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Reaching MORE RENOVATION

CONTRACTORS than any other

business publication in Canada

75,000+READERS 16,500

E-NEWSRECIPIENTS

2016 MEDIA KITONLINE + PRINT

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96.7% of readers rank our overall quality from Good to Excellent

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Rob KociPublisherrkoci@canadiancontractor.caRob was the founding editor of Canadian Contractor, an idea he thought of during his many years as a renovation contractor, framer and carpenter. Since moving to the business side of the magazine in 2012, Rob has also found time to lecture in construction project management at George Brown College and has also appeared on TV as one of the judges and co-hosts of the Discovery Channel Canada reality show Blood, Sweat and Tools.

Steve PayneEditorspayne@canadiancontractor.caSteve was the publisher of Canadian Contractor when the magazine launched in 2000. He got his first experience working on residential renovations while studying civil engineering at Ryerson University, before moving into commercial construction as an estimator. He later worked as a college/university textbook editor. He has worked in both the ad sales and editorial sides of the Canadian magazine industry since 1995.

Steve MaxwellContributing Editorsteve@stevemaxwell.ca

Steve is known to the public as “Canada’s Handiest Man,” thanks to his many syndicated newspaper, magazine, online and broadcast appearances on the topic of home improvements. He joined Canadian Contractor in 2000 as our tools editor, and is now the editor of our popular “Stuff We Like” section – as well as editing our sister publication, Pro Painter. Steve writes and builds every day on and around his family homestead on Manitoulin Island, Ontario.

John BleasbyContributing Editorjohn@canadiancontractor.ca

John joined Canadian Contractor in 2014 when he began blogging his experiences building a new home as his own contractor. A former commercial pilot, John brings to both our print and on-line editions a wide variety of experiences as a business owner, financial expert and freelance journalist.

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Half our readers pass their copy of Canadian Contractor to others

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JANUARY/FEBRUARYCover Story: RenoFocus Report - Elite renovators and homebuilders share their secrets

Business Feature: How to Write a Business Plan

Structural Feature: Choosing the Correct Fastener

Finishing Feature: Three Ways to Design a Kitchen

Space Close: Dec. 30Material Due: Jan. 4Mail Date: Jan. 27

MARCH/APRIL Cover Story: What We Make - Canadian Contractor 8th Annual Salary Survey

Business Feature: The Art of Project Management

Structural Feature: Building With ICFs

Finishing Feature: Flooring Options Beyond Hardwood

Space Close: Feb. 22Material Due: Feb. 29Mail Date: Mar. 24

MAY/JUNE Cover Story: The Building Envelope Issue – Membranes, Insulation and Cladding

Business Feature: Contractor Software

Structural Feature: Controlling Moisture

Finishing Feature: Deck Designs that Set You Apart

Space Close: Apr. 19Material Due: Apr. 26Mail Date: May 19

JULY/AUGUSTCover Story: The Money Issue - Financial Management for Contractors

Business Feature: The Art of Selling

Structural Feature: Building With Steel

Finishing Feature: Painting and Decorating

Space Close: June 21Material Due: June 28Mail Date: July 21

SEPTEMBER/OCTOBERCover Story: Power Tools That Pay For Themselves

Business Feature: The Art of Negotiating

Structural Feature: Innovations in Insulation

Finishing Feature: Architectural Hardware

Space Close: Aug. 24Material Due: Aug. 31Mail Date: Sept. 22

NOVEMBER/DECEMBERCover Story: Better Wheels Issue – New Trucks & Vans

Business Feature: The Bulletproof Contract

Finishing Feature: Basement Renovations

Structural Feature: Proper Timber Framing

Space Close: Oct. 25Material Due: Nov. 1Mail Date: Nov. 24

ALL ISSUESINCLUDE:

• Maxwell’s “Stuff We Like”• Creative Eye• Voices (collected from canadiancontractor.ca)

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46% of readers use Canadian Contractor to help make purchasing decisions

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• 67% request rate!No one else comes close

• 75,000+ print readershipAn average of 2.5 contractors read every issue of 30,012 audited circulation

• 16,500 e-news recipientsEvery single one of which is CASL-compliant

• 95% of our readers buy your products!19 out of 20 of our surveyed contractor readers say they have direct purchasing influence within their companies

Qualified Copies %

Average Print Circulation* ....................................30,054

Ontario 12,422 41

The Prairies 6,117 20

British Columbia 4,643 15

Quebec 4,658 16

Atlantic Provinces 1,976 7

Territories/International 238 1

TOTAL 30,054 100

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Smart Tech KitchensDesigners Talk Trendspage 22

LEED Platinum ConstructionVancouver’s North Shorepage 36

90 Day

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page 18

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Ottawa RenovatorCase Studypage 34

Steve Maxwell’sLiving Atticspage 49

Mike Holmes’Ten Percent ‘Bullsh*t’page 12

The

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OUR SEVENTH ANNUALSALARY SURVEY

$MONEY

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The Price is RightSmart Bidding for Renovatorspage 18

Contractor UniversityMike Draper on Depositspage 34

Crazy Scot ?

Who is this

alec caldwellCanadian Association of Renovators and Home Services(CARAHS)

and what is he

doing on your job site?page 26

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7 Deadly Sins of Reno SalesContractor U, Mike Draperpage 20

If You Have To AskYou Can’t Afford Itpage 24

Sanding and MaskingOutdoor Wood Surfacespage 49

eyegoes to Winnipeg -

to the River House

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* Alliance for Audited Media Circulation Statement, June 30, 2015

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Just under half our print readers have visited Canadiancontractor.ca

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Canadiancontractor.ca

The most active website in Canada for renovation contractors generates 42,000 impressions per month. Reach an engaged, active, opinionated community of renovation contractors and custom home builders.

Website activity*

Average page views per month ...................................................... 46,913Average unique visitors .................................................................. 16,902Average time on site ...................................................................... 3 minutesNewsletter subscription list .......................................................... 16,500Newsletter ...................................................................................... 2 per week

*Source: Google Analytics July 2015

Leaderboard Big Box

Leaderboard

BigBox

BigBox

• Five-rotation ROS leader board• 728 x 90, max file size30k, GIF/JPG/SWF• $1,000 per month

• Two, five-rotation ROS Big Box ads• 300 x 250 Maximum file size 30k,GIF/JPG/SWF• $800 per month

www.canadiancontractor.ca

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88% of readers that read other publications read Canadian Contractor more

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Canadian Contractor MagazineFour Colour Rates (Canadian Dollars, Net)

Full page $8,140 $9,158 $10,175

1/2 page $4,884 $5,495 $6,105

1/3 page $4,070 $4,579 $5,088

1/4 page $2,686 $3,022 $3,558

6 Times 3 Times 1 Time

Print Specifications upon request. Please email rkoci@canadiancontractor.caInserts, outserts, overcovers and other special advertising features arequoted and specified upon request.

AD FILE SUBMISSION: annexnorth.loadingdock.ca

For more information contact:Rob Koci, Publisher • rkoci@canadiancontractor.ca

DPS: must be supplied as 2-separate Page, 4C files

(Left & Right).

Full Page Bleed9.25” x 11”

Full Page Trim9” x 10.75”

Full Page Safe Area8.5” x 10.25”

Ad sizes

Half Page Vertical4” x 10”

Half Page Island5.25” x 7.5”

One Third Vertical2.125” x 10”

Quarter Page3.5” x 4.5”

Half Page Horizontal Bleed9.25” x 5.5”

Half Page Trim9” x 5.25”

Half Page Horizontal Safe Area7.75” x 5”

NEW

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95% of Canadian Contractor readers have purchasing influence

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Contractor Weekly and Contractor Voices

Distributed to over 16,500 readersacross CanadaRatesTop Big Box $1,000Btm Big Box $800Text Ad $400(frequency discounts available)

Stuff We Like NewsletterEach box ad includes space forone 160 x 160 image, 75 words

of text and a live URL link: $995Or you can buy an entire

newsletter for your company’sproducts exclusively with a live

URL link for each of up to 12products. $7,950 - sent out once

a month.

Big Box• There are two big box positions• 300 x 250, maximum file size 30k, GIF/JPG

Text Ad• There is one text ad position in each

newsletter with room for 75 words and one image

TopBigBox

BottomBigBox

Text Ad

Maybe you should ask themRenoFocus gives you the opportunity to speak with 32 engaged, highly successful contractors who represent the cream of the crop in residential renovation and custom homebuilding in Canada.

Dec. 5-6, 2016Germaine Hotel on Maple Leaf Square

Toronto

MARKET RESEARCH OPPORTUNITY

What do your customers really think about your product? Your brand? You?

Canadian Contractor renovators and homebuilders are among the most successful contractors in the country.We will be choosing the best 32 from the hundreds that are applying right now to be a part of RenoFocus.WE WILL BE LOOKING FOR CONTRACTORS WHO ARE: • Influential in their cities (members of their local homebuilder association or BIA)• Grossing more than $1 million of business income per year (estimated over $10 million of material purchasing power)• Key decision makers in their businesses and communities• More than 20 years in the business

As a RenoFocus sponsor, you’ll get:• Four hours of quality time with our select group of contractors in four 1-hour sessions• Your brand on all our pre-event promotion• Editorial coverage in the Jan/Feb issue of Canadian Contractor• 2 E-blasts to our 16,500 CASL compliant digital readers• Three questions on a pre event survey to our 16,500 digital readers• Exclusivity for your brand in your category