I MADE IT FOR HER

MEET PEOPLE GOAL #1

SHOW MY SKILLS GOAL #2

LEARN GOAL #3

Did it work? Am I standing here?

1,000,000 page views 30,000 social7 250 contacts

1 job

What? How? I’m glad you axed.

Deeper. Not just a timeline.

Simple No surprise there.

Obvious. Because I learn by seeing. Nothing hidden.

One way. Not THE way. “Absolute”-free zone.

PIZZA PRINCIPLE #1

PRINCIPLE “The more focused you get, the

more excited consumers become.”

PRINCIPLE “…and the fewer resources you

need to succeed.”

WHAT I’D DO Focus on specific people that consume specific products.

COFFEE PRINCIPLE #2

PRINCIPLE “The easiest way to create a habit is to piggyback on an existing one.”

Published Every Single Morning

Exactly 922 consecutive business days

with a new post.

Between 8:00-8:40am MT

WHAT I’D DO Use snow reports to promote other

content. Make it the 2nd check.

HATCHET PRINCIPLE #3

PRINCIPLE “The decision to consume content is a transaction of time for value.”

16pt FONT (or bigger)

150% SPACING (or bigger)

3-4 Paragraphs 3-4 Sections

560px wide

WHAT I’D DO Make your writing LOOK as easy to

read as possible.

JUMBOTRON PRINCIPLE #4

PRINCIPLE “If you want someone’s attention,

point the camera at them.”

WHAT I’D DO Write about the exact people you

want reading your stuff.

WALMART PRINCIPLE #5

PRINCIPLE “Crossing two things off my list at

once is better than one.”

WHAT I’D DO Place popular content within or

near posts (webcams/forecasts).

BILLY PRINCIPLE #6

PRINCIPLE “People buy from people and

content is a transaction.”

WHAT I’D DO Put one face in charge of one topic

paired to a specific product.

SYRACUSE PRINCIPLE #7

PRINCIPLE “Commas aren’t worth 45 minutes

if your post took 15 to write.”

WHAT I’D DO Be human, make mistakes, and

cover more ground.

1. Focused. Two adjectives. 2. Daily. Created a habit. 3. Looked easy to read. 4. Pointed the camera at you. 5. Two things, one visit. 6. Content transaction w/ me. 7. Lean, imperfect style.

Questions?