selling online - prepare your ecommerce project
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#DESIGN#MARKETING#INNOVATION @jsavalle
jsavalle.com
SELLING ONLINEPREPARE YOUR ECOMMERCE PROJECT
PRODUCTS PRICE
CUSTOMERS MARKETING
jsavalle.com #DESIGN #MARKETING #INNOVATION
PRODUCTShow many
TYPES
INVENTORY
DELIVERY
‣ integrated ‣ manual
Nope Information products
Customer pickup
service productsyes
‣ one ‣ x10 ‣ x1000
‣ tracked ‣ no tracking
PRODUCTS
Products are the core of your ecommerce, so the clearer you define
the world of options around it, the easier it will be to build a good online
system around it.
DESCRIPTIONS
‣ Images ‣ Textes ‣ Videos
jsavalle.com #DESIGN #MARKETING #INNOVATION
PRICESCURRENCY
PAYMENT PLATEFORMS
DISCOUNTS
GEO-PRICING
PRICES
‣ one ‣ multiple
the ideas of charging a different price per country
‣ Paypal ‣ Stripe ‣ Bank transfer ‣ Cash on delivery
Not all prices are made equal and a good mapping of your
needs will help to understand what are the best choices
TAXES
jsavalle.com #DESIGN #MARKETING #INNOVATION
CUSTOMERSCRM
CUSTOMERS
‣ integrated ‣ external ‣ none
What’s a shop without customers? Map out how you
plan to interact with your customers to make sure
nothing is left out
SIGNUP MEMBERSHIPS
TRANSACTIONAL EMAILS
MULTI LINGUALS
jsavalle.com #DESIGN #MARKETING #INNOVATION
COMPLAINTS
COMMUNICATIONMARKETING MAP
REFERALS
PAID TRAFFIC
LANDING PAGES
RETARGETING
CONVERSION RATES
ANALYTICS
NEWSLETTERS MARKETING
No customers will come if you don’t build a good communication campaign to close sales. Think about it too when you build your project
jsavalle.com #DESIGN #MARKETING #INNOVATION
PLATFORMS
Created with artists and makers in mind, it works great if you want to launch quickly with a few products and on the cheap.
PRICINGFree : Limited to 5 products. (No custom domain. Start on the cheap)$9/Month for 25 products. (All features)$19.99/Month for 100 products (All features)$29.99/Month: 300 products (All features)
EXAMPLESCheck big cartel example sections:https://www.bigcartel.com/examples/
WIX is the platform that make websites on the cheap for the masses. Can be a good pick if you want something quick and simple. It starts at $20 a month
EXAMPLES
Craft Makers Shop in Australia
Clothing Companyin the UK
BraceletCompany
Well known ecommerce platform, proven to work great small and medium stores. Also has nice themes and a community of designers
PRICINGStart at $29/Month - limited to 2 usersFor $79/Month - You get 5 users and reportsFor $299/Month - You get 15 users, better reports, and a shipping rates calculator
EXAMPLESCheck Shopify examples sections:https://www.shopify.com/examples
Woocommerce is the free open source platform that run nearly 40% of ecommerce websites online.
EXAMPLES
BUDGET
HOSTED SOLUTIONSFreelance : $1000 to $5000Agency : $3000 to $15000
WOOCOMMERCEFreelance : $3000 to $50 000
Agency : $8 000 to anything else depending on your needs
MORE QUESTIONS?
JOHANN SAVALLE
@jsavallejsavalle.com