the "3 r's" of linkedin: a formula for making the most of your time
DESCRIPTION
By Anthony Juliano Presented August 14, 2013TRANSCRIPT
ANTHONY JULIANO | AUGUST 14, 2013
RELATIONSHIPS
RESEARCH
REPUTATION
RELATIONSHIPS – 40%
RESEARCH – 30%
REPUTATION – 30%
RELATIONSHIPS
IS BETTER USED FOR
ENHANCING EXISTING
RELATIONSHIPS THAN FOR
STARTING NEW ONES
RELATIONSHIPS
“LISTENING” TO YOUR NETWORK (VIA THEIR PERSONAL AND
COMPANY STATUS UPDATES)
INTERACTING WITH THEIR STATUS UPDATES
RELATIONSHIPS
“LISTENING” TO YOUR NETWORK (VIA THEIR PERSONAL AND
COMPANY STATUS UPDATES)
INTERACTING WITH THEIR STATUS UPDATES
BEING WILLING TO BE A RESOURCE EVEN IF THERE’S NO
IMMEDIATE BENEFIT
USING THE NEW LINKEDIN CONTACTS FEATURE AS A CRM
LINKEDIN.COM/CONTACTS
RELATIONSHIPS
“LISTENING” TO YOUR NETWORK (VIA THEIR PERSONAL AND
COMPANY STATUS UPDATES)
INTERACTING WITH THEIR STATUS UPDATES
BEING WILLING TO BE A RESOURCE EVEN IF THERE’S NO
IMMEDIATE BENEFIT
USING THE NEW LINKEDIN CONTACTS FEATURE AS A CRM
REVIEWING CONNECTIONS AND CHECKING IN WITH THOSE
WITH WHOM YOU’VE LOST TOUCH
PARTICIPATING IN RELEVANT GROUPS AND PROVIDING REAL
VALUE (WITHOUT SPAMMING)
BEING GENEROUS—WHILE ALSO BEING AUTHENTIC—WITH
RECOMMENDATIONS AND ENDORSEMENTS
RESEARCH
RESEARCH
WHO DOES WHAT
WHO KNOWS WHOM VIA ADVANCED SEARCH
A COUPLE TAKEAWAYS
THE STRONGER YOUR NETWORK, THE MORE
EFFECTIVE ADVANCED SEARCH BECOMES,
BUT…
IT’S VITAL THAT YOUR 1ST DEGREE
CONNECTIONS BE PEOPLE YOU KNOW
RESEARCH
WHO DOES WHAT
WHO KNOWS WHOM
QUESTIONS VIA STATUS UPDATES
VIA ADVANCED SEARCH
RESEARCH
WHO DOES WHAT
WHO KNOWS WHOM
QUESTIONS VIA STATUS UPDATES
INDUSTRY INTELLIGENCE VIA GROUPS
VIA ADVANCED SEARCH
REPUTATION
REPUTATION
DEVELOPING YOUR PROFILE TO POSITION
YOURSELF AS A RESOURCE IN A SPECIFIC
SUBJECT MATTER AREA
MAKING YOUR PROFILE FUTURE FACING
ADDING MEDIA TO YOUR PROFILE
REPUTATION
DEVELOPING YOUR PROFILE TO POSITION
YOURSELF AS A RESOURCE IN A SPECIFIC
SUBJECT MATTER AREA
MAKING YOUR PROFILE FUTURE FACING
ADDING MEDIA TO YOUR PROFILE
SHARING STATUS UPDATES RELEVANT TO
YOUR WORK
CONTENT YOU’VE CREATED
WHAT YOU’RE WORKING ON
WHAT YOU’VE READ
ADVICE/OPINION
REPUTATION
DEVELOPING YOUR PROFILE TO POSITION YOURSELF AS A RESOURCE IN A SPECIFIC SUBJECT MATTER AREA
MAKING YOUR PROFILE FUTURE FACING
ADDING MEDIA TO YOUR PROFILE
SHARING STATUS UPDATES RELEVANT TO YOUR WORK
SHARE YOUR EXPERTISE IN RELEVANT GROUPS
SEEKING RECOMMENDATIONS WHEN THEY ARE DESERVED
RELATIONSHIPS – 40%
RESEARCH – 30%
REPUTATION – 30%
IF YOU ONLY HAVE
10 MINUTES A DAY FOR
1 MIN. EACH
1. WRITE A STATUS UPDATE—WHAT’S THE MOST INTERESTING THING YOU’RE WORKING ON/HAVE TO SHARE TODAY?
2. FIND ONE CONTACT’S STATUS UPDATE TO “LIKE” (SOMETHING THAT DOESN’T REQUIRE A COMMENT)
3. COMMENT ON ANOTHER CONTACT’S STATUS UPDATE
4. CLICK ON “WHO’S VIEWED MY PROFILE”; SEE WHO’S SEEKING YOU OUT
2 MIN. EACH
1. CHOOSE ONE DISCUSSION FROM ONE OF
YOUR GROUPS AND COMMENT
2. SEND A MESSAGE TO A CONTACT YOU
HAVEN’T SPOKEN TO IN A WHILE; SUGGEST
A MEETING IF APPROPRIATE
3. REVIEW ONE PRIORITY CONTACT’S
COMPANY PROFILE TO STAY UP-TO-DATE
WITH THEM
