selling online - prepare your ecommerce project

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#DESIGN #MARKETING #INNOVATION @jsavalle jsavalle.com SELLING ONLINE PREPARE YOUR ECOMMERCE PROJECT

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Page 1: Selling online - Prepare your ecommerce project

#DESIGN#MARKETING#INNOVATION @jsavalle

jsavalle.com

SELLING ONLINEPREPARE YOUR ECOMMERCE PROJECT

Page 2: Selling online - Prepare your ecommerce project

PRODUCTS PRICE

CUSTOMERS MARKETING

jsavalle.com #DESIGN #MARKETING #INNOVATION

Page 3: Selling online - Prepare your ecommerce project

PRODUCTShow many

TYPES

INVENTORY

DELIVERY

‣ integrated ‣ manual

Nope Information products

Customer pickup

service productsyes

‣ one ‣ x10 ‣ x1000

‣ tracked ‣ no tracking

PRODUCTS

Products are the core of your ecommerce, so the clearer you define

the world of options around it, the easier it will be to build a good online

system around it.

DESCRIPTIONS

‣ Images ‣ Textes ‣ Videos

jsavalle.com #DESIGN #MARKETING #INNOVATION

Page 4: Selling online - Prepare your ecommerce project

PRICESCURRENCY

PAYMENT PLATEFORMS

DISCOUNTS

GEO-PRICING

PRICES

‣ one ‣ multiple

the ideas of charging a different price per country

‣ Paypal ‣ Stripe ‣ Bank transfer ‣ Cash on delivery

Not all prices are made equal and a good mapping of your

needs will help to understand what are the best choices

TAXES

jsavalle.com #DESIGN #MARKETING #INNOVATION

Page 5: Selling online - Prepare your ecommerce project

CUSTOMERSCRM

CUSTOMERS

‣ integrated ‣ external ‣ none

What’s a shop without customers? Map out how you

plan to interact with your customers to make sure

nothing is left out

SIGNUP MEMBERSHIPS

TRANSACTIONAL EMAILS

MULTI LINGUALS

jsavalle.com #DESIGN #MARKETING #INNOVATION

COMPLAINTS

Page 6: Selling online - Prepare your ecommerce project

COMMUNICATIONMARKETING MAP

REFERALS

PAID TRAFFIC

LANDING PAGES

RETARGETING

CONVERSION RATES

ANALYTICS

NEWSLETTERS MARKETING

No customers will come if you don’t build a good communication campaign to close sales. Think about it too when you build your project

jsavalle.com #DESIGN #MARKETING #INNOVATION

Page 7: Selling online - Prepare your ecommerce project

PLATFORMS

Page 8: Selling online - Prepare your ecommerce project
Page 9: Selling online - Prepare your ecommerce project

Created with artists and makers in mind, it works great if you want to launch quickly with a few products and on the cheap.

PRICINGFree : Limited to 5 products. (No custom domain. Start on the cheap)$9/Month for 25 products. (All features)$19.99/Month for 100 products (All features)$29.99/Month: 300 products (All features)

EXAMPLESCheck big cartel example sections:https://www.bigcartel.com/examples/

Page 10: Selling online - Prepare your ecommerce project

WIX is the platform that make websites on the cheap for the masses. Can be a good pick if you want something quick and simple. It starts at $20 a month

EXAMPLES

Craft Makers Shop in Australia

Clothing Companyin the UK

BraceletCompany

Page 11: Selling online - Prepare your ecommerce project

Well known ecommerce platform, proven to work great small and medium stores. Also has nice themes and a community of designers

PRICINGStart at $29/Month - limited to 2 usersFor $79/Month - You get 5 users and reportsFor $299/Month - You get 15 users, better reports, and a shipping rates calculator

EXAMPLESCheck Shopify examples sections:https://www.shopify.com/examples

Page 12: Selling online - Prepare your ecommerce project

Woocommerce is the free open source platform that run nearly 40% of ecommerce websites online.

EXAMPLES

Page 13: Selling online - Prepare your ecommerce project

BUDGET

Page 14: Selling online - Prepare your ecommerce project

HOSTED SOLUTIONSFreelance : $1000 to $5000Agency : $3000 to $15000

WOOCOMMERCEFreelance : $3000 to $50 000

Agency : $8 000 to anything else depending on your needs

Page 15: Selling online - Prepare your ecommerce project

MORE QUESTIONS?

Page 16: Selling online - Prepare your ecommerce project

JOHANN SAVALLE

@jsavallejsavalle.com