LAWS OF MARKETING AND VIETNAM ONLINE

MARKET

Presented by Đặng Thế Vinh

Content

1. Overview of Vietnam online market

2. Laws of marketing in VN online

market

3. VN online market trend

4. Some final thoughts

Vietnam Online Market

• Perspective:− 20 mil. Internet users, the youth:

80%− Average online time: 43 min. (TNS)− 30% users click ads− Game market value: 2007: 50

mil.USD 2008: 80 mil.USD (Vinasa)− Online advertising: 2008: 2,8

mil.USD 2010: 7,8 mil.USD (AC Nielsen)

Vietnam Online Market

Vietnam Online Market

• Limitation:

− Small market value

−Weak network infrastructure

− Lack of trained labour force

− Lack of information, law

Vietnam Online Market

• Poor services: Ngoisaoblog,

Techcombank

• Lack of creativity: Faceviet,

Vietspace

• Hasty

The Law of Leadership

The Law of Leadership

• 06 – 02 – 1997: “Fatherland” magazine

• 15 – 09 – 1999: “People”, “Labour” news

−Limitation: digital editions of printed ones

• 26 – 02 – 2001: Vnexpress• Advantage: update speed ;

unprejudiced• Achievements: − Alexa: 4 – VN / 199 – World− 20.350.000 pageviews (Google,

2008)

The Law of the Category

• Kenh14.vn

− 2007

− VC Corp

− catchy

− hot news

− Alexa: 13 – VN

The Law of the Perception

• Yahoo 360! Blog

• World: Wordpress, Blogspot, Opera

…

• Vietnam: Ngoisaoblog, Yobanbe,

Yume …

• Yahoo 360! remains the 1st

Integrated Trend

• All – in – one Portal: VTC, FPT

• Social network: blog, music, video, search, news

• The Law of Line Extension

• The Law of Division

• The Law of Sacrifice

Final thoughts

• Laws of Marketing still true & useful

• Vietnam Companies:

−Big budget

−Human Resources

−Diversification & Customization

THANK YOU FOR YOUR ATTENTION