Online Activities Online Media Mobile Apps & ConnectedTV Mobile Activities & Mobile Media

84%95%

84%95%

29%36%

55%65% 72%

84%

43%54%

70%78%

25%35%

62%71%

52%65%

35%44% 41%

51%

Surf theInternet

Read/Send Email

Listen toOnline Radio

View Video/TV Online

View NewsOnline

View SportsOnline

DownloadMobile Apps

Use a Connected TV

View Emailon Mobile

View News on Mobile

View Sportson Mobile

View Video/TVon Mobile

HOME RENOVATORS are more likely to engage inmobile or digital activity than the general population

Adults 18+

Planning HomeImprovement

source for Home Improvement Ideas and #1 for Southerners planning a project

Where Do Renovators Get Home Improvement Ideas?

1 out of 5Check Social

Media For Ideas

Northeast Midwest South West

Magazines

Store

OnlineSearch

TV

By Region:

55% 49% 39% 40%

38%43% 40% 44%

36% 32%47% 42%

37% 41% 36% 27%

Individuals planning on purchasing a home in the next 12 months are

to carry multiple handheld devices with them

HOME RENOVATORS GO DIGITAL

32% of US users have searched for a local home services

business on their mobile phone

Home Renovators are Digital & Mobile Savvy

...more likely to own

MOBILE DEVICES...

Individuals planning on making a home renovation in the next 12 months are ....

17% more likely than all adults to carry multiple handheld devices with them

Own a Smartphone Own a Tablet

75% 81%

51%60%

Adults 18+ Planning Home Improvement

Sources: IAB 2015, NHCS 2016