE

AcidSugar

Alcohol

The Classics

• Dale Degroff

• The man who made it all happen

The Classics- The Cosmopolitan

• 1 1/2 oz Vodka (Citrus preferred)

• 1/2 oz Cointreau

• 1/4 oz fresh lime juice

• 1 oz cranberry Juice

• orange peel for garnish

The Classics

The ClassicsTequila Cocktails 1920’s

Picador.5 oz Tequila.25 oz Cointreau.25 oz Lime Juice

Toreador.5 oz Tequila

.25 oz Apricot Brandy

.25 oz Lime Juice

The ClassicsMargarita

1.5 oz Don Julio Blanco

.5 oz Orange Liqueur

.5 oz Simple Syrup

.75 oz Fresh Lime Juice

The ClassicsSkinny Margarita

2 oz Don Julio Blanco

.75 oz Agave nectar

1 oz Fresh Lime Juice

Served over ice

Glass: Rocks

Garnish: Lime wedge

The ClassicsDaiquiri

2 oz White Rum

1 oz Simple Syrup

.75 oz Fresh Lime juice

The ClassicsSidecar

2 oz Cognac

1 oz Cointreau

.75 oz Fresh Lemon Juice

sugar rim

Fresh Juice vs Not

VS

Summer Menu

Hot Mama1 oz Don Julio infused with Jalepeno2oz Fresh Watermelon Juice 3/4 oz Fresh Lime juice1oz Simple SyrupGlass: HighballGarnish: Lime Wedge

Ten Fresh 1.5 oz Tanqueray Ten¾ oz Fresh Lime juice1 oz SimpleGlass: MartiniGarnish: Lime Wheel

Wheels Up1.5 oz Ketel One¾ Fresh Lime1 oz Simple1 oz Stirrings Ginger Top with Ginger AleGlass: HighballGarnish: Lime Wedge

Atlanta Lemonade1.5 oz Bulleit Bourbon1 oz Fresh Lemon juice1 oz Simple Syrup.75 oz Stirrings Peach LiqueurGlass: RocksGarnish: Mint

Summer MenuIngredients Needed

Fresh Ingredients

Limes

Lemons

Sugar

Watermelon

Jalapenos

Mint

Base Spirits /Alc Modifiers

Ketel One

Tanqueray Ten

Don Julio TequilaBulleit Bourbon

Stirrings GingerStirrings Peach

Summer Menu Mixer Cost

Break down of Mixer Cost per Ounce  

MixerCost per

case average in

Case Yield # of oz per itemoz with

water/syrup Cost per ozTotal cost for syrup

1 watermelon 9.75 1 50 oz 50 50 $0.20  

 

Summer Menu Mixer Cost

Break down of Mixer Cost per Ounce  

MixerCost per

case average in

Case Yield # of oz per itemoz with

water/syrup Cost per ozTotal cost for syrup

1 watermelon 9.75 1 50 oz 50 50 $0.20  

Case of Limes 39.25 180 .75 oz 180 180 $0.22  

 

Summer Menu Mixer Cost

Break down of Mixer Cost per Ounce  

MixerCost per

case average in

Case Yield # of oz per itemoz with

water/syrup Cost per ozTotal cost for syrup

1 watermelon 9.75 1 50 oz 50 50 $0.20  

Case of Limes 39.25 180 .75 oz 180 180 $0.22  

Case of Lemons ( 45.75 150 1.5 oz 225 225 $0.20  

 

Summer Menu Mixer Cost

Break down of Mixer Cost per Ounce  

MixerCost per

case average in

Case Yield # of oz per itemoz with

water/syrup Cost per ozTotal cost for syrup

1 watermelon 9.75 1 50 oz 50 50 $0.20  

Case of Limes 39.25 180 .75 oz 180 180 $0.22  

Case of Lemons ( 45.75 150 1.5 oz 225 225 $0.20  

Sugar-5lb bag (simple syrup) 4.49 5lb 80oz 80 160 $0.03  

Summer Menu Mixer Cost

Break down of Mixer Cost per Ounce  

MixerCost per

case average in

Case Yield # of oz per itemoz with

water/syrup Cost per ozTotal cost for syrup

1 watermelon 9.75 1 50 oz 50 50 $0.20  

Case of Limes 39.25 180 .75 oz 180 180 $0.22  

Case of Lemons ( 45.75 150 1.5 oz 225 225 $0.20  

Sugar-5lb bag (simple syrup) 4.49 5lb 80oz 80 160 $0.03  

Stirrings Ginger- (for ginger syrup) 11.99 1 25 25 37.5 $0.32 13.25

 

Summer Menu Mixer Cost

Break down of Mixer Cost per Ounce  

MixerCost per

case average in

Case Yield # of oz per itemoz with

water/syrup Cost per ozTotal cost for syrup

1 watermelon 9.75 1 50 oz 50 50 $0.20  

Case of Limes 39.25 180 .75 oz 180 180 $0.22  

Case of Lemons ( 45.75 150 1.5 oz 225 225 $0.20  

Sugar-5lb bag (simple syrup) 4.49 5lb 80oz 80 160 $0.03  

Stirrings Ginger- (for ginger syrup) 11.99 1 25 25 37.5 $0.32 13.25

Stirrings Peach 11.99 1 25 32 32 $0.37  

 

Summer MenuHot Mama

Hot Mama

Ingredient Bottle Size (L) Bottle Price $/oz Amount

Used (oz)

Cost

NotesDon Julio 0.750 $39.47 $1.56 1 $1.56

Summer MenuHot Mama

Hot Mama

Ingredient Bottle Size (L) Bottle Price $/oz Amount

Used (oz)

Cost

NotesDon Julio 0.750 $39.47 $1.56 1 $1.56

Fresh Watermelon

0.750 $5.00 $0.20 2 $0.39.20 x 25 oz= $5.00 for 750 ml of fresh watermelon

Summer MenuHot Mama

Hot Mama

Ingredient Bottle Size (L) Bottle Price $/oz Amount

Used (oz)

Cost

NotesDon Julio 0.750 $39.47 $1.56 1 $1.56

Fresh Watermelon

0.750 $5.00 $0.20 2 $0.39.20 x 25 oz= $5.00 for 750 ml of fresh watermelon

Fresh Lime 0.750 $5.50 $0.22 0.75 $0.16 .22 x 25 oz= 5.50 for 750ml of fresh lime

Summer MenuHot Mama

Hot Mama

Ingredient Bottle Size (L) Bottle Price $/oz Amount

Used (oz)

Cost

NotesDon Julio 0.750 $39.47 $1.56 1 $1.56

Fresh Watermelon

0.750 $5.00 $0.20 2 $0.39.20 x 25 oz= $5.00 for 750 ml of fresh watermelon

Fresh Lime 0.750 $5.50 $0.22 0.75 $0.16 .22 x 25 oz= 5.50 for 750ml of fresh limeSimple 0.750 $0.75 $0.03 1 $0.03 .22 x .03 oz= .75c for 750ml of simple syrupJalepeno 0.375 $0.40 $0.03 1 $0.03

       

Summer MenuHot Mama

Hot Mama

Ingredient Bottle Size (L) Bottle Price $/oz Amount

Used (oz)

Cost

NotesDon Julio 0.750 $39.47 $1.56 1 $1.56

Fresh Watermelon

0.750 $5.00 $0.20 2 $0.39.20 x 25 oz= $5.00 for 750 ml of fresh watermelon

Fresh Lime 0.750 $5.50 $0.22 0.75 $0.16 .22 x 25 oz= 5.50 for 750ml of fresh limeSimple 0.750 $0.75 $0.03 1 $0.03 .22 x .03 oz= .75c for 750ml of simple syrupJalepeno 0.375 $0.40 $0.03 1 $0.03

       

       

highball Total Cost:

$2.11

Target Pour Cost

Drink Price

22% $9.61

How I create drinks

• Flavor profile of the base spirit

• Flavor Bible

• Target Clientele

• Hot trends

• Seasonal ingredients

• Review classics for inspiration

Things I Consider• It must whet the appetite not dull it

Things I Consider• It must wet the appetite not dull it

•

• It must be pleasing to the palate

Things I Consider• It must wet the appetite not dull it

•

• It must be pleasing to the palate

• It must be pleasing to the eye

Things I Consider• It must wet the appetite not dull it

•

• It must be pleasing to the palate

• It must be pleasing to the eye

• it must be balanced

71

Bulleit Bourbon: Tasting Notes

Tasting Notes

Bulleit Bourbon

Color: Deep Amber

Nose: Creamy Vanilla, Pickling Spices and Buttery Pralines.

Taste: A delicate, silky entry leads to a full body of honeyed grain, vanilla bean and pralines. Finishes long with rich, fruity

caramel, and peppery spice.

Adding Flavor• The Flavor Bible is as useful to

anyone who cooks as a thesaurus is to anyone who writes. It's a guide to hundreds of ingredients and herbs, spices, and other seasonings that will best enhance their flavor.

CONTACT INFORMATION

Elayne W. Duke

Cell#917-204-0383

Email: eduke@mktg.com

www.dukeontherocks.com

www.slideshare.net/ElayneDuke