immutable laws of marketing

19
Law Of Duality & Law of Sacrifice Presented By: Abdul Ahad Siddque Azhar Hussain

Upload: azhar-hussain

Post on 01-Nov-2014

995 views

Category:

Education


15 download

DESCRIPTION

22 Immutable Laws of Marketing out of which I have described 2

TRANSCRIPT

Page 1: Immutable laws of marketing

Law Of Duality & Law of Sacrifice

Presented By:Abdul Ahad SiddqueAzhar Hussain

Page 2: Immutable laws of marketing

The Law of Duality

• In the long run, every market becomes a two horse race.

• E.g., Coke v Pepsi, Kodak v Fuji, McDonalds and Burger King.

• Dell v HP/Compaq, Nike and Reebok, Canon and Nikon

Page 3: Immutable laws of marketing

The Law of Duality

• In basic words duality is explain as two different sides which cannot exists one without other.

• Also both sides are always in a perfect equilibrium.

• Never both sides will happen in the same time and its will be in contrast, will alternate.

Page 4: Immutable laws of marketing

The Law of Duality

• It often takes a long time for things to settle down.

• markets usually give people what they want, which is two strong choices.

• Pragmatists buy something only after they see the Early Adopters buying it.

Page 5: Immutable laws of marketing

The Law of Duality

• Conservatives buy it only after the Pragmatists are buying it.

• Laggards buy it only when the peer pressure and ridicule is so severe that they look like absurd for not buying it.

• Even as the market gets very mature, it will continue to tolerate the presence of more than two players.

Page 6: Immutable laws of marketing

The Law of Duality

• The top two will have the lion's share of the market.

• Once a market reaches this state, it will generally not allow #1 and #2 to move around.

• We should think at law of duality like a sister law of law of attraction

Page 7: Immutable laws of marketing

NATIONAL VS SHAN

Page 8: Immutable laws of marketing

FFBL VS ENGRO

Page 9: Immutable laws of marketing

AHMED VS MITCHELLS

Page 10: Immutable laws of marketing

Hamdard Vs Qarshi

Page 11: Immutable laws of marketing

The Law of Sacrifice

• The Law of Sacrifice says that "you have to give up something in order to get something".

• You cannot get away with anything without paying a price—the Law will not permit you.

Page 12: Immutable laws of marketing

The Law of Sacrifice

• People seem to forget that the word "focus" implies a decision about what you are not going to do. With the word "sacrifice", that particular implication is much clearer.

• There is power in focus, but to get there, we have to make tough decisions about what things we will not do.

Page 13: Immutable laws of marketing

The Law of Sacrifice

• The Law of Sacrifice is all about saying "no" to opportunities. This skill is incredibly difficult to learn.

• It is suspected that the only way to learn to say "no" is to experience the pain of saying "yes" too often.

Page 14: Immutable laws of marketing

The Law of Sacrifice

• Whether you pay for something you buy, or give up your time to become a fabulous singer, you are paying for everything you get. Nothing escapes this Law, and it must be obeyed.

• Law requires that in order to find the richness in life, we must give up something else.

Page 15: Immutable laws of marketing
Page 16: Immutable laws of marketing
Page 17: Immutable laws of marketing
Page 18: Immutable laws of marketing
Page 19: Immutable laws of marketing

Thank You For Your Patience!*The End*

Conclusion