the 4 s's of successful ecommerce selling
DESCRIPTION
Why Doesn't Your Web Site Have This? The Features You NEED to Sell Products Building a web site is easy; building a GREAT web site that has all the features that customers like takes some skill and knowledge. Even if you think your web site already has it all, Rick Wilson, President of Miva Merchant has some ideas and suggestions for creating the kind of web site that customers have to come to expect in ecommerce shopping.TRANSCRIPT
The Four S’s Of Successful Ecommerce
“The Features You NEED to Sell Products”
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The Four S’s of Successful Ecommerce
•Site Search
•Seamless Navigation
•Social Sharing
•Stunning Photos
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Site Search
•The More Products, The More Important Your Search
•People Expect High Quality Search
•Faceted Navigation
•Refining Results
• 50% (or more) Of Your Shoppers Will Default To Search
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Poor Search Results
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Poor Search Results
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Poor Search Results
•Why are these results poor?
• No Pictures On Search Results Page
• No Way To Drill Down and Refine My Search
• Categories Didn’t Make Sense For My Purposes
• Ultimately I Couldn’t Easily Find What I Wanted
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High Quality Search Results
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High Quality Search Results
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High Quality Search Results
•What Made These Results High Quality?• Multiple Ways To Find What I’m Looking For
• Broad “Google Like” Search• Parts Finder• Category Browsing
• Results Page Was Well Designed• Showed Photos With Results• Faceted Navigation• Drill Down Refinement
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Seamless Navigation
•Store And Site Are One And The Same
•The Visitor Should Never Feel Like They’re Switching Sites
•People Expect Ecommerce – There Should Not Be A Barrier
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Seamless Navigation
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Seamless Navigation
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Seamless Navigation
•Experience Is Uneven
•Creates Customer Confusion
• Lowers Conversion Rate
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Seamless Navigation
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Seamless Navigation
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Seamless Navigation
•Experience Is Consistent
•Creates Customer Confidence
•Raises Conversion Rate
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Social Sharing
•People Expect Websites To Be Social
•They Look For Sharing Links
•Creates High Quality Traffic
•Easy To Do
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Social Sharing
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Social Sharing
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Social Sharing
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Social Sharing
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Social Sharing
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Stunning Photos
•People Are Visual Thinkers
•They Want To Window Shop Online
•They Need To Visualize How They’ll “Use” The Product
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Stunning Photos
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Stunning Photos
•No Sense Of Dimensions
•Can’t See All Sides
•Hard To Imagine Usage
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Stunning Photos
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Stunning Photos
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Stunning Photos
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Stunning Photos
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Stunning Photos
•Sense Of Scale And Dimensions
•Multiple Viewing Angles
•Easy To Imagine Usage
History
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•Based in San Diego, California •Founded in 1997•Data Centers in California, Florida and Georgia•Focus on scalability, rapid deployment and ease of use
Competitive Landscape
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Typical Customers
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Partners
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