telecom asia award playbook - questex · o most innovative marketing strategy (exclude social...

Telecom Asia Award playbook

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Table of Contents

1. Introduction

2. About the Awards

3. About the Categories

4. Submission Guidelines

5. Terms and Conditions

6. Nomination Process

7. Submission Forms and Deadlines

Introduction

The digital transformation movement continues its frenetic pace across Asia Pacific. Enterprises are

rushing transformative projects to avoid being left out of the race to win customer’s hearts, minds

and wallets. Vendors are jostling for a rapidly shrinking IT budget that is seeing itself splintered

between backend, middle and frontend modernization and digitalization efforts. One industry stands

above all others as the foundation from which all transformations – digital or otherwise – will

redefine the business and the industry. The communications sector is the fabric that binds all others,

allowing communities to be built, platforms to be shared, and ideas to cross borders – create new

business paradigms.

About the Awards

For 22 years, Telecom Asia has been the platform to help the industry be the pioneering force that it

is. The annual Telecom Asia Awards program seeks to recognize companies across Asia Pacific that

are transforming their businesses through the use of technology and process innovation and best

practices. The program will assess companies that are both users and providers of technology for

their ability to innovate and deliver value-based outcomes that consist of business results as well as

game-changing capabilities.

Specifically, the objectives of the awards are:

• To recognize and celebrate technology-led innovation among communications service

providers, data center service providers, Over-The-Top service providers in Asia Pacific

• To promote sharing and learning of key innovation strategies and best practices across the

business and technology leaders in Asia

• To honor the best and brighter business in the industry for his or her contribution towards

reshaping the communications industry


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About the Categories

This year’s awards are divided into three distinct groups: Service Providers, Innovation and

Leadership. The categories represent current and emerging trends in the communications sector.

Shortlisted organizations represent innovators from their respective industries who have displayed

excellence in the delivery of innovative services including:

SERVICE PROVIDERS GROUP

The SERVICE PROVIDERS Group seeks to recognize the contribution of service providers towards

creating innovative business models in each of the category that redefines the standards of service

and commitment to the customer. The categories for which winners are selected this year include:

o Best Asian Telecom Carrier

For the best-performing telecom operator (fixed line/ mobile/ integrated) in Asia, with the most

innovative product portfolio and business models, business execution, financial performance,

market & technology leadership and customer care.

o Best Broadband Carrier

For innovation in product portfolio and business models, business execution, financial

performance, market & technology leadership and customer care.

o Best Data Center Services Provider

For Service Providers providing best in class data center services, covering data center services

for both in-house and third-party users -- covering co-location and hosted services.

o Best Emerging Market Operator

For best-performing fixed or wireless carrier in an emerging Asian market.

o Best International Wholesale Carrier

For carriers delivering services such as IPLC, IP transit, IP backbone, switched voice and prepaid

voice platforms to fixed and mobile carriers, MVNOs, ISPs, voice resellers and other

communications services providers in multiple markets in Asia.

o Best Managed Security Services Provider

For service providers providing best in class managed security services to customers (B2B or

B2C) in multiple markets in Asia.

o Best Managed Services Provider (Enterprise)

For Service Providers providing best in class IT and communications services, such as network,

security, voice, remote working, unified communications, service management etc to enterprises

in multiple markets in Asia.

o Best Managed Services Provider (SMBs)

For Service Providers providing best in class IT and communications services, such as network,

security, voice, remote working, unified communications, service management etc to SMBs in

multiple markets in Asia.

o Best Mobile Carrier


performance, market & technology leadership and customer care.

o Best Mobile Virtual Network Operator (MVNO)


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performance, market & technology leadership and customer care (or simply just for developing

a clever and profitable niche in a challenging and competitive market).

Submissions to the SERVICE PROVIDERS Group will be scored against the following criteria:

o Innovation: [10 points]

o Execution: [10 points]

o Financial: [10 points]

o Market Leadership: [10 points]

o Customer Care: [10 points]

2019 TELECOM ASIA AWARDS SERVICE PROVIDER SUBMISSION FORM

Example:

AWARD CATEGORY [SERVICE PROVIDER] Name of the Nominee Best Mobile Carrier Singtel Note: If you are entering more than one category, separate submission forms must

be completed.

AWARD CATEGORY [SERVICE PROVIDER] Name of the Nominee

BASIC INFORMATION

1. Please provide us with your basic details. a. Name of nominating organization:

____________________________________________________________________ b. Contact person:

____________________________________________________________________ c. Telephone number of contact person:

____________________________________________________________________ d. Email of contact person (business email only):

____________________________________________________________________ e. Name of operator/service provider (if not the same as nominating organization)

____________________________________________________________________ f. Authorized representative of nominated company (if not the same as contact

person in b)

Full name as it appears on business card*: ______________________________________________________________

Title as it appears on business card*: ______________________________________________________________

ORGANIZATIONAL INFORMATION


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2. City/Country/Region in which the service is being delivered: ____________________________________________________________________

3. Describe nature of your organization’s business (i.e., mobile operator, data center

service provider, etc) [under 100 words]:

____________________________________________________________________

____________________________________________________________________

____________________________________________________________________

4. Describe the business/solution that you are offering ? [500 words]*

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

A. Innovation: How has the service provider enhanced or improve or change the competitive

landscape of the category? In what way is the service unique or industry leading? In what

way have you introduced innovation or innovate the business (different from how it was

delivered previously or different from the way the competition delivers the service today)?

How does it add value over and above what the target market is currently experiencing [as a

service]? [400 words]*

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

B. Execution: What processes/steps/measures did your organization take in order to deliver

the promised [anticipated] experience or service quality? Briefly describe the process of

orchestrating your entire organization to deliver on the promised service or experience.

Highlight one or two elements in the execution that you are call unique or innovative? [400

words]*

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

C. Financial: End of the day, it is also about generating new or additional revenue. What is the

percentage contribution experienced by your company as a result of the innovation? How


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do you plan to sustain this contribution in the coming year? [400 words]*

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

D. Market Leadership: As a result of the innovations introduced, have you achieved significant

traction in the market? Has your market share improved from 2017? What is your strategy

to continue growing your leadership position in 2019? Has the service or business model

elevated the company to an entirely new level? Has the company received awards because

of the innovation? [400 words]*

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

E. Customer Care: The customer, whether consumer or enterprise, should be at the center of

transformative business innovation. Have you improved customer satisfaction and

engagement as a result of the innovation? Please share quantifiable metrics and third party

recognition of such achievement? [400 words]*

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

* must be completed


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INNOVATION GROUP

The INNOVATION Group recognizes that all service providers have access to the same technology as

delivered by vendors. This group seeks to recognize the innovation that is created or delivered by

the service provider in each of the category:

o Most Innovative 5G Use Case (Consumer)

This category honors the most innovative use case (commercial use case or pre-commercial

trial) for 5G technology in the consumer sector.

o Most Innovative 5G Use Case (Manufacturing)


trial) for 5G technology in the manufacturing industry.

o Most Innovative 5G Use Case (Retail)


trial) for 5G technology in the retail sector.

o Most Innovative 5G Use Case (Logistic & Transportation)


trial) for 5G technology in the logistic & transportation sector.

o Most Innovative 5G Use Case (Government & Utilities)


trial) for 5G technology in the government & utilities sector.

o Most Innovative Approach to Analytics

For the operator with the most innovative approach to using analytics technologies and

solutions to develop better service delivery, better customer relationships, etc.

o Most Innovative Approach to Customer Experience

For the operator with the most innovative approach to customer experience management

(CEM). What makes the operator's approach to CEM standout from the crowd -- in terms of

innovation, effectiveness, industry leadership.

o Most Innovative Approach to Mobile Security

For the operator with the most innovative implementation of mobile security solutions or

strategies. This category can include solutions to protect operator assets and its customers, as

well as security services offered to customers (either consumer or enterprise).

o Most Innovative Approach to Unified Communications

For the operator with the most innovative approach of unified communication services offered

to either enterprise or SMBs.

o Most Innovative Cloud-Based Service

For the most innovative and smart cloud-based service that provides end users with new

enhanced services and business benefits to the service provider.

o Most Innovative Community Telecom Project

A telecom operator is a reflection of the community it serves. Telecom Asia wants to honor an

initiative that has contributed the most to the local community.

o Most Innovative Customer Service Project

The best telecom carriers in the world have one thing in common - great customer service.

Telecom Asia wants to honor the carrier that best exemplifies what engaging customer service

is all about

o Most Innovative Customer Service Technology


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For the telecom operator with the most innovative implementation of technology that makes its

customer service standout from the crowd.

o Most Innovative IoT Project

The explosion of connected devices, collectively referred to as Internet of Things, will see billions

if not trillions of new connected data sources globally. Telecom Asia will honor one company

that is able to create innovative solutions in support of IoT.

o Most Innovative Marketing Strategy (exclude social media-centric efforts)

For the operator with the most innovative and forward-thinking digital marketing campaign.

Objectives of the campaign may be empowering customers (business and consumers) to engage

and connect, promote the launch of new product/service etc.

o Most Innovative Mobile Payment Service

For the service provider with the most innovative approach to leveraging a mobile platform or

strategic partner to enable payment services via mobile devices.

o Most Innovative Network Transformation Initiative

To truly harness the potential of digital transformation, networks must be re-architected, even

transformed, to support a fully digital and connected economy. Telecom Asia seeks to recognize

the carrier that has transformed their business to meet, and hopefully lead, the industry in this

massive digitization.

o Most Innovative NFV/SDN Implementation

The shift to SDN/NFV will transform the telecom industry as we know it today, allowing carriers

to rapidly adjust to needs of a dynamic markets including lowering cost while meeting the

scalable needs of a digital, connected world.

o Most Innovative OTT Service (all OTT services except OTT video service)

For the service provider with the most innovative plan or partnership to deliver OTT

applications/services to customers (B2B or B2C), or enhance existing OTT applications/services.

o Most Innovative OTT Video Service

For the service provider with the most innovative plan or partnership to deliver OTT video

services to customers (B2B or B2C), or enhance existing OTT video services. In this category,

OTT video is distinct from IPTV services or mobile TV services using LTE Broadcast (eMBMS).

o Most Innovative Safe City Project

Safe City is an initiative that unites businesses, city administrators, and law enforcement

through a project intended to maximize public safety and crimes in the city.

o Most Innovative Smart Cities Project

Behind every Smart City projects is an efficient, highly reliable and broad-reaching connectivity

infrastructure. Telecom Asia seeks to honor the most innovative Smart City implementation and

make it a shining example to all aspiring Smart City projects in Asia and around the world.

o Most Innovative Social Media Strategy

For the telecoms operator with the most innovative approach or project to use social media

platforms to achieve business and operational excellence. This could be a marketing campaign

that designed to empower customers (business and consumers) to engage and connect,

promote the launch of new product/service, as well as an initiative to enhance and manage

customer experience etc.

o Most Innovative Telecom Project

Telecoms operators across the region are constantly looking for the next big project that will

help them create new revenue streams, improve shareholder value, and enhance the lives of the


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community they serve. This category seeks to honor the most innovative Telecom project that

has proven to have the biggest impact to the market.

o Most Innovative Video Service

For the operator with the most innovative project to deliver video services to customers (B2B or

B2C), or enhance existing video services. This category can include fixed-line or mobile (including

but not limited to IPTV, mobile TV based on LTE Broadcast (eMBMS), DTH, etc) and covers

different areas of the value chain (i.e. content, platform, CDN, multiscreen delivery, etc.)

o Most Innovative Voice Service or Solution

For the operator with the most innovative project to deliver voice services to customers (B2B or

B2C), or enhance existing voice services. This category can include fixed-line and mobile, and

covers various aspects of voice (such as VoIP, wholesale, VAS, VoLTE, WebRTC, etc).

The INNOVATION Group seeks to highlight technology or process-led innovation within each

category, and offer recognition for business/technology innovation within an organization, as

measured by gains/scores in the following criteria:

o Different or Better: [10 points]

o Delivers Value/ Solves a Problem: [10 points]

o Cost / Benefit: [10 points]

o Revenue Generation: [10 points]

o Competitive Advantage: [10 points]

o Transformational / Change Factors: [10 points]

Examples could be process innovation, organizational change/transformation, business or marketing

innovation, customer service innovation, HR/Finance and operational innovation. Each winner must

be enabled by or driven by technology implementation.

2019 TELECOM ASIA AWARDS INNOVATION SUBMISSION FORM

Example:

AWARD CATEGORY [INNOVATION] Nominated project/service (company name)

Most Innovative Community Project ToT Pracharat Project (ToT Public Company Limited)

Note: If you are entering more than one category, separate submission forms must

be completed.

AWARD CATEGORY [INNOVATION] Name of the Nominee

BASIC INFORMATION

1. Please provide us with your basic details. g. Name of nominating organization:

____________________________________________________________________


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h. Contact person: ____________________________________________________________________

i. Telephone number of contact person: ____________________________________________________________________

j. Email of contact person (business email only): ____________________________________________________________________

k. Name of operator/service provider (if not the same as nominating organization) ____________________________________________________________________

l. Authorized representative of nominated company (if not the same as contact person in b)

Full name as it appears on business card*: ______________________________________________________________

Title as it appears on business card*: ______________________________________________________________


2. City/Country/Region in which the service is being delivered: ____________________________________________________________________

3. Describe nature of your organization’s business (i.e., mobile operator, data center

service provider, etc) [under 100 words]:

____________________________________________________________________

____________________________________________________________________

____________________________________________________________________

4. Describe the business/solution that you are offering ? [500 words]*

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

A. Different or Better: How better or different from the competition is the solution/service

that you are offering in this category? Please share quantifiable metrics to prove your

solution/service is better? [400 words]*

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________


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B. Delivers Value/ Solves a Problem: What is the problem that you are addressing and how

does your solution deliver additional value to your customer? Please provide quantifiable

metrics to validate these ascribed values. It addresses a specific problem that is incurring a

cost to your target audience. [400 words]*

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

C. Cost / Benefit: To the customer, is the service you are offering positioned/priced accordingly

to attract customers while internal to the organizing is a profitable business venture? If the

benefit of your solution is more than the current cost of dealing with the problem – it is

impractical. [400 words]*

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

D. Revenue Generation: Does the solution create additional or entirely new revenue stream(s)

for the business. If yes, please elaborate. [400 words]*

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

E. Competitive Advantage: Please elaborate on your competitive advantage in the provision of

this service. What is your strategy to stay ahead of the competition? [400 words]*

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

F. Transformational / Change Factors: Has the strategy transform or elevate your business to

an entirely new level? Name one significant transformation. [400 words]*

______________________________________________________________________

______________________________________________________________________


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______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

* must be completed


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LEADERSHIP

o Telecom CEO of the Year

For the senior executive who has shown leadership and vision.

The LEADERSHIP Group seeks to recognize one person in the organization credited most with the

success of the company. His contribution is measured in the following criteria:

o Strategic Objectives: [10 points]

o Biggest Achievement in 2018: [10 points]

o Value Contribution to the Business: [10 points]

o Factors Contributing to Success: [10 points]

2019 TELECOM ASIA AWARDS LEADERSHIP SUBMISSION FORM

Example:

AWARD CATEGORY [LEADERSHIP]

Name of the Nominee (as it appears on business card)

Title of the Nominee (as it appears on business card)

Telecom CEO of the Year Manuel Velez Pangilinan (MVP) CEO, PLDT and Smart Communications

AWARD CATEGORY [LEADERSHIP]

Name of the Nominee (as it appears on business card)

Title of the Nominee (as it appears on business card)

Telecom CEO of the Year

BASIC INFORMATION

1. Please provide us with your basic details. a. Name of nominating organization:

____________________________________________________________________ b. Contact person:

____________________________________________________________________ c. Telephone number of contact person:

____________________________________________________________________ d. Email of contact person (business email only):

____________________________________________________________________ e. Name of operator/service provider (if not the same as nominating organization)

____________________________________________________________________ f. Authorized representative of nominated company (if not the same as contact

person in b) a. Full name as it appears on business card*:

______________________________________________________________ b. Title as it appears on business card*:

______________________________________________________________


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2. City/Country/Region where the CEO normally resides: ____________________________________________________________________

3. Describe your organization’s business (i.e., mobile operator, data center service

provider, etc) [under 100 words]:

____________________________________________________________________

____________________________________________________________________

____________________________________________________________________

4. In 2018, what were your top 3 strategic objectives?

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

5. As CEO, what would you say is your single biggest achievement in 2018? [400 words]*

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

6. What is the value [revenue or market positioning] of this achievement to the company? [400

words]*

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

7. What factors contributed to the success of your initiative in 2018? [400 words]*

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

* must be completed


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2019 TELECOM ASIA AWARDS SUBMISSION GUIDELINES

Telecom Asia editors will review all submissions with shortlisted nominees to be posted in an online survey. To ensure wide participation, Questex Media will promote the awards through separate eDMs and also through insertion into Telecom Asia newsletters.

TERMS AND CONDITIONS

• Each company is allowed to make project submissions in more than one award category. • Each project submission is limited to ONLY ONE CATEGORY. Submitting the same project in

multiple categories may cause disqualification. • Projects nominated or submitted for purposes of these awards must be done in any country

in Asia and completed during the past 12 months. • Telecom Asia editors reserve the right to move the nomination to another category should

the editors feel this is warranted. • There is NO FEE for making a nomination. • Judging committees:

o Entries for the Telecom Asia Awards will be reviewed by Questex Media editors as well

as third-party consultants and industry experts

• Please input all submission information within this document – the judging panel will not

accept additional or supplementary information.

• Unless the judges request additional information, all judges will evaluate entries based

purely on the information provided in this document.

• Please complete the form as fully as possible. All information will be kept strictly confidential

and used only for the purpose of judging these awards.

• All nominees must agree to be featured in Telecom Asia and other publications owned by

Questex Asia.

• Nominations must be completed in full and submitted no later than Sunday, March 10,

2019.

• All submission queries and supplementary information can be directed to Allan

Tan([email protected]).

• Not every category will be awarded, and the organizers reserve the right not to award them

if no clear winner emerges from the judging.

• The judging committees’ decision is final and all information collected during the submission

will remain confidential and used exclusively for the purpose of budging during the awards.

• Winners to be announced in June, 2019 with the awards ceremony taking place in

Singapore.

• Final reporting of the awards including profiles of winners in the Telecom Asia Awards

Special Report due out in July, 2019.

Submission Forms and Deadlines

• The submission forms are available for download on

https://www.surveymonkey.com/r/QPB7BJQ or request by sending an email to

[email protected]

• Completed forms may be submitted via:

o Email in PDF format only to [email protected]; or

mailto:[email protected]?subject=Telecom%20Asia%20Awards%202019%20Enquiry

https://www.surveymonkey.com/r/QPB7BJQ

mailto:[email protected]?subject=Request%20for%20the%20Telecom%20Asia%20Awards%202019%20Submission%20Forms

mailto:[email protected]?subject=Telecom%20Asia%20Awards%202019%20Nominations%20Submission


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• For further information, please contact Allan Tan, Editor-in-Chief, Telecom Asia at +852 2589

1376, or email to [email protected].

Telecom Asia Awards Process

The key steps in the evaluation and awards process are as follows:

o Completion of an initial survey and submission case by downloading the form below

o After completion of the submission form there may be follow-up with shortlisted

candidates and their relevant executive colleagues to explore submission in further

detail and answer possible questions from judging clarify award submission and make

decisions

mailto:[email protected]?subject=Telecom%20Asia%20Awards%202019%20Enquiry

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